Digital advertising is moving at an astonishing pace. We have many incredible measurement tools at our disposal. Because of this pace, we should always keep an eye to the future. Wearables are the new “it” product but have you ever wondered why? We are moving into a society where people want to count just about everything (and are willing to give up privacy to do it). The technology keeps getting cheaper and the ability to measure advertising without asking questions is becoming affordable. A discussion of wearables, eye-tracking, and other physiological response data should get you ready for physiological measurement’s inevitable entry into the digital advertising measurement ecosystem. | Brandon Nutting
How Your EQ Could Outweigh Your IQ: The Professional & Personal Benefits of E...Rich Bracken
A concept that routinely is brought up in leadership and performance discussions, Emotional Intelligence is a key to unlocking your personal growth and the direction your company could go. Rich will define and discuss the implications of conscious improvement in the four main elements of emotional intelligence: Self-Awareness, Self-Management, Social Awareness and Relationship Management. In this presentation, he will discuss several real scenario examples of how certain behaviors might have you patting yourself on the back calling yourself "#1 Boss" while the effect may have great employees opening up job searches. Rich will provide critical strategies to get the best out of your company and your individual happiness by getting the best out of yourself.
The human brain is intricate. It isn't care for a PC whose yield is just on a par with the info. The human psyche is extraordinary - this what makes it so amazing.
With regards to PCs, some product are quick and proficient. Other programming may not be that acceptable and might be cumbersome and moderate.
The psyche mind is fundamentally the same as a PC. What's more, considerations are like programming applications.
It will help individual to know what a single thought can do in our day to day life and in our perception.Positive thought is very necessary for a proper ongoing of our life.
8 surprising reasons to listen to your intuitionMarc Israel
Intuition is often not seen as a serious way to make decision. Recent scientific papers tend to show that it could actually be better than the rational analytical approach!
This presentation was given to the IEEE P7010 group focused on the Well-being Metrics Standard for Ethical Artificial Intelligence and Autonomous Systems. It introduces a positive mood boosting AI as an example of an AI influencing well-being and introduces future considerations for IEEE.
How Your EQ Could Outweigh Your IQ: The Professional & Personal Benefits of E...Rich Bracken
A concept that routinely is brought up in leadership and performance discussions, Emotional Intelligence is a key to unlocking your personal growth and the direction your company could go. Rich will define and discuss the implications of conscious improvement in the four main elements of emotional intelligence: Self-Awareness, Self-Management, Social Awareness and Relationship Management. In this presentation, he will discuss several real scenario examples of how certain behaviors might have you patting yourself on the back calling yourself "#1 Boss" while the effect may have great employees opening up job searches. Rich will provide critical strategies to get the best out of your company and your individual happiness by getting the best out of yourself.
The human brain is intricate. It isn't care for a PC whose yield is just on a par with the info. The human psyche is extraordinary - this what makes it so amazing.
With regards to PCs, some product are quick and proficient. Other programming may not be that acceptable and might be cumbersome and moderate.
The psyche mind is fundamentally the same as a PC. What's more, considerations are like programming applications.
It will help individual to know what a single thought can do in our day to day life and in our perception.Positive thought is very necessary for a proper ongoing of our life.
8 surprising reasons to listen to your intuitionMarc Israel
Intuition is often not seen as a serious way to make decision. Recent scientific papers tend to show that it could actually be better than the rational analytical approach!
This presentation was given to the IEEE P7010 group focused on the Well-being Metrics Standard for Ethical Artificial Intelligence and Autonomous Systems. It introduces a positive mood boosting AI as an example of an AI influencing well-being and introduces future considerations for IEEE.
Death To Demise: Everything You Know About Content Marketing Is WrongRonell Smith
Many of the common notions we have about what comprises content marketing success are wrong. Here's what you can do to help move the needle for your brand.
And… Action! On Set with Digital & Video by Matt Sageclickrain
Get it right on your first take. In his talk, Matt Sage will cover the ways in which digital has changed the traditional TV industry, how to take advantage of multiscreening users, the differences between web and traditional video and how your business can benefit from using video in its marketing strategy.
Inputs > Outcomes: How To Make Your Content Marketing InvincibleRonell Smith
It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success.
