Social groups are defined as people who share common interests like music, fashion, age, gender, race, religion, ethnicity or hobbies. Magazines represent social groups through the images and text used - things like models' clothing, poses, font choice and sizing can portray a certain age, like how "We Love Pop" magazine targets teenage girls through its focus on age and fashion. When creating an indie/rock magazine, the document's author chose to represent the indie/rock social group by using a friend around the target age as a model, dressing them in current indie/rock styles to relate to readers and portray the genre through clothing choices and album covers on the magazine cover.