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Personal Branding Power Point V3 3 11 09

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Don\'t like selling? This is your ticket. Learn the 4 rules of Personal /Branding and get your potential customers to arrive on your doorstep pre-sold!

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Personal Branding Power Point V3 3 11 09

  1. 1. How To Become a Celebrity in Your Field Personal Branding & You! Victoria Garcia, CEO Marketing Impressions
  2. 2. Rule #1 Branding Is More Important Than Sales
  3. 3. The Difference Between Sales, Marketing & Branding
  4. 4. We have moved from a selling world to a buying world.
  5. 5. We have moved from a selling world to a buying world. Being best in the marketplace doesn’t mean anything. Branding attempts to reverse the sales process. We loathe “sales people.” Why are brands big today? We love to buy. The more educated your client – the more sales resistant.
  6. 6. Rule #2 Visibility Is More Important Than Ability
  7. 7. All Things Being Equal…The More Visible Competitor Wins
  8. 8. Visibility Builds Credibility
  9. 9. Rule #3 Th ink You What You See is What You Get Formerly known as Perception Is Reality
  10. 10. Our Perceptions Define Our World
  11. 11. What Is Your Most Important Product?
  12. 12. Logic Always Loses Out To Emotion.
  13. 13. Rule #4 People Do Business With People They Like (And Are Impressed With) “ You like me. You really, really like me.”
  14. 14. The Power of Personality
  15. 15. Business is About Relationships
  16. 16. When People Like You, They Trust You Who Do You Trust More? People or Companies? You Must Make a Social Connection
  17. 17. Why You Should Promote Yourself First?
  18. 18. Your Most Important Service is…
  19. 19. Your Most Important Service is… Your Advice
  20. 20. It’s All About Building Trust “ You trust me. You really, really trust me.”
  21. 21. Work on Yourself* * This is the hard part.
  22. 22. Personal Branding Strategies
  23. 23. Specialization Builds Credibility
  24. 24. Personal Branding Strategies Specialize
  25. 25. Specialization Step 1 Chose Your Target Market Specialization Step 2 Find Your Passion Specialization Step 3 Develop Your Business Model
  26. 26. Strategy Lead
  27. 27. Leadership Is Charismatic
  28. 28. Personal Branding Tools Bad Branding is Worse Than No Branding at All Don’t make me barf. .
  29. 29. Personal Branding Tools Establish Your Identity
  30. 30. Personal Branding Tools
  31. 31. Establish Your Identity <ul><li>Your Company Name </li></ul>
  32. 32. Linda Stark Tom Huckabee Gayle Goldman Tamara Alter
  33. 33. Establish Your Identity <ul><li>Your Company Name </li></ul><ul><li>Always Use a Slogan or Tag Line </li></ul>
  34. 34. Linda Stark Change Agent Tom Huckabee CPA Gayle Goldman Quick Books Expert Tamara Alter Spiritual Jewelry Designer
  35. 35. Establish Your Identity <ul><li>Your Company Name </li></ul><ul><li>Always Use a Slogan or Tag Line </li></ul><ul><li>Have a Professionally Designed Logo </li></ul>
  36. 37. Your Personal Branding Photo <ul><li>Must be Shot by a PR Photographer </li></ul><ul><li>Not a Head Shot in a Box </li></ul><ul><li>Must Show Personality </li></ul>
  37. 42. Your Personal Branding Business Cards <ul><li>Put Your Photo on Your Card </li></ul><ul><li>Make it Clear What You Do </li></ul><ul><li>Use the Reverse Side </li></ul>
  38. 45. Publish or Perish <ul><li>This is the Information Age </li></ul><ul><li>Authors are Respected Experts </li></ul><ul><li>You Know Something We Don’t Know </li></ul>
  39. 46. Publish or Perish <ul><li>Start Writing </li></ul><ul><li>Create Information Products </li></ul><ul><li>Act like an Expert </li></ul><ul><li>Think Like a Publisher </li></ul><ul><li>Educate Your Target Market </li></ul>
  40. 48. Your Personal Branding Website Establish Trustworthiness Generate Leads Sell Your Information Products
  41. 49. Your Personal Branding Website User Friendly Attractive Design (Put Your Photo on it) Make Sure Your Content is Useful
  42. 50. Your Personal Branding Website Blogging http://wordpress.com/ http://www.blogger.com Article directories www.ezinearticles.com Constant Contact http://tinyurl.com/4ns8qg Social Media http://www.facebook.com
  43. 55. Publicity <ul><li>Get Your Name in the News </li></ul><ul><li>Use www.PRweb.com </li></ul><ul><li>Recycle Your Information </li></ul>
  44. 56.   Press Release Media PRWeb (link to your site)     Website Article Directory Submission to an Editor     Blog (link to your site) Book Email Newsletter (link to your site) The Life Cycle of One Article
  45. 57. Public Speaking <ul><li>Elevates You Over the Competition </li></ul><ul><li>Increases Your Credibility </li></ul><ul><li>List yourself for FREE at </li></ul><ul><li>www.sandiegospeakersguild.com </li></ul>
  46. 59. Networking <ul><li>Increase Your Visibility </li></ul><ul><li>Build Relationships </li></ul><ul><li>Speaking Opportunities </li></ul><ul><li>Display Leadership </li></ul>
  47. 60. Now, Get Out There and Become a Star!
  48. 61. Email or call me for a free ½ hour to talk about your unique business.

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