But what if we’re wrong? What if the real key to lasting marketing success is the willingness to flip the script and focus on the inputs—the work you’ll do to achieve your goals—allowing the outcome to take shape organically.
While the technique might seem counter-intuitive, there is plenty of evidence of its efficacy.
How To Create Content That Earns Engagement, Trust and Loyalty For Your Brandclickrain
Rise above the content glut by learning how to create and share the types of content your customers crave, and that helps make your business goals more attainable. Also, you'll gain a clearer picture of how proper goal-setting works, what to do when you don't have the benefit of time and how to set your brand up for long-term content marketing success. | Ronell Smith
Why should businesses and brands care about Instagram? According to eMarketer, Instagram is the number one place marketers are planning to increase their digital investment in 2016. Instagram brings a lot of excitement to the marketing table...but it also brings a lot of confusion. Join digital marketing expert Sarah Kurtenbach to learn best practices on posting, content, and advertising on this growing social media platform.
Sarah Kurtenbach Founder, The KB Group
Which Marketer Are You: How Persona Marketing Can Help You Connect With Custo...clickrain
You don’t talk to all of your customers the same way at the register, so why would you talk to them the same way online? Persona marketing allows a more one-to-one digital messaging strategy, and when used in conjunction with your sales funnel, can generate great results for your bottom line. We’ll explore how to understand your customer segments, where to find data to help define your customer personas, online placement strategies that can changed based on personas, and fun ways to interact with your audience to learn more about them.
Balancing Act: Advice From a Real-life Momtrepreneurclickrain
Can women entrepreneurs have it all—a business, family, and dreams come true? You bet. Balancing work at home, raising multiple children, keeping a strong marriage, and contributing to professional passions takes juggling ability. Learn practical “How do you do it?” tips from a successful momtrepreneur for organizing your business, planning your days, deciding on goals, and hiring help. Warning: You will be inspired to start your own business after this session.
How to Reverse Engineer Your Brand's Content MarketingRonell Smith
What’s the goal for your brand's content marketing? We’ve been led to believe the goal, or desired outcome, is the be-all and end-all as it regards online marketing success.
What if that logic is incorrect? What if the essential element to lasting marketing success is a willingness to flip the script and focus on the inputs—the work that's done to achieve your brand's goals—allowing the outcome to take shape organically.
While the idea might seem foreign, it's efficacy is not in doubt.
Influencer Marketing: Cashing In on Pop Cultureclickrain
Not getting through to Millennials? PPC ads not working? Over thirty percent of internet users will block ads this year. Sometimes you have to come at selling from an angle. Influencer marketing is popular, not only because younger generations tend to trust people over brands, but also because those who hold clout already have an established platform for sharing your ideas. Discover ways to tap major influencers in your industry and market (take that, ad blockers)!
Presentation by Sarah Kurtenbach
Sarah is a social media and digital expert who has worked for a top Facebook Preferred Marketing Developer for over five years. She has worked with clients such as: Samsung, Revlon, Capital One, CVS, Domino's, J.Crew and many others. Currently, she is the Principal & Founder of The Kurtenbach Group, LLC, a social media and growth consulting company with clients in NYC, LA, San Francisco, Seattle and (of course), South Dakota.
Creating Inbox Magic: Email Marketing Best Practices You Need to Knowclickrain
Social media is the cool kid on the block. But email is the real powerhouse of digital conversion. According to Pew Research, 92% of online adults use email, with 61% using it on a daily basis. In this session, Kate will share insights on how to make your email marketing campaigns shine in 2017. Be in the know on subject lines (emoji or no emoji?), deliverability, automation, design and content best practices, and list segmentation.
The Do’s and Don’ts of Creating a Website by Mark Hendersonclickrain
Do you need a website? Have you attempted to work with someone in the past to create a site and are just not happy with the results? The pains felt during or after a web project often take root early in the process. This session will outline some common pitfalls to be aware of, what questions to ask, and how to best partner with your vendor of choice. No sales pitch here—just words of wisdom to help you reach your full online potential.
