Get it right on your first take. In his talk, Matt Sage will cover the ways in which digital has changed the traditional TV industry, how to take advantage of multiscreening users, the differences between web and traditional video and how your business can benefit from using video in its marketing strategy.
Smartphone- Revolutionary Application Development in AustraliaMobilePundits
Mobilepundits: Smartphones speak to a little, yet quickly developing, section of the versatile market. Consistent with Strategy Analytic, smartphone bargains at 17.5 million units in 2004 represented 3% of the worldwide offers of 684 million handsets. On the other hand, this speaks to a huge hop from the 8.2 million units sold in 2003.The interest for smartphones is anticipated to develop quickly in the advancing years.
2016 Mortgage Banking Executive Summit: The Power of Social Media Hearsay Systems
Social media is rapidly transforming the mortgage industry. For mortgage lenders and loan originators, it is becoming increasingly important to establish and reinforce their value in an online world.
International Media Image Survey (I-MIS) - HighlightsBelinda Barker
These are the highlights from the first I-MIS survey. In the media sector, reputation plays a hugely important role in selecting the right media partner. This survey was co-authored by BSBMedia and The Vision Network and was supported by Warc, the International Advertising Association, InSites Consulting and Loudmouth PR.
This first annual benchmarking survey assess the perceptions of 13 international network media agencies and 61 international media brands.
Smartphone- Revolutionary Application Development in AustraliaMobilePundits
Mobilepundits: Smartphones speak to a little, yet quickly developing, section of the versatile market. Consistent with Strategy Analytic, smartphone bargains at 17.5 million units in 2004 represented 3% of the worldwide offers of 684 million handsets. On the other hand, this speaks to a huge hop from the 8.2 million units sold in 2003.The interest for smartphones is anticipated to develop quickly in the advancing years.
2016 Mortgage Banking Executive Summit: The Power of Social Media Hearsay Systems
Social media is rapidly transforming the mortgage industry. For mortgage lenders and loan originators, it is becoming increasingly important to establish and reinforce their value in an online world.
International Media Image Survey (I-MIS) - HighlightsBelinda Barker
These are the highlights from the first I-MIS survey. In the media sector, reputation plays a hugely important role in selecting the right media partner. This survey was co-authored by BSBMedia and The Vision Network and was supported by Warc, the International Advertising Association, InSites Consulting and Loudmouth PR.
This first annual benchmarking survey assess the perceptions of 13 international network media agencies and 61 international media brands.
It can be said that the invaluable reputation of smartphone began when Apple Inc. released the first iPhone in 2007. People from all over the world was quick to adapt the gadget and make it a staple in their everyday lives. Today, even a five-year-old knows how to use a smartphone. But what keeps smartphone users busy with their phone?
http://promospread.com/store/att-com
The Four Cs of Mobile Advertising: What brands must know about mobile adverti...Phuc Nguyen Huu
Mobile devices are that the center of our connected life, so much so that mobile advertising is now an integral part of major campaigns in Vietnam. However, the reality is while we might know a lot about consumers' mobile usage, we know far less about how individual segments respond to different formats and content types on their mobile devices. Until now…
Download your free report of "The Four Cs of Mobile Advertising" to deep dive into mobile advertising in Vietnam by visiting http://www.decisionlab.co/download-material-4cs-vietnam
5 Key Mobile Insights for Publishers:
#1 Existing Tablet Trends
Continue …
#2 Android is losing Developer Support
# app.ft.com
#3 30% of tablet usage is in front of TV
#4 Users are willing to pay for unique information
# the Times
#5 Soon happening: Social Guide next to TV Rankings
# Turntable.fm
This 2015 NAED State of the Industry is a new initiative to help gauge the expectations of C-Suite leaders in electrical distribution and manufacturing. It provides an overview of the expectations of senior leaders in the coming year and features the results of the 2014 State of the Industry survey taken by electrical distributors and manufacturers.
Tania Seif oversees the social marketing strategy and team at Coral, one of the UK’s largest bookmaking and gaming brands.
Read Tania's presentation 'Social Media & the Path to Purchase & Loyalty' from oi15
A presentation I co-delivered with an Orbit resident during our master class on Building online communities at the CIH Eastern Regional Conference 2013.
Google Think Mobile - Accelerating the Mobile WavePraveen Rajan
Presentation on Internet trends seen on the DiGi network with the purpose of reminding marketeers of the power of mobile advertising. Presented at Google Think Mobile on 4 December 2014 in Kuala Lumpur
Is Wearable Technology part of your Daily Life?LinkedIn Europe
The world’s professionals are driving the adoption of wearable technology as part of daily life.
More than a third are heading out to work with devices such as smart watches or fitness trackers as part of their outfit. However, it’s not necessarily hip young millennials that are driving the adoption of wearables in the workplace. The most enthusiastic users of the devices are actually their department directors and VPs.New research from LinkedIn shows that only 26% of those aged 18-24 use a wearable device on a daily basis. However, this jumps to 37% amongst those aged 25-34 and then leaps again, to 40% amongst those aged 45-54. The seniority level of those adopting wearables provides more evidence that this is a trend led by those in leadership roles. The most likely groups to use a wearable as part of daily life are directors (42%) and VPs (40%), with enthusiasm levels very similar amongst men and women.In every country in our study, at least 30% of professionals say that they use wearables on a daily basis, demonstrating how rapidly such technologies have entered the mainstream. However, there are big gaps between the most enthusiastic markets and those less convinced by the value that smart watches and fitness trackers can add. In Brazil, in particular, nearly half
of all professionals (46%) use a wearable daily. In Hong Kong, it’s 40%, and adoption levels are
also significantly higher than average in The Netherlands and the UAE. In the UK and US meanwhile, only 31% of professionals are using wearables regularly.
Which Marketer Are You: How Persona Marketing Can Help You Connect With Custo...clickrain
You don’t talk to all of your customers the same way at the register, so why would you talk to them the same way online? Persona marketing allows a more one-to-one digital messaging strategy, and when used in conjunction with your sales funnel, can generate great results for your bottom line. We’ll explore how to understand your customer segments, where to find data to help define your customer personas, online placement strategies that can changed based on personas, and fun ways to interact with your audience to learn more about them.
Balancing Act: Advice From a Real-life Momtrepreneurclickrain
Can women entrepreneurs have it all—a business, family, and dreams come true? You bet. Balancing work at home, raising multiple children, keeping a strong marriage, and contributing to professional passions takes juggling ability. Learn practical “How do you do it?” tips from a successful momtrepreneur for organizing your business, planning your days, deciding on goals, and hiring help. Warning: You will be inspired to start your own business after this session.
It can be said that the invaluable reputation of smartphone began when Apple Inc. released the first iPhone in 2007. People from all over the world was quick to adapt the gadget and make it a staple in their everyday lives. Today, even a five-year-old knows how to use a smartphone. But what keeps smartphone users busy with their phone?
http://promospread.com/store/att-com
The Four Cs of Mobile Advertising: What brands must know about mobile adverti...Phuc Nguyen Huu
Mobile devices are that the center of our connected life, so much so that mobile advertising is now an integral part of major campaigns in Vietnam. However, the reality is while we might know a lot about consumers' mobile usage, we know far less about how individual segments respond to different formats and content types on their mobile devices. Until now…
Download your free report of "The Four Cs of Mobile Advertising" to deep dive into mobile advertising in Vietnam by visiting http://www.decisionlab.co/download-material-4cs-vietnam
5 Key Mobile Insights for Publishers:
#1 Existing Tablet Trends
Continue …
#2 Android is losing Developer Support
# app.ft.com
#3 30% of tablet usage is in front of TV
#4 Users are willing to pay for unique information
# the Times
#5 Soon happening: Social Guide next to TV Rankings
# Turntable.fm
This 2015 NAED State of the Industry is a new initiative to help gauge the expectations of C-Suite leaders in electrical distribution and manufacturing. It provides an overview of the expectations of senior leaders in the coming year and features the results of the 2014 State of the Industry survey taken by electrical distributors and manufacturers.
Tania Seif oversees the social marketing strategy and team at Coral, one of the UK’s largest bookmaking and gaming brands.
Read Tania's presentation 'Social Media & the Path to Purchase & Loyalty' from oi15
A presentation I co-delivered with an Orbit resident during our master class on Building online communities at the CIH Eastern Regional Conference 2013.
