This document provides a personal branding worksheet to help individuals define their personal brand in 3 key areas: 1. Who they are through their beliefs, skills, experiences, and passions. This includes natural gifts and top 5 interests. 2. Their niche or what they are known for among friends, family, and colleagues and what they are passionate about. The worksheet advises picking one niche to focus on. 3. Owning their niche in a unique way and consistently expressing their brand identity through their voice, presence, and use of creative self-expression and selected social media platforms to amplify their brand to their target audience.

1. Personal Branding Worksheet
What makes you, you?
• Beliefs:
• (Any favorite mottos like “you get what you give”?)
• Skills + Experience
• (Don’t be shy. Brag on yourself.)
• Passion/interests
• (Put your top five.)
Natural gifts
• (List the things like Lady Gaga says, “you were born this way.”)
Identify your niche
What are you known for amongst friends and family?
What are you the go-to for at work?
What are you passionate about?
What can you add to the on live conversation?
Remember, pick one area. If you want to be known for everything, you'll be known
for nothing.
Own who you are
How can you own your niche like no one else can?
o Take “What makes you, you” and add it to your “niche”. For example,
your niche is digital design and you are a perfectionist. You can own
digital design with pixel perfection or your niche is project
management and you are into fashion. You can own project
management with flair.

2. Express Yourself
Be clear what your brand is
Have a consistent voice and presence
Use creativity to differentiate yourself
Stay committed to supporting your brand
Amplify your brand
Identify the audience would like to reach
Create a social plan that includes one or two platforms to reach your desired
audience
o Facebook
o Linkedin
o Twitter
o YouTube
o Pinterest
o Google+
o Instagram
o Tumblr
o Blogger/Wordpress
Follow the rules of expressing yourself above.