Death to Demise: Everything You Know About Content Marketing is WrongRonell Smith
Death To Demise: Everything You Know About Content Marketing Is Wrong
By now, we've all heard the news: The content apocalypse is upon us, and the days of finding success via content marketing are over. There's simply too much content being produced for it to be effective or garner engagement. Even worse, even the content that earns engagement does not get read, earn links or convert.
Don't fall for this ruse. Content marketing, when done right, can be very effective.
NLP WORKSHOP for the TRAINING OF TRAINERS Neuro-Linguistic Programme 10th June2019-Linguistic Programming is a model about human behavior. It is not a theory because a theory must be proved. On the other hand a model merely has to be tested and if the model yields consistent results; it qualifies as a working model.
Every model is based on pre-suppositions which are assumed to be true. The presuppositions
for any given model are fine tuned till such time that the model yields
consistent results.
1. Everyone lives in and operates from his/her own unique model of the world.
2. People always make the best choices available to them, given their unique model of the world and the situation.
3. There is a desirable solution/possible outcome to every problem.
4. Each person is equipped with everything he/she needs to solve his/her
problems.
5. It is important to separate and distinguish a person from his/her behavior.
When someone is learning something new, it is useful to evaluate the
behaviors while holding constant a positive evaluation of self.
6. All behaviors that people exhibit are motivated by a positive intention or purpose.
Death To Demise: Everything You Know About Content Marketing Is WrongRonell Smith
Many of the common notions we have about what comprises content marketing success are wrong. Here's what you can do to help move the needle for your brand.
And… Action! On Set with Digital & Video by Matt Sageclickrain
Get it right on your first take. In his talk, Matt Sage will cover the ways in which digital has changed the traditional TV industry, how to take advantage of multiscreening users, the differences between web and traditional video and how your business can benefit from using video in its marketing strategy.
Inputs > Outcomes: How To Make Your Content Marketing InvincibleRonell Smith
It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success.
But what if we’re wrong? What if the real key to lasting marketing success is the willingness to flip the script and focus on the inputs—the work you’ll do to achieve your goals—allowing the outcome to take shape organically.
While the technique might seem counter-intuitive, there is plenty of evidence of its efficacy.
How To Create Content That Earns Engagement, Trust and Loyalty For Your Brandclickrain
Rise above the content glut by learning how to create and share the types of content your customers crave, and that helps make your business goals more attainable. Also, you'll gain a clearer picture of how proper goal-setting works, what to do when you don't have the benefit of time and how to set your brand up for long-term content marketing success. | Ronell Smith
Why should businesses and brands care about Instagram? According to eMarketer, Instagram is the number one place marketers are planning to increase their digital investment in 2016. Instagram brings a lot of excitement to the marketing table...but it also brings a lot of confusion. Join digital marketing expert Sarah Kurtenbach to learn best practices on posting, content, and advertising on this growing social media platform.
Sarah Kurtenbach Founder, The KB Group
Which Marketer Are You: How Persona Marketing Can Help You Connect With Custo...clickrain
You don’t talk to all of your customers the same way at the register, so why would you talk to them the same way online? Persona marketing allows a more one-to-one digital messaging strategy, and when used in conjunction with your sales funnel, can generate great results for your bottom line. We’ll explore how to understand your customer segments, where to find data to help define your customer personas, online placement strategies that can changed based on personas, and fun ways to interact with your audience to learn more about them.
Balancing Act: Advice From a Real-life Momtrepreneurclickrain
Can women entrepreneurs have it all—a business, family, and dreams come true? You bet. Balancing work at home, raising multiple children, keeping a strong marriage, and contributing to professional passions takes juggling ability. Learn practical “How do you do it?” tips from a successful momtrepreneur for organizing your business, planning your days, deciding on goals, and hiring help. Warning: You will be inspired to start your own business after this session.
How to Reverse Engineer Your Brand's Content MarketingRonell Smith
What’s the goal for your brand's content marketing? We’ve been led to believe the goal, or desired outcome, is the be-all and end-all as it regards online marketing success.
What if that logic is incorrect? What if the essential element to lasting marketing success is a willingness to flip the script and focus on the inputs—the work that's done to achieve your brand's goals—allowing the outcome to take shape organically.
While the idea might seem foreign, it's efficacy is not in doubt.