Google Think Mobile - Accelerating the Mobile WavePraveen Rajan
Presentation on Internet trends seen on the DiGi network with the purpose of reminding marketeers of the power of mobile advertising. Presented at Google Think Mobile on 4 December 2014 in Kuala Lumpur
Is Wearable Technology part of your Daily Life?LinkedIn Europe
The world’s professionals are driving the adoption of wearable technology as part of daily life.
More than a third are heading out to work with devices such as smart watches or fitness trackers as part of their outfit. However, it’s not necessarily hip young millennials that are driving the adoption of wearables in the workplace. The most enthusiastic users of the devices are actually their department directors and VPs.New research from LinkedIn shows that only 26% of those aged 18-24 use a wearable device on a daily basis. However, this jumps to 37% amongst those aged 25-34 and then leaps again, to 40% amongst those aged 45-54. The seniority level of those adopting wearables provides more evidence that this is a trend led by those in leadership roles. The most likely groups to use a wearable as part of daily life are directors (42%) and VPs (40%), with enthusiasm levels very similar amongst men and women.In every country in our study, at least 30% of professionals say that they use wearables on a daily basis, demonstrating how rapidly such technologies have entered the mainstream. However, there are big gaps between the most enthusiastic markets and those less convinced by the value that smart watches and fitness trackers can add. In Brazil, in particular, nearly half
of all professionals (46%) use a wearable daily. In Hong Kong, it’s 40%, and adoption levels are
also significantly higher than average in The Netherlands and the UAE. In the UK and US meanwhile, only 31% of professionals are using wearables regularly.
Which Marketer Are You: How Persona Marketing Can Help You Connect With Custo...clickrain
You don’t talk to all of your customers the same way at the register, so why would you talk to them the same way online? Persona marketing allows a more one-to-one digital messaging strategy, and when used in conjunction with your sales funnel, can generate great results for your bottom line. We’ll explore how to understand your customer segments, where to find data to help define your customer personas, online placement strategies that can changed based on personas, and fun ways to interact with your audience to learn more about them.
Balancing Act: Advice From a Real-life Momtrepreneurclickrain
Can women entrepreneurs have it all—a business, family, and dreams come true? You bet. Balancing work at home, raising multiple children, keeping a strong marriage, and contributing to professional passions takes juggling ability. Learn practical “How do you do it?” tips from a successful momtrepreneur for organizing your business, planning your days, deciding on goals, and hiring help. Warning: You will be inspired to start your own business after this session.
Inputs > Outcomes: How To Make Your Content Marketing InvincibleRonell Smith
It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success.
But what if we’re wrong? What if the real key to lasting marketing success is the willingness to flip the script and focus on the inputs—the work you’ll do to achieve your goals—allowing the outcome to take shape organically.
While the technique might seem counter-intuitive, there is plenty of evidence of its efficacy.
How to Reverse Engineer Your Brand's Content MarketingRonell Smith
What’s the goal for your brand's content marketing? We’ve been led to believe the goal, or desired outcome, is the be-all and end-all as it regards online marketing success.
What if that logic is incorrect? What if the essential element to lasting marketing success is a willingness to flip the script and focus on the inputs—the work that's done to achieve your brand's goals—allowing the outcome to take shape organically.
While the idea might seem foreign, it's efficacy is not in doubt.
Death To Demise: Everything You Know About Content Marketing Is WrongRonell Smith
Many of the common notions we have about what comprises content marketing success are wrong. Here's what you can do to help move the needle for your brand.
How To Create Content That Earns Engagement, Trust and Loyalty For Your Brandclickrain
Rise above the content glut by learning how to create and share the types of content your customers crave, and that helps make your business goals more attainable. Also, you'll gain a clearer picture of how proper goal-setting works, what to do when you don't have the benefit of time and how to set your brand up for long-term content marketing success. | Ronell Smith
Why should businesses and brands care about Instagram? According to eMarketer, Instagram is the number one place marketers are planning to increase their digital investment in 2016. Instagram brings a lot of excitement to the marketing table...but it also brings a lot of confusion. Join digital marketing expert Sarah Kurtenbach to learn best practices on posting, content, and advertising on this growing social media platform.
