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Analysis of Magazine Posters and Digipaks

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Analysis of Magazine Posters and Digipaks for A2 Coursework.

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Analysis of Magazine Posters and Digipaks

  1. 1. Analysis of Magazine Posters and Digipaks Josephine Fernandes
  2. 2. Magazine Poster Ed Sheeran: + Ed Sheeran, writes and produces songs of the indie folk, acoustic and hip-hop genre, which is similar to the genre of my chosen song. Image of the artist: Produces iconography for the artist to the target audience. The image portrays a quirky side to the artist as his mouth is slightly turned up into a smile. NOTE: IMAGE IS THE SAME AS ON THE CD COVER The name of the artist is a key feature that is needed for a magazine poster. It reinforces artist recognition. Album name: is a collective name given to the various songs on that one CD. This is also featured on the CD cover, in the same font, colour and size, creating synergy between the CD cover and poster. Release date is essential in notifying the audience of when the album is available in stores. Featured songs on the album: provides a sense of persuasion in including the top charting singles from the album. Encourages the consumer to buy the disc.
  3. 3. DigiPak Ed Sheeran: + Ed Sheeran, writes and produces songs of the indie folk, acoustic and hip-hop genre, which is similar to the genre of my chosen song. The album cover of +, is dominated by the same image from the magazine poster. This creates synergy and also doesn’t confuse the consumer when they go to buy the album. The name of the album is presented in the same font as used on the magazine poster, reinforcing the use of synergy between the two products. The album cover also uses the same orange saturation from the magazine poster.
  4. 4. Magazine Poster You Me At Six: Hold Me Down You Me At Six, are a British rock band who produce songs of the, alternative rock and pop punk. Quote from a music magazine: This acts as an additional promotional technique. In using such a well-known music magazine, and quoting their opinion on the album makes the reader think positively about the album further persuading them to buy the album. Graphics: The main graphics placed in the middle of this poster is detailed and includes a variety of colors. The graphic is visually eye catching and also directly matches the cover album. This will help readers identify the image from the magazine with the image from the album cover when they go to buy the CD. Band name, album name and potential release date/time is clearly marked on the poster which is essential in conveying those essential names and dates. Overall they have only used two fonts throughout the whole poster, making it look quite professional and presenting the band’s image effectively. Shop logos have showed the reader where they can get the album from. This is essential if readers are to know where they can get the album from. The poster also includes the bands record label logo which is also part of the bands branding
  5. 5. DigiPak You Me At Six: Hold Me Down You Me At Six, are a British rock band who produce songs of the, alternative rock and pop punk. Focal graphics: The graphics used on the album cover are the same graphics that are used on the magazine poster. This is similar to the construction of Ed Sheerans magazine poster and the link to his album cover. The layout of the artist name and album name are exactly the same as that on the magazine poster. Similarly, the font used for the band’s name and the calligraphy used for the album name is also used on the magazine poster, this further reinforces the synergy between the two products.
  6. 6. Magazine Poster Paramore: Ignorance Paramore, an American rock band, more known for their singles in the indie and alternative rock genres. Band name: The band name is included in sans serif font, with the piece of text being the largest font size to emphasize the important part of who the poster is promoting. Single name: In contrast the album name is presented in serif font, commonly known as calligraphy. This is placed clearly under the band name, highlighting the new single. The poster design only uses two different fonts. This allows the poster to look less busy and allow it to look smart and modern. The image to the right of the poster is the exact image featured on the CD cover. This once again demonstrates synergy between the two products. Promotional paragraph: This particular poster has included a small paragraph, persuading the fans to view their website, emphasizing that they can find tour dates and tickets on the online source. Record Label: They have also included the record label logo, which ties in with the branding of these artists.
  7. 7. DigiPak Paramore: Ignorance Paramore, an American rock band, more known for their singles in the indie and alternative rock genres. Focal image: The image used on the front of the CD directly links to the song ‘Ignorance’ it was quoted that the song represents the: “destructive nature of gossip, about the ugly, tear-'em-down world in which Paramore exist” This can be portrayed in the two porcelain dolls of young girls who essentially look innocent. This is where the song directly refers to this judgement and ‘nature of gossip’ and its culprits in the real world. Fonts: The fonts used on the CD cover are the same as those used on the poster. This once again highlights the synergy between the two products.

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