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The Science of Personal Branding
1.
@SarahRheaWerner @chrisprender @clickrain
2.
The Science of Personal
Branding Sarah Rhea Werner Chris Prendergast
3.
4.
5.
You have a
brand.
6.
7.
Hurt you?
8.
Hurt you? Help
9.
Hurt you? Neutral? Help
10.
Online brand: help
or hurt?
11.
Online brand: help
or hurt?
12.
Online brand: help
or hurt?
13.
Online brand: help
or hurt?
14.
Online brand: help
or hurt?
15.
Online brand: help
or hurt?
16.
Online brand: help
or hurt?
17.
Online brand: help
or hurt?
18.
People are Googling
you.
19.
How do you
brand yourself?
20.
Should I have
my own site?
21.
Build a Wordpress
site.
22.
Subscribe to Squarespace.
23.
Brand yourself on about.me
24.
Own your name.
25.
shortbreadprince1992@yahoo.co m sarah.werner@gmail.com sarah@sarahwerner.com
26.
Make a plan.
27.
4x – 5x per
week 1x – 2x per day 2x – 3x per week 1x per week Personal Life Self Promotion Thought Leadership Co-Promotion
28.
2x – 3x per
day 3x – 5x per day 3x – 4x per month 2x – 3x per day Personal Life Self Promotion Thought Leadership Books & Writing
29.
30.
Think before you
post.
31.
32.
33.
34.
35.
36.
37.
Don’t over-hashtag. #cangetannoying #dontdothis #really
#please #stoprightnow #hashtag
38.
39.
Find your community.
40.
41.
Professionalize your profile.
42.
Participate in groups.
43.
Publish on LinkedIn.
44.
What other platforms?
45.
46.
How should I
comment?
47.
DON’T.
48.
Your brand lives
offline too.
49.
Responding to negativity.
50.
51.
52.
Monitor your name.
53.
Coordinate your accounts.
54.
Schedule your posts.
55.
You are a
brand. Make a plan and stick to it. Think before you post. Find your community. Don’t comment. Remember your offline brand too. Make your experience what you want it.
56.
@SarahRheaWerner @chrisprender @clickrain