Influencer Marketing: Cashing In on Pop Cultureclickrain
Not getting through to Millennials? PPC ads not working? Over thirty percent of internet users will block ads this year. Sometimes you have to come at selling from an angle. Influencer marketing is popular, not only because younger generations tend to trust people over brands, but also because those who hold clout already have an established platform for sharing your ideas. Discover ways to tap major influencers in your industry and market (take that, ad blockers)!
Presentation by Sarah Kurtenbach
Sarah is a social media and digital expert who has worked for a top Facebook Preferred Marketing Developer for over five years. She has worked with clients such as: Samsung, Revlon, Capital One, CVS, Domino's, J.Crew and many others. Currently, she is the Principal & Founder of The Kurtenbach Group, LLC, a social media and growth consulting company with clients in NYC, LA, San Francisco, Seattle and (of course), South Dakota.
Creating Inbox Magic: Email Marketing Best Practices You Need to Knowclickrain
Social media is the cool kid on the block. But email is the real powerhouse of digital conversion. According to Pew Research, 92% of online adults use email, with 61% using it on a daily basis. In this session, Kate will share insights on how to make your email marketing campaigns shine in 2017. Be in the know on subject lines (emoji or no emoji?), deliverability, automation, design and content best practices, and list segmentation.
The Do’s and Don’ts of Creating a Website by Mark Hendersonclickrain
Do you need a website? Have you attempted to work with someone in the past to create a site and are just not happy with the results? The pains felt during or after a web project often take root early in the process. This session will outline some common pitfalls to be aware of, what questions to ask, and how to best partner with your vendor of choice. No sales pitch here—just words of wisdom to help you reach your full online potential.
Death to Demise: Everything You Know About Content Marketing is WrongRonell Smith
Death To Demise: Everything You Know About Content Marketing Is Wrong
By now, we've all heard the news: The content apocalypse is upon us, and the days of finding success via content marketing are over. There's simply too much content being produced for it to be effective or garner engagement. Even worse, even the content that earns engagement does not get read, earn links or convert.
Don't fall for this ruse. Content marketing, when done right, can be very effective.
NLP WORKSHOP for the TRAINING OF TRAINERS Neuro-Linguistic Programme 10th June2019-Linguistic Programming is a model about human behavior. It is not a theory because a theory must be proved. On the other hand a model merely has to be tested and if the model yields consistent results; it qualifies as a working model.
Every model is based on pre-suppositions which are assumed to be true. The presuppositions
for any given model are fine tuned till such time that the model yields
consistent results.
1. Everyone lives in and operates from his/her own unique model of the world.
2. People always make the best choices available to them, given their unique model of the world and the situation.
3. There is a desirable solution/possible outcome to every problem.
4. Each person is equipped with everything he/she needs to solve his/her
problems.
5. It is important to separate and distinguish a person from his/her behavior.
When someone is learning something new, it is useful to evaluate the
behaviors while holding constant a positive evaluation of self.
6. All behaviors that people exhibit are motivated by a positive intention or purpose.
This is part of an overall series of Training & Development methodology beliefs and the want for verification & Validation as well as further understanding
Cultivating Intuition - Through Meticulous Self-trackingBen Ahrens
The following talk is a culmination of 5+ years of research, failed tracking trials, exhaustive experimentation, and mind-bending experiences - all of which have lead me to this point: Cultivating Intuition Through Meticulous Self-tracking
Understand the psychology of human brain and its use in everyday life.
catch the liars vested in the crowd and read some astonishing psychological facts
Today’s modern professionals are busier than ever—doubly so for lawyers. With increased workloads, industry pressures, and distractions abounding, it’s become imperative that lawyers be capable of focusing on the task at hand to better serve their clients and themselves.
Enter mindfulness. Once the domain of people seeking spiritual health, the undeniable benefits of mindfulness have led to it being adopted and implemented by businesses from Fortune 500 companies to startups. Drawing on 12 years’ experience as a practicing attorney and mindfulness advocate, Jeena Cho (author of The Anxious Lawyer) covers:
- What ‘mindfulness’ is, and how it can benefit your business
- Simple tips for improving focus and productivity in your law firm
- How modern attorneys can ease stress and avoid burnout
Auckland Quantified Self - Extreme Productivity Hacking (with EEG)Jay Best
I run 7 businesses from home with around 15 contractors, one of which is a productivity and peak performance business. This presentation was given to the Auckland NZ Quantified Self group - 9 June 2014.
