Step by step to effectively develop your personal branding

5. Everyone has a chance to stand out
Everyone has a chance to learn, to improve and to
build their own skills
Everyone has a chance to be a brand worthy of
remark
~Tom Peters

14. URPOSE
Your name means ?

15. •Go-to person?
•Really good at ________?
•A “pain in the butt”?
•Mr./Ms./ negative?
When someone hears your name, what do you
want them to think ?

16. ROPOSITION
BRAND Essence

17. Spirituality Sensuality Creativity

18. Your Proposition is Your Core
Competency
You’ve Got to Know Yourself to Grow
Yourself

20. Social Media Evangelist
Marketer, Educator, Public Speaker
Community Strategist
World Web Savvy Librarian
A Proud Momma
Organization Reinventer

21. ACKAGING
What’s My Brand ?

22. What’s my brand?

23. What’s my brand?

24. How are we perceived ?
Visual
55%
Voice
38%
Verbal
7%

25. In 1 Second
• A man or a woman
• Attractive or
unattractive
• Age range
• Attitude or mood
• Anything unusual
In 30 Seconds
• Economic level
• Educational level
• Social position
• Level of
sophistication
• Level of success
In 4 Minutes
• Trustworthiness
• Reliability
• Intelligence
• Capability
• Friendliness
• Confidence

26. Give your brand a voice that communicates
who you are through every touch point:
Appearance
Voice
Body Language
Resume
Blog
Social Network

30. Create
Multiple
Stream of You !Who Am I?
Publishing
Online Presence
Trademarks
Weblogs
Networking
Resume
CV
Inventory
Speaking Enterprise
2.0

31. 35% of employers decided not to offer a job to a candidate based on the
content uncovered on a social networkingsite
45% of employers questioned are using social networks to screen job
candidates
Effectively Manage your Social
Systems

32. Write, Photograph, Share, Give

33. •Remarkable value not personality
•Achievements
•Social organizations
•Professional picture
•Recommendations
•Work of art

38. •Your landing page
•Update with productive activities
•Be cautious with your post

41. •Place to share ideas for free
•Market the content through other social media
•Showcase your expertise

44. •Be yourself, not your business
•Link to your business or blog
•Contribute value
•Introductions in Twitter, connections offline
•Be strategic

46. EOPLE
Individual competitiveness =
what you know x who you know

47. Two-Way Street
•Sharing information
•Sharing contacts
•Introducing people
•Doing favors
•Asking for help
•Acknowledging support

49. RESERVERANCE
Coming back from the hard times

50. “3Cs” of Perseverance:
(1) Clarity (about who you are and who you are not)
(2) Consistency (in your message about who
you are)
(3) Constancy (continual visibility to your target
audience)

51. A personal brand will not cover up
incompetence

52. A personal brand will not get you to your
goals by itself