How does your media product represent particular social groups?

1. Representation

2. The Artist
Initially the artist has been presented as an
aggressive character. This is achieved through the
close up photo and the gnawing expression. This sort
of expression presents images of a flesh hungry
animal.
To add to this, the glowing light on his
face makes it look like he is angry and
creates a shadowing effect, making
him look more menacing.

3. The artist is also presented as being trendy
by the way he poses and the clothes he
wears.
He shows confidence in his poses and by
wearing Nike and through the use of
accessories he shows that he is a man who
considers his image and look.
The images on the following slide support
this…

5. The language used by the artist show that
he is prepared to stand out and possibly
break rules.
He is prepared to use language some might
consider unacceptable which highlights his
confidence and self belief that he is a music
star.

6. The Magazine
The magazine itself also presents different
social groups for instance age, gender, race
and those with a particular interest.

7. Age
I believe the magazine is presented as being a fairly
young magazine. This is because the majority of
people that would buy this magazine would be
maybe 25 and under. Furthermore the artists pictured
are young so this adds to its appeal.
However, on the other side, the slightly retro feel to
the magazine and the inclusion of older artists such
as The Beastie Boys should also make the magazine
appeal to older customers aged between 30 and 40
who would have been teenagers at the time of that
music.

8. Gender
The magazine represents males in a more
powerful light. One reason for this is
because there are no female artists within
the magazine.
This continues the stereotype that males are
more dominant and have the capability to
make more money. Although modern music
shows that this is not true, in the late 80s
and 90s hip hop scene this was very much
the case.

9. Race
I would say the magazine is represented as being
more aimed at black readers in the UK or in the US.
This is because of the stereotype that hip-hop music
is most popular with black individuals. This is
potentially due to the genre originating out of US
states such as Compton from black artists and
groups, some of which included in my magazine
(Grandmaster Flash, NWA).
Furthermore, there are no white artists
pictured in my music magazine.

11. Interests
Another important social group that my magazine needs to
be able to represent is those people who enjoy hip-hop
music. Although this is less specific than the previous
social groups, it can be achieved simply through the music
within the magazine and also other factors such as fashion
and use of language.
For instance, my magazine would not represent rockers,
goths or classical people simply because of the motifs in
the magazine.