SlideShare a Scribd company logo

Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - Brighton SEO Sep 2017

Chris Green
Chris Green
Chris GreenHead of Marketing Innovation

Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.

Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - Brighton SEO Sep 2017

1 of 125
Download to read offline
#BrightonSEO
15th September 2017
@chrisgreen87
www.strategiq.co
StrategiQ
Chris Green
@chrisgreen87
http://bit.ly/snog-marry-avoid
Robots: Txt, Meta & X
The Snog, Marry & Avoid of the Webcrawling World
#BrightonSEO
15th September 2017
@chrisgreen87
www.strategiq.co
@chrisgreen87
www.strategiq.co
#BrightonSEO
15th September 2017
How do we know
the best way to manage
Googlebot’s crawl/indexing?
#BrightonSEO
15th September 2017
@chrisgreen87
www.strategiq.co
There are many methods
(we’re spoilt for choice really)
#BrightonSEO
15th September 2017
@chrisgreen87
www.strategiq.co
But the two most commonly
misused are Robots.txt vs
Meta Robots directives
#BrightonSEO
15th September 2017
@chrisgreen87
www.strategiq.co
@chrisgreen87
www.strategiq.co
#BrightonSEO
15th September 2017
Why?
#BrightonSEO
15th September 2017
@chrisgreen87
www.strategiq.co
To the casual observer
they’re very similar ways of
doing the same thing…
Ad

Recommended

What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017
What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017
What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017Chris Green
 
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura Hampton
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonBrighton SEO 2017: Six Kick Ass Content Strategies - Laura Hampton
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
 
Affiliate Marketing - What's it All About?
Affiliate Marketing - What's it All About?Affiliate Marketing - What's it All About?
Affiliate Marketing - What's it All About?Acceleration Partners
 
How to get your search, brand, PR and social efforts to work together - Steph...
How to get your search, brand, PR and social efforts to work together - Steph...How to get your search, brand, PR and social efforts to work together - Steph...
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
 
BrightonSEO October 2020 talk
BrightonSEO October 2020 talk BrightonSEO October 2020 talk
BrightonSEO October 2020 talk Hana Bednarova
 
Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth Barrett
Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth BarrettBrighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth Barrett
Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth BarrettRuth Barrett
 
How to be an LGBTQ+ Ally
How to be an LGBTQ+ AllyHow to be an LGBTQ+ Ally
How to be an LGBTQ+ AllySarah McDowell
 
The one about content marketing (Brighton SEO 2021)
The one about content marketing (Brighton SEO 2021)The one about content marketing (Brighton SEO 2021)
The one about content marketing (Brighton SEO 2021)RebekahDunne
 

More Related Content

What's hot

Link building in 2021 (when you're a bit crap at PR) #brightonseo
Link building in 2021 (when you're a bit crap at PR) #brightonseoLink building in 2021 (when you're a bit crap at PR) #brightonseo
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
 
BrightonSEO September deck - Finding data for your campaign
BrightonSEO September deck - Finding data for your campaignBrightonSEO September deck - Finding data for your campaign
BrightonSEO September deck - Finding data for your campaignHana Bednarova
 
Using causal Inference to better understand the search intent
Using causal Inference to better understand the search intent Using causal Inference to better understand the search intent
Using causal Inference to better understand the search intent Dateme Tubotamuno
 
Inbound PR - Building Links with Less Cold Outreach
Inbound PR - Building Links with Less Cold OutreachInbound PR - Building Links with Less Cold Outreach
Inbound PR - Building Links with Less Cold OutreachStacey MacNaught
 
Link Building In The Hardest Markets & Verticals - outREACH 2019
Link Building In The Hardest Markets & Verticals - outREACH 2019Link Building In The Hardest Markets & Verticals - outREACH 2019
Link Building In The Hardest Markets & Verticals - outREACH 2019James Finlayson
 
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
 
Integrating Content, Search & Social | Pubcon Las Vegas 2016
Integrating Content, Search & Social | Pubcon Las Vegas 2016Integrating Content, Search & Social | Pubcon Las Vegas 2016
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
 