Sarah Kurtenbach Founder, The KB Group
Influencer Marketing: Cashing In on Pop Cultureclickrain
Not getting through to Millennials? PPC ads not working? Over thirty percent of internet users will block ads this year. Sometimes you have to come at selling from an angle. Influencer marketing is popular, not only because younger generations tend to trust people over brands, but also because those who hold clout already have an established platform for sharing your ideas. Discover ways to tap major influencers in your industry and market (take that, ad blockers)!
Presentation by Sarah Kurtenbach
Sarah is a social media and digital expert who has worked for a top Facebook Preferred Marketing Developer for over five years. She has worked with clients such as: Samsung, Revlon, Capital One, CVS, Domino's, J.Crew and many others. Currently, she is the Principal & Founder of The Kurtenbach Group, LLC, a social media and growth consulting company with clients in NYC, LA, San Francisco, Seattle and (of course), South Dakota.
Your Body Can't Lie: What We Can Learn from Physiological Responses to Digita...clickrain
Digital advertising is moving at an astonishing pace. We have many incredible measurement tools at our disposal. Because of this pace, we should always keep an eye to the future. Wearables are the new “it” product but have you ever wondered why? We are moving into a society where people want to count just about everything (and are willing to give up privacy to do it). The technology keeps getting cheaper and the ability to measure advertising without asking questions is becoming affordable. A discussion of wearables, eye-tracking, and other physiological response data should get you ready for physiological measurement’s inevitable entry into the digital advertising measurement ecosystem. | Brandon Nutting
Creating Inbox Magic: Email Marketing Best Practices You Need to Knowclickrain
Social media is the cool kid on the block. But email is the real powerhouse of digital conversion. According to Pew Research, 92% of online adults use email, with 61% using it on a daily basis. In this session, Kate will share insights on how to make your email marketing campaigns shine in 2017. Be in the know on subject lines (emoji or no emoji?), deliverability, automation, design and content best practices, and list segmentation.
The Do’s and Don’ts of Creating a Website by Mark Hendersonclickrain
Do you need a website? Have you attempted to work with someone in the past to create a site and are just not happy with the results? The pains felt during or after a web project often take root early in the process. This session will outline some common pitfalls to be aware of, what questions to ask, and how to best partner with your vendor of choice. No sales pitch here—just words of wisdom to help you reach your full online potential.
Death to Demise: Everything You Know About Content Marketing is WrongRonell Smith
Death To Demise: Everything You Know About Content Marketing Is Wrong
By now, we've all heard the news: The content apocalypse is upon us, and the days of finding success via content marketing are over. There's simply too much content being produced for it to be effective or garner engagement. Even worse, even the content that earns engagement does not get read, earn links or convert.
Don't fall for this ruse. Content marketing, when done right, can be very effective.
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
7 predictions about the future of mediaJuan Candela
Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected.
These are the slides I use for my Predictions speech. This version includes new data that has been published since we launched in January. This is also the generic version: I do customised slides for different audiences.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
12. #TrendigitalSF
Activities of Multi-taskers
Total Adults
Local News/Weather/Sports 81%
Research products or services 79%
Facebook 67%
Look up the phone number of a business 65%
Download or view online video 51%
Research health topics/procedures/doctors 46%
Automotive research 46%
Which of the following types of activities have you
used on the Internet...?
Source: Marshall Marketing 2013
14. #TrendigitalSF
Millennials
• Teens + 20s + 30s
• Hyper-connected digital natives
• Extremely high social media consumption
• They love sharing information
• Millennials can mold opinions of older
generations
• Seek more information and share more after
making the purchase
• How will their media habits change in the
future?
21. #TrendigitalSFSource: Marshall Marketing 2013
Do you have a wireless mobile phone or tablet that can
access the internet or run apps?
45%
55%
0%
10%
20%
30%
40%
50%
60%
2012 2013
Yes
23. #TrendigitalSF
Why is Video Important?
• Videos increase people’s understanding of your
product or service by 74%
• 1/3 of all online activity is spent watching video
• 80% of people remember video ads they watch
• Above all, video whether on TV or online tells a
story
Sources: QuickSprout, InSivia, DigitalSherpa 2014