I would love to hear your feedback so message me or follow my blog on mybodylab.org.
Seen Through a Screen - parent talk on Teenage Brains and LivesNicola Morgan
Nicola Morgan, The Teenage Brain Woman, will share deep and wide-ranging insights into what makes teenagers tick. She will select the most important and mind-opening research about adolescent brain development and show how modern pressures, especially from screens and social media, can affect how teenagers think, feel and behave - and what we can do to support them towards strong independence. Nicola has written books on many aspects of teenage wellbeing, including brain development, stress, learning, body image, the reading brain, peer pressure, sleep, exams and the science of life online.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
4. But…
• These are mostly just behaviors –
behavior can be irrational!
• What if we could introduce “human”
things into the data set?
5.
6.
7.
8.
9.
10. The Heart?
• Can the heart reliably tell us
anything?
• Yes!
• Psychologist and more recently,
media scholars have been working
on this for years!
11.
12. The Heart
• Attention – short and long
• Short attention – heart slows down
(something changed in the
environment)
• Long attention = heart rate speeds
up - thinking!
13. The Heart
• Emotion – Positive or negative
• The heart is controlled by two areas
of the nervous system
• In general:
• speed up = positive
• Slow down = negative
14. Ok…
• That it an interesting tidbit of
knowledge but we are here to talk
about digital marketing…
15. Digital Marketing
• “I am wasting half of my advertising
dollars I am just not sure which half”
- John Wanamaker (maybe)
16. Digital Marketing
• The biggest asset to digital
marketing is an increase in the ways
we can measure
17. Emotion
• Can we measure emotion?
• Why would we want to measure
emotion?
18. Sure
• I like Target
• I like this conference
• I like Brandon Nutting
• Strongly Agree, Agree, Neutral,
Disagree, Strongly Disagree
19. Marketing Today
• It is absolutely about building a
connection with a brand
• Social media is not a selling platform
– public relations platform
• Branding!
21. Emotion
• Kevin Roberts Author of Lovemarks
said: “I am looking for research that
counts the beats of your heart rather
than the fingers of your hand”
(Roberts 2005 p. 179)
• A study is born: Love Is in the Heart:
Physiological Responding to Preferred
Brands
22. Emotion
• Viewed 34 Brand Logos for 6 seconds
each – limited to focus on short
attention
• Psychophysiological data was
collected
- Heart Rate
24. That’s great but…
• Not all of us have a lab and this kind
of expertise!
• Plug: We accept grants and do
contract research
• BUT!
25. But…
• Physiological measures are already in
your home!
• Recall these “fit” bands are taking it
in real time!
• Also, we have other options to avoid
our strongly agree problem
26. Heart Rate
• A python application that detects and
highlights the heart-rate of an
individual (using only their own
webcam) in real-time.
27. Eye Tracking
• A company called Xlabs uses a web
came to put together eye-tracking
data.
29. Summary
• Even though most are still trying to
figure out how to use all of this data-
we are moving on to even more
• Measurement is key! I like feeling
confident.
• Finally – the new technology is very
cool!
30. Final Plug
• Follow me on Twitter @NuttingBH
• Connect with me on LinkedIn
• I teach Social Media Marketing and
Internet Marketing at USD
• Email: brandon.nutting@usd.edu
Editor's Notes
Purpose of this talk is to give a glimpse into some insights that may or may not be coming and that may or may not help
Big data is fantastic – if we find someone that can actually analyze it and make something meaningful out of it
Measure HR, Skin, Workouts, Give text messages, plot charts, all this great data!
Breakup captured on FitBit, The co-founder and CTO of Guesty, Koby Soto
This is a colleague giving a guest lecture the other day
Can we reliably make a comparison without knowing the context?
Launch AdWords metrics, Facebook metrics, Snapchat metrics, Google Store from ad to purchase, Browsing Amazon to being presented on Facebook
We can ask people about personality and their connection with a brand like “are you like coke or mountain dew” and that is not a weird question
Lease-loved brands - I see what it is and now I am OUT