Link building vs link earning - what's the difference ?
Link building vs link earning -  what's the difference ?Link building vs link earning -  what's the difference ?
Link building vs link earning - what's the difference ?Izabela Wisniewska
 
Brighton SEO on tour - Link building within difficult or boring industries
Brighton SEO on tour - Link building within difficult or boring industriesBrighton SEO on tour - Link building within difficult or boring industries
Brighton SEO on tour - Link building within difficult or boring industriesRise at Seven
 
Using Anthropological Methods in SEO
Using Anthropological Methods in SEO Using Anthropological Methods in SEO
Using Anthropological Methods in SEO Helene Jelenc
 
How to Generate Content that Builds it's Own Links
How to Generate Content that Builds it's Own LinksHow to Generate Content that Builds it's Own Links
How to Generate Content that Builds it's Own LinksLizGration
 
Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oliver Hearsum
 
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
 
BrightonSEO Summer 2021 - The Underrated Value of Internal Links
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksBrightonSEO Summer 2021 - The Underrated Value of Internal Links
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
 
Htaccess Hell - BrightonSEO 2016
Htaccess Hell - BrightonSEO 2016Htaccess Hell - BrightonSEO 2016
Htaccess Hell - BrightonSEO 2016Chris Green
 
Using Search Intent in our Link Building Efforts
Using Search Intent in our Link Building EffortsUsing Search Intent in our Link Building Efforts
Using Search Intent in our Link Building EffortsChris Czermak
 
Getting your audience to create your content for you
Getting your audience to create your content for you Getting your audience to create your content for you
Getting your audience to create your content for you Sophie J Turton
 
Brighton SEO - Instagram SEO Tactics to Be Seen
Brighton SEO - Instagram SEO Tactics to Be SeenBrighton SEO - Instagram SEO Tactics to Be Seen
Brighton SEO - Instagram SEO Tactics to Be SeenDigital AdDoctor
 
Death of Page One Position One - The Fragmentation of Search
Death of Page One Position One - The Fragmentation of SearchDeath of Page One Position One - The Fragmentation of Search
Death of Page One Position One - The Fragmentation of SearchChris Green
 

What's hot (20)

Link building in 2021 (when you're a bit crap at PR) #brightonseo
Link building in 2021 (when you're a bit crap at PR) #brightonseoLink building in 2021 (when you're a bit crap at PR) #brightonseo
Link building in 2021 (when you're a bit crap at PR) #brightonseo
 
BrightonSEO September deck - Finding data for your campaign
BrightonSEO September deck - Finding data for your campaignBrightonSEO September deck - Finding data for your campaign
BrightonSEO September deck - Finding data for your campaign
 
Using causal Inference to better understand the search intent
Using causal Inference to better understand the search intent Using causal Inference to better understand the search intent
Using causal Inference to better understand the search intent
 
Inbound PR - Building Links with Less Cold Outreach
Inbound PR - Building Links with Less Cold OutreachInbound PR - Building Links with Less Cold Outreach
Inbound PR - Building Links with Less Cold Outreach
 
Brighton SEO - September 2016
Brighton SEO - September 2016Brighton SEO - September 2016
Brighton SEO - September 2016
 
Link Building In The Hardest Markets & Verticals - outREACH 2019
Link Building In The Hardest Markets & Verticals - outREACH 2019Link Building In The Hardest Markets & Verticals - outREACH 2019
Link Building In The Hardest Markets & Verticals - outREACH 2019
 
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
 
Integrating Content, Search & Social | Pubcon Las Vegas 2016
Integrating Content, Search & Social | Pubcon Las Vegas 2016Integrating Content, Search & Social | Pubcon Las Vegas 2016
Integrating Content, Search & Social | Pubcon Las Vegas 2016
 
Link building vs link earning - what's the difference ?
Link building vs link earning -  what's the difference ?Link building vs link earning -  what's the difference ?
Link building vs link earning - what's the difference ?
 
Brighton SEO on tour - Link building within difficult or boring industries
Brighton SEO on tour - Link building within difficult or boring industriesBrighton SEO on tour - Link building within difficult or boring industries
Brighton SEO on tour - Link building within difficult or boring industries
 
Using Anthropological Methods in SEO
Using Anthropological Methods in SEO Using Anthropological Methods in SEO
Using Anthropological Methods in SEO
 
How to Generate Content that Builds it's Own Links
How to Generate Content that Builds it's Own LinksHow to Generate Content that Builds it's Own Links
How to Generate Content that Builds it's Own Links
 
Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021
 
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.
 
BrightonSEO Summer 2021 - The Underrated Value of Internal Links
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksBrightonSEO Summer 2021 - The Underrated Value of Internal Links
BrightonSEO Summer 2021 - The Underrated Value of Internal Links
 
Htaccess Hell - BrightonSEO 2016
Htaccess Hell - BrightonSEO 2016Htaccess Hell - BrightonSEO 2016
Htaccess Hell - BrightonSEO 2016
 
Using Search Intent in our Link Building Efforts
Using Search Intent in our Link Building EffortsUsing Search Intent in our Link Building Efforts
Using Search Intent in our Link Building Efforts
 
Getting your audience to create your content for you
Getting your audience to create your content for you Getting your audience to create your content for you
Getting your audience to create your content for you
 
Brighton SEO - Instagram SEO Tactics to Be Seen
Brighton SEO - Instagram SEO Tactics to Be SeenBrighton SEO - Instagram SEO Tactics to Be Seen
Brighton SEO - Instagram SEO Tactics to Be Seen
 
Death of Page One Position One - The Fragmentation of Search
Death of Page One Position One - The Fragmentation of SearchDeath of Page One Position One - The Fragmentation of Search
Death of Page One Position One - The Fragmentation of Search
 

Viewers also liked

Matching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureMatching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureDominic Woodman
 
Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)
Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)
Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)Ben Harrow
 
Brighton SEO - Getting a competitive advantage on ebay
Brighton SEO - Getting a competitive advantage on ebayBrighton SEO - Getting a competitive advantage on ebay
Brighton SEO - Getting a competitive advantage on ebayDarren Ratcliffe
 
Product Feed Research: What we learned from indexing 500m SKUs
Product Feed Research: What we learned from indexing 500m SKUsProduct Feed Research: What we learned from indexing 500m SKUs
Product Feed Research: What we learned from indexing 500m SKUsBen Morgan
 
How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017
How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017
How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017Woptimo
 
Technical SEO - Generational cruft in SEO - there is never a new site when th...
Technical SEO - Generational cruft in SEO - there is never a new site when th...Technical SEO - Generational cruft in SEO - there is never a new site when th...
Technical SEO - Generational cruft in SEO - there is never a new site when th...Dawn Anderson MSc DigM
 
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!Sam Charles
 
BrightonSEO 2017- Harnessing your Reputation to win New Customers
BrightonSEO 2017- Harnessing your Reputation to win New CustomersBrightonSEO 2017- Harnessing your Reputation to win New Customers
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
 
Shut up and Listen: Social Listening Beyond Your Brand
Shut up and Listen: Social Listening Beyond Your BrandShut up and Listen: Social Listening Beyond Your Brand
Shut up and Listen: Social Listening Beyond Your BrandJellyfish Online Marketing
 
BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossing
BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossingBrightonSEO - Influencer Marketing - Allyson Griffiths iCrossing
BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossingAllyson Griffiths
 
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
 
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)Saeley-Ewan Johnson jnr
 
Using Natural Language APIs in SEO
Using Natural Language APIs in SEOUsing Natural Language APIs in SEO
Using Natural Language APIs in SEOStephan Solomonidis
 
BrightonSEO 2017 - SEO quick wins from a technical check
BrightonSEO 2017  - SEO quick wins from a technical checkBrightonSEO 2017  - SEO quick wins from a technical check
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
 
How to Get Top Tier Links With No Budget
How to Get Top Tier Links With No BudgetHow to Get Top Tier Links With No Budget
How to Get Top Tier Links With No BudgetBobbi Brant
 
Creating more human experiences with chatbots
Creating more human experiences with chatbotsCreating more human experiences with chatbots
Creating more human experiences with chatbotsJonathan Seal
 
The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017
The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017
The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017Ric Rodriguez
 
Better conversion with Intelligent Analytics
Better conversion with Intelligent AnalyticsBetter conversion with Intelligent Analytics
Better conversion with Intelligent AnalyticsTim Stewart
 
HOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHOD
HOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHODHOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHOD
HOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHODChristoph C. Cemper
 
Setting AMP for Success at #BrightonSEO
Setting AMP for Success at #BrightonSEOSetting AMP for Success at #BrightonSEO
Setting AMP for Success at #BrightonSEOAleyda Solís
 

Viewers also liked (20)

Matching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureMatching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information Architecture
 
Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)
Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)
Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)
 
Brighton SEO - Getting a competitive advantage on ebay
Brighton SEO - Getting a competitive advantage on ebayBrighton SEO - Getting a competitive advantage on ebay
Brighton SEO - Getting a competitive advantage on ebay
 
Product Feed Research: What we learned from indexing 500m SKUs
Product Feed Research: What we learned from indexing 500m SKUsProduct Feed Research: What we learned from indexing 500m SKUs
Product Feed Research: What we learned from indexing 500m SKUs
 
How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017
How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017
How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017
 
Technical SEO - Generational cruft in SEO - there is never a new site when th...
Technical SEO - Generational cruft in SEO - there is never a new site when th...Technical SEO - Generational cruft in SEO - there is never a new site when th...
Technical SEO - Generational cruft in SEO - there is never a new site when th...
 
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!
 
BrightonSEO 2017- Harnessing your Reputation to win New Customers
BrightonSEO 2017- Harnessing your Reputation to win New CustomersBrightonSEO 2017- Harnessing your Reputation to win New Customers
BrightonSEO 2017- Harnessing your Reputation to win New Customers
 
Shut up and Listen: Social Listening Beyond Your Brand
Shut up and Listen: Social Listening Beyond Your BrandShut up and Listen: Social Listening Beyond Your Brand
Shut up and Listen: Social Listening Beyond Your Brand
 
BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossing
BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossingBrightonSEO - Influencer Marketing - Allyson Griffiths iCrossing
BrightonSEO - Influencer Marketing - Allyson Griffiths iCrossing
 
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
 
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)
 
Using Natural Language APIs in SEO
Using Natural Language APIs in SEOUsing Natural Language APIs in SEO
Using Natural Language APIs in SEO
 
BrightonSEO 2017 - SEO quick wins from a technical check
BrightonSEO 2017  - SEO quick wins from a technical checkBrightonSEO 2017  - SEO quick wins from a technical check
BrightonSEO 2017 - SEO quick wins from a technical check
 
How to Get Top Tier Links With No Budget
How to Get Top Tier Links With No BudgetHow to Get Top Tier Links With No Budget
How to Get Top Tier Links With No Budget
 
Creating more human experiences with chatbots
Creating more human experiences with chatbotsCreating more human experiences with chatbots
Creating more human experiences with chatbots
 
The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017
The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017
The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017
 
Better conversion with Intelligent Analytics
Better conversion with Intelligent AnalyticsBetter conversion with Intelligent Analytics
Better conversion with Intelligent Analytics
 
HOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHOD
HOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHODHOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHOD
HOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHOD
 
Setting AMP for Success at #BrightonSEO
Setting AMP for Success at #BrightonSEOSetting AMP for Success at #BrightonSEO
Setting AMP for Success at #BrightonSEO
 

Similar to Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - Brighton SEO Sep 2017

SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022Nitin Manchanda
 
LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...
LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...
LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...Localogy
 
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015Chris Green
 
SEO - Moving the dial #BrightonSEO - September 2016
SEO - Moving the dial  #BrightonSEO - September 2016SEO - Moving the dial  #BrightonSEO - September 2016
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
 
Increase your level cap with the SEO performance expansion pack
Increase your level cap with the SEO performance expansion packIncrease your level cap with the SEO performance expansion pack
Increase your level cap with the SEO performance expansion packWesley Maynard MCIM
 
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the EnemyState of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the EnemyChris Green
 
The Value of Featured Snippets (BrightonSEO 2023).pdf
The Value of Featured Snippets (BrightonSEO 2023).pdfThe Value of Featured Snippets (BrightonSEO 2023).pdf
The Value of Featured Snippets (BrightonSEO 2023).pdfNiki Mosier
 
Ashley Liddell - BrightonSEO 2023.pdf
Ashley Liddell - BrightonSEO 2023.pdfAshley Liddell - BrightonSEO 2023.pdf
Ashley Liddell - BrightonSEO 2023.pdfAshley Liddell
 
SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
 
Amazon power block: How to win in retail with Amazon's four pillar playbook
Amazon power block: How to win in retail with Amazon's four pillar playbookAmazon power block: How to win in retail with Amazon's four pillar playbook
Amazon power block: How to win in retail with Amazon's four pillar playbookNational Retail Federation
 
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
 
Wheelhouse DMG at GrowCommerce - not your father's search
Wheelhouse DMG at GrowCommerce - not your father's searchWheelhouse DMG at GrowCommerce - not your father's search
Wheelhouse DMG at GrowCommerce - not your father's searchWheelhouse DMG
 
Care 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening Keynote
Care 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening KeynoteCare 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening Keynote
Care 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening KeynoteArturo Pelayo
 
SEO for Bloggers - WordCamp Seattle 2012
SEO for Bloggers - WordCamp Seattle 2012SEO for Bloggers - WordCamp Seattle 2012
SEO for Bloggers - WordCamp Seattle 2012Justin Briggs
 
Named Functions - A Google Sheets Guide to Upgrading Your Formulas - Brighton...
Named Functions - A Google Sheets Guide to Upgrading Your Formulas - Brighton...Named Functions - A Google Sheets Guide to Upgrading Your Formulas - Brighton...
Named Functions - A Google Sheets Guide to Upgrading Your Formulas - Brighton...MattGreenwood16
 
Dos donts of js content optimisation - Digital Olympus 2018
Dos donts of js content optimisation - Digital Olympus 2018Dos donts of js content optimisation - Digital Olympus 2018
Dos donts of js content optimisation - Digital Olympus 2018Chris Green
 
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
 
Get Your Ticket Effective zero-volume keyword research and why it’s important
 Get Your Ticket Effective zero-volume keyword research and why it’s important Get Your Ticket Effective zero-volume keyword research and why it’s important
Get Your Ticket Effective zero-volume keyword research and why it’s importantMarkWilliamsCook1
 
Telling the Story of Your Content - SAScon 2016
Telling the Story of Your Content - SAScon 2016Telling the Story of Your Content - SAScon 2016
Telling the Story of Your Content - SAScon 2016Chris Green
 
Tobias Kraeft - All Things DATA 2017
Tobias Kraeft - All Things DATA 2017Tobias Kraeft - All Things DATA 2017
Tobias Kraeft - All Things DATA 2017Shuki Mann
 

Similar to Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - Brighton SEO Sep 2017 (20)

SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022
 
LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...
LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...
LSA17: Where Google is Going and What to do About it – Now (Tidings, Local SE...
 
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015
 
SEO - Moving the dial #BrightonSEO - September 2016
SEO - Moving the dial  #BrightonSEO - September 2016SEO - Moving the dial  #BrightonSEO - September 2016
SEO - Moving the dial #BrightonSEO - September 2016
 
Increase your level cap with the SEO performance expansion pack
Increase your level cap with the SEO performance expansion packIncrease your level cap with the SEO performance expansion pack
Increase your level cap with the SEO performance expansion pack
 
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the EnemyState of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the Enemy
 
The Value of Featured Snippets (BrightonSEO 2023).pdf
The Value of Featured Snippets (BrightonSEO 2023).pdfThe Value of Featured Snippets (BrightonSEO 2023).pdf
The Value of Featured Snippets (BrightonSEO 2023).pdf
 
Ashley Liddell - BrightonSEO 2023.pdf
Ashley Liddell - BrightonSEO 2023.pdfAshley Liddell - BrightonSEO 2023.pdf
Ashley Liddell - BrightonSEO 2023.pdf
 
SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17
 
Amazon power block: How to win in retail with Amazon's four pillar playbook
Amazon power block: How to win in retail with Amazon's four pillar playbookAmazon power block: How to win in retail with Amazon's four pillar playbook
Amazon power block: How to win in retail with Amazon's four pillar playbook
 
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
 
Wheelhouse DMG at GrowCommerce - not your father's search
Wheelhouse DMG at GrowCommerce - not your father's searchWheelhouse DMG at GrowCommerce - not your father's search
Wheelhouse DMG at GrowCommerce - not your father's search
 
Care 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening Keynote
Care 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening KeynoteCare 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening Keynote
Care 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening Keynote
 
SEO for Bloggers - WordCamp Seattle 2012
SEO for Bloggers - WordCamp Seattle 2012SEO for Bloggers - WordCamp Seattle 2012
SEO for Bloggers - WordCamp Seattle 2012
 
Named Functions - A Google Sheets Guide to Upgrading Your Formulas - Brighton...
Named Functions - A Google Sheets Guide to Upgrading Your Formulas - Brighton...Named Functions - A Google Sheets Guide to Upgrading Your Formulas - Brighton...
Named Functions - A Google Sheets Guide to Upgrading Your Formulas - Brighton...
 
Dos donts of js content optimisation - Digital Olympus 2018
Dos donts of js content optimisation - Digital Olympus 2018Dos donts of js content optimisation - Digital Olympus 2018
Dos donts of js content optimisation - Digital Olympus 2018
 
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
 
Get Your Ticket Effective zero-volume keyword research and why it’s important
 Get Your Ticket Effective zero-volume keyword research and why it’s important Get Your Ticket Effective zero-volume keyword research and why it’s important
Get Your Ticket Effective zero-volume keyword research and why it’s important
 
Telling the Story of Your Content - SAScon 2016
Telling the Story of Your Content - SAScon 2016Telling the Story of Your Content - SAScon 2016
Telling the Story of Your Content - SAScon 2016
 
Tobias Kraeft - All Things DATA 2017
Tobias Kraeft - All Things DATA 2017Tobias Kraeft - All Things DATA 2017
Tobias Kraeft - All Things DATA 2017
 

Recently uploaded

Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptFalak Naaz
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification CourseAdriannaBednarz
 
Raport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfRaport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfagatadrynko
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkSearch Engine Journal
 
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldPPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldAnu Adegbola
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC FoundationAdriannaBednarz
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024Typhon 666
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfwomenworldmagazine
 
GroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfGroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfSocial Samosa
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationAnu Adegbola
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
5 Digital Marketing Tips . By Digital Dyynamo
5 Digital Marketing Tips . By Digital Dyynamo5 Digital Marketing Tips . By Digital Dyynamo
5 Digital Marketing Tips . By Digital Dyynamoshahanndmitteamf
 
Resume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistResume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistKarina Perez
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertzTheseo Expertz
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxDeanClark42
 

Recently uploaded (20)

Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf ppt
 
Slideshare
SlideshareSlideshare
Slideshare
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification Course
 
Raport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfRaport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdf
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
 
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldPPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC Foundation
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
 
GroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfGroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdf
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
5 Digital Marketing Tips . By Digital Dyynamo
5 Digital Marketing Tips . By Digital Dyynamo5 Digital Marketing Tips . By Digital Dyynamo
5 Digital Marketing Tips . By Digital Dyynamo
 
Resume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistResume Karina Perez | Digital Strategist
Resume Karina Perez | Digital Strategist
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptx
 

Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - Brighton SEO Sep 2017