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Why should businesses and brands care about Instagram? According to eMarketer, Instagram is the number one place marketers are planning to increase their digital investment in 2016. Instagram brings a lot of excitement to the marketing table...but it also brings a lot of confusion. Join digital marketing expert Sarah Kurtenbach to learn best practices on posting, content, and advertising on this growing social media platform. Sarah Kurtenbach Founder, The KB Group

Balancing Act: Advice From a Real-life Momtrepreneur

Can women entrepreneurs have it all—a business, family, and dreams come true? You bet. Balancing work at home, raising multiple children, keeping a strong marriage, and contributing to professional passions takes juggling ability. Learn practical “How do you do it?” tips from a successful momtrepreneur for organizing your business, planning your days, deciding on goals, and hiring help. Warning: You will be inspired to start your own business after this session.

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You don’t talk to all of your customers the same way at the register, so why would you talk to them the same way online? Persona marketing allows a more one-to-one digital messaging strategy, and when used in conjunction with your sales funnel, can generate great results for your bottom line. We’ll explore how to understand your customer segments, where to find data to help define your customer personas, online placement strategies that can changed based on personas, and fun ways to interact with your audience to learn more about them.

Inputs > Outcomes: How To Make Your Content Marketing Invincible

It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success. But what if we’re wrong? What if the real key to lasting marketing success is the willingness to flip the script and focus on the inputs—the work you’ll do to achieve your goals—allowing the outcome to take shape organically. While the technique might seem counter-intuitive, there is plenty of evidence of its efficacy.

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What’s the goal for your brand's content marketing? We’ve been led to believe the goal, or desired outcome, is the be-all and end-all as it regards online marketing success. What if that logic is incorrect? What if the essential element to lasting marketing success is a willingness to flip the script and focus on the inputs—the work that's done to achieve your brand's goals—allowing the outcome to take shape organically. While the idea might seem foreign, it's efficacy is not in doubt.

Your Body Can't Lie: What We Can Learn from Physiological Responses to Digita...

Digital advertising is moving at an astonishing pace. We have many incredible measurement tools at our disposal. Because of this pace, we should always keep an eye to the future. Wearables are the new “it” product but have you ever wondered why? We are moving into a society where people want to count just about everything (and are willing to give up privacy to do it). The technology keeps getting cheaper and the ability to measure advertising without asking questions is becoming affordable. A discussion of wearables, eye-tracking, and other physiological response data should get you ready for physiological measurement’s inevitable entry into the digital advertising measurement ecosystem. | Brandon Nutting

Influencer Marketing: Cashing In on Pop Culture

Not getting through to Millennials? PPC ads not working? Over thirty percent of internet users will block ads this year. Sometimes you have to come at selling from an angle. Influencer marketing is popular, not only because younger generations tend to trust people over brands, but also because those who hold clout already have an established platform for sharing your ideas. Discover ways to tap major influencers in your industry and market (take that, ad blockers)! Presentation by Sarah Kurtenbach Sarah is a social media and digital expert who has worked for a top Facebook Preferred Marketing Developer for over five years. She has worked with clients such as: Samsung, Revlon, Capital One, CVS, Domino's, J.Crew and many others. Currently, she is the Principal & Founder of The Kurtenbach Group, LLC, a social media and growth consulting company with clients in NYC, LA, San Francisco, Seattle and (of course), South Dakota.

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Creating Inbox Magic: Email Marketing Best Practices You Need to Know

Social media is the cool kid on the block. But email is the real powerhouse of digital conversion. According to Pew Research, 92% of online adults use email, with 61% using it on a daily basis. In this session, Kate will share insights on how to make your email marketing campaigns shine in 2017. Be in the know on subject lines (emoji or no emoji?), deliverability, automation, design and content best practices, and list segmentation.

The Do’s and Don’ts of Creating a Website by Mark Henderson

Do you need a website? Have you attempted to work with someone in the past to create a site and are just not happy with the results? The pains felt during or after a web project often take root early in the process. This session will outline some common pitfalls to be aware of, what questions to ask, and how to best partner with your vendor of choice. No sales pitch here—just words of wisdom to help you reach your full online potential.

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Death to Demise: Everything You Know About Content Marketing is Wrong

Death To Demise: Everything You Know About Content Marketing Is Wrong By now, we've all heard the news: The content apocalypse is upon us, and the days of finding success via content marketing are over. There's simply too much content being produced for it to be effective or garner engagement. Even worse, even the content that earns engagement does not get read, earn links or convert. Don't fall for this ruse. Content marketing, when done right, can be very effective.

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Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end. But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward. I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself. Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together. Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

User-centred digital strategy - UX in the City Manchester 2017

Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”. Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. You’ll be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding. You will learn: * how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each * how to hit the ‘goldilocks point’ with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test * how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in that’s necessary to turn recommendations into action how to tackle the discovery process and structure your findings and recommendations

User-centred digital strategy: what it is, why it matters, how to do it well

The word ’strategic’ is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast”, or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”. Using real-world examples of successful discovery and strategy projects, we’ll explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. This will be an interactive session, so come prepared to share your strategy challenges. Topics we’ll aim to explore together are: • the difference between vision, strategy and tactics • how to hit the ‘goldilocks point’ with strategy: not so visionary you fail the “yeah right” test, not so mundane you fail the “so what?” test • the benefits of ‘good strategy’ and why its essential to becoming “agile” • how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action • how to present findings and recommendations for maximum stakeholder impact You should be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.

Real Social Media Marketing: Moving From Buzz To Benefits

The Content Advisory

Using Social Media to help drive real success for a non-profit is more than just blogging occasionally, setting up the Twitter account and the Facebook group. But, on the other hand, you also don't have to turn your entire Web strategy into a real-time content feed in order to benefit either. Learning how to balance the buzz and benefits is an extraordinarily important challenge for marketing in 2010. Michael and I are looking forward to seeing you all on Saturday. And, we're hopeful that the 90 Day plan included in this deck is helpful for guiding your Social Media Marketing Process,

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Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.

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Who really has the skills and talents to leverage the most value out of data? The Data Science Program (DSP) was co-founded by Code for Tomorrow and Etu. We believe that building and deploying a data science team consisting of members who possess and have the ability to utilize their different skill sets from a variety of industries is more practical and realistic. Versus hoping to find an individual data scientist who is an expert in a wide variety of technical fields ranging from math, statistics, and visualizations, as well as a solid background in other fields such as business, communication, and etc. The Data Science Program has identified four pertinent categories to place our members into. These four categories are Campaigner, Data Analyst, Data Hygienist, and Designer. Each team will have these four categories filled. During the training every team learns how to do data processing, data analysis, and visualization together with the sole purpose to use these skills to solve a common problem. After four weeks of intensive study, each team comes up with enterprise-grade team projects demonstrating the innovation of data-driven businesses. After two rounds of DSP Team Training, DSP has accumulated 10 team projects and has graduated more than 60 alumni who are passionate about data science. During this journey of developing and deploying teams trained in data science, the most valuable aspects we walked away with was the witnessing of members growing in confidence from the learning and experience, the building of team work, and the overall growth of each individual. At the end of the day, our hope of as members of DSP, including myself is to instill and motivate more people to devote themselves to the exploration of data science. Now think about how you can do the same.

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