This document summarizes a digital marketing bootcamp that covers important trends, strategies and platforms. It discusses getting started with websites, using WordPress or Squarespace, and criteria for choosing a host. Twitter, Facebook, Pinterest and other social media are covered. Email marketing statistics are presented around open rates, mobile usage and return on investment. Installing and using analytics and developing a content strategy are also summarized. The bootcamp aims to prepare attendees for key digital marketing practices.

1. Digital Marketing Bootcamp
Trends, strategies and platforms all practices need to know
Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken

4. 24-7
Be prepared
PricewaterhouseCoopers, LLP 2012

5. Shift in Media
Digital opportunities for advertisers and publishers remain strong.
Source: StatCounter Global Stats, 11/2012

6. Getting Started
with a Site

7. .com is the bomb
Mobile is a mustResponsive is
best
Imagery is key – A vs B

8. -Wordpress
-Squarespace
-Registrars

9. Important criteria
1) How will you update it?
2) Where is it hosted?
3) Who owns the site if you want to move it?
4) Giving someone a hammer does not make them a carpenter.

10. Twitter

11. -Setting up a profile
Tips
-Using Hootsuite

12. Facebook

13. Vanity URLs
Insights
Advertising
Types of Content*
*Hubspot, 2012

18. Other Social
Networks

20. - 80% of Pinterest users are women
- 20% of US internet-using women are on Pinterest
- Average users spends 98 minutes per month on Pinterest
- 9 million Pinterest users have connected their accounts to
Facebook
Source:
http://expandedramblings.com/index.php/pinterest-stats/2/)

23. Email
Marketing

24. From Salesforce.com
- 44% of email recipients made at least on purchase last year based on a
promotional email
- For every $1 spent, $44.25 is the average return on email marketing
investme
- Email marketing as a channel was the third overall lead generation source
for marketers in 2013,
- 6 AM has the highest CTR of any hour.
- 38% of email is now opened on a mobile device, with 33% for desktop and
29% for webmail.

25. -Never use Outlook, Gmail, etc.
-CAN-SPAM
-Platforms
MailChimp, Constant Contact, iContact, Campaign Monitor
-An example

26. Analytics

27. Let’s take a tour!

28. How to install?

29. Content

30. Do Not Make Content an Afterthought!
Content Strategy
Critical for SEO (DocuTAP example)
It’s the core of your digital marketing
Developing a brand voice

31. Q&A
Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken