1.
Sam & Vlassios
PRICESEARCHER.COM
What we learnt from indexing 500m products
@pricesearcher

2.
@pricesearcher #brightonseo
BACKGROUND
4 Years ago we started to index any
price we could find on the internet

3.
SOURCE OF DATA
Everything Publically Available....
Direct Retailers…..
Plugins ….
Agency / Feed Solution Providers
@pricesearcher #brightonseo

4.
Learning to scale
#brightonseo@pricesearcher
0
100
200
300
400
500
600
PRODUCT COUNT

5.
@pricesearcher #brightonseo
DATA SAMPLE
We’ll be looking at the UK data specifically
with a focus on August 2017

6.
TOP
10
#brightonseo@pricesearcher
Data Insights
from 500m
E-Commerce Products

7.
48
#brightonseo@pricesearcher
Average
Product Title
Length
Characters + Spaces
1.
(8 Words)

8.
#brightonseo@pricesearcher

9.
2.
#brightonseo@pricesearcher
53%Brand Terms
Included in
Product Titles

10.
3.
#brightonseo@pricesearcher
522Average
Product Description
Length
Characters + Spaces
(90 Words)

11.
#brightonseo@pricesearcher

12.
4.
#brightonseo@pricesearcher
44.9%
Shipping costs
Included
as an additional field
inc £0.00

13.
5.
#brightonseo@pricesearcher
66.9%
GTIN Barcodes
Present as a
Unique Identifier
12-13 Digits, EAN, UPC

14.
6.
#brightonseo@pricesearcher
7.9%
Category level
information is
NOT provided

15.
7.
#brightonseo@pricesearcher
40.2%
Dimensions
Size, Colour, etc
NOT provided

16.
#brightonseo@pricesearcher
FEEDS BROKEN
DOWN

17.
8. Methods of sharing Product Feeds
#brightonseo@pricesearcher

18.
9. Product Feed File Formats
#brightonseo@pricesearcher

19.
10.
#brightonseo@pricesearcher
Price Change
Frequency

20.
Since December we’ve recorded
#brightonseo@pricesearcher
4 Billion
Price Changes Globally

21.
AUGUST PRICE CHANGES
@pricesearcher #brightonseo

22.
#brightonseo@pricesearcher
The country with the
most price changes?

23.
#brightonseo@pricesearcher
1Every 6 Days
The UK has the most price
changes globally

24.
#brightonseo@pricesearcher
14d
8d8d
6d

25.
#brightonseo@pricesearcher
What is your
Product Feed Strategy
Conclusion:
Lots of missed opportunities in the feeds

26.
#brightonseo@pricesearcher
What we’re doing next:
Indexing
Continue the next phase of indexing - 1 Billion Products
Share
Very keen to work with SEO/PPC Specialists to help
make product feeds better

27.
DOWNLOAD
pricesearcher.com/research
sam@pricesearcher.com
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Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell
STAND TT9