SlideShare a Scribd company logo
@SarahRheaWerner
@chrisprender
@clickrain
The Science of
Personal Branding
Sarah Rhea Werner
Chris Prendergast
You have a brand.
Hurt you?
Hurt you?
Help
Hurt you?
Neutral?
Help
Online brand: help or hurt?
Online brand: help or hurt?
Online brand: help or hurt?
Online brand: help or hurt?
Online brand: help or hurt?
Online brand: help or hurt?
Online brand: help or hurt?
Online brand: help or hurt?
People are Googling you.
How do you brand
yourself?
Should I have my own site?
Build a Wordpress site.
Subscribe to Squarespace.
Brand yourself on
about.me
Own your name.
shortbreadprince1992@yahoo.co
m
sarah.werner@gmail.com
sarah@sarahwerner.com
Make a plan.
4x – 5x
per week
1x – 2x
per day
2x – 3x
per week
1x per
week
Personal Life Self Promotion
Thought Leadership Co-Promotion
2x – 3x
per day
3x – 5x
per day
3x – 4x
per month
2x – 3x
per day
Personal Life Self Promotion
Thought Leadership Books & Writing
Think before you post.
Don’t over-hashtag.
#cangetannoying
#dontdothis #really #please
#stoprightnow #hashtag
Find your community.
Professionalize your
profile.
Participate in groups.
Publish on LinkedIn.
What other platforms?
How should I comment?
DON’T.
Your brand lives offline too.
Responding to negativity.
Monitor your name.
Coordinate your accounts.
Schedule your posts.
You are a brand.
Make a plan and stick to it.
Think before you post.
Find your community.
Don’t comment.
Remember your offline brand too.
Make your experience what you want it.
@SarahRheaWerner
@chrisprender
@clickrain

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