This document discusses different strategies for online promotion, including traditional link building, link earning, and digital PR. Traditional link building focuses only on improving search engine rankings, while link earning and digital PR aim to create high-quality content that audiences want to engage with organically. This helps brands reach new audiences and build trust over time. The document provides examples of how to earn links and practice digital PR through industry awards, events, interviews, helping others, research, and influencer collaborations.

1. @Izzy_CM
@CreatosMedia

2. @Izzy_CM
@CreatosMedia

3. @Izzy_CM
@CreatosMedia
We have the link - isn't the way we got it,
less important ?

4. @Izzy_CM
@CreatosMedia
Traditional
Link Building
Goal is to
improve
ranking
Focuses on
the link
Cares only
about SEO
value

5. @Izzy_CM
@CreatosMedia
What does it mean in real life?

6. @Izzy_CM
@CreatosMedia
Outdated strategies
'' Sites without real audience can
also help improve your ranking"

7. @Izzy_CM
@CreatosMedia
Effort and focus kept only on strategies
that "guarantee the link" ( or come
closest to it)

8. @Izzy_CM
@CreatosMedia
Link Earning Improves
ranking
Focuses on
the
audience
Content so
good that
people
want to
link to it

9. @Izzy_CM
@CreatosMedia
What does it mean in real life?

10. @Izzy_CM
@CreatosMedia
Focusing on the benefits for the
audience

11. @Izzy_CM
@CreatosMedia
Being different and brave - thinking
outside the box

12. @Izzy_CM
@CreatosMedia
Promoting your content

13. @Izzy_CM
@CreatosMedia
'Earning links is not the
opposite to promoting your
content'

14. @Izzy_CM
@CreatosMedia
https://www.searchenginejournal.com/google-outreach-link-
building/413062/

15. @Izzy_CM
@CreatosMedia
Digital PR
Traditional
Link
Building
Link Earning

16. @Izzy_CM
@CreatosMedia
Traditional
Link
Building
Digital
PR
Link
Earning

17. @Izzy_CM
@CreatosMedia
How is Digital PR different from Link
Building?

18. @Izzy_CM
@CreatosMedia
Traditional
Link Building
Improving
ranking

19. @Izzy_CM
@CreatosMedia
Digital PR
Increasing brands online
presence and keeping the
positive outlook of the
brand

20. @Izzy_CM
@CreatosMedia

21. @Izzy_CM
@CreatosMedia
When doing SEO, isn't it like keeping the
positive outlook of the brand in the eyes of
Google?
(*very long break*)
And other search engines.

22. @Izzy_CM
@CreatosMedia
'Good brand image' is achieved
slightly different in the eyes of
Google and in the eyes of user.

23. @Izzy_CM
@CreatosMedia
We should think user first.

24. @Izzy_CM
@CreatosMedia
Link Building = Promoting your
work

25. @Izzy_CM
@CreatosMedia Link Building
(Promotion)
Link Earning
Digital PR

26. @Izzy_CM
@CreatosMedia

27. @Izzy_CM
@CreatosMedia

28. @Izzy_CM
@CreatosMedia

29. @Izzy_CM
@CreatosMedia
Why should I invest in content that earn
links or maybe in Digital PR as well?

30. @Izzy_CM
@CreatosMedia
You have a chance to get in front of new
audience

31. @Izzy_CM
@CreatosMedia
More and better chances for your
potential clients to get familiar with your
brand

32. @Izzy_CM
@CreatosMedia
Your brand gets more trustworthy

33. @Izzy_CM
@CreatosMedia Link Building
(Promotion)
Link Earning
Digital PR

34. @Izzy_CM
@CreatosMedia
Digital PR specialist and Link building
Specialist is often not the same person

35. @Izzy_CM
@CreatosMedia
All sounds cool, but
HOW do I do that?

36. @Izzy_CM
@CreatosMedia
Industry Awards

37. @Izzy_CM
@CreatosMedia

38. @Izzy_CM
@CreatosMedia
Industry Events

39. @Izzy_CM
@CreatosMedia

40. @Izzy_CM
@CreatosMedia
Interviews

41. @Izzy_CM
@CreatosMedia
https://www.whitepress.pl/baza-wiedzy/649/top-100-kobiet-w-polskiej-branzy-seo

42. @Izzy_CM
@CreatosMedia
https://www.womenintechseo.com/interviews/izabela-wisniewska/

43. @Izzy_CM
@CreatosMedia
Help People

44. @Izzy_CM
@CreatosMedia
@AmandaWDigital

45. @Izzy_CM
@CreatosMedia
Research

46. @Izzy_CM
@CreatosMedia

47. @Izzy_CM
@CreatosMedia

48. @Izzy_CM
@CreatosMedia

49. @Izzy_CM
@CreatosMedia
Influencer Events

50. @Izzy_CM
@CreatosMedia
Bluebella a lingerie
brand owned by
amazing Emily
Bendel organised
'Cat Walk' on
Oxford Circus, and
the models were
actually ladies
following the brand
on instagram.

51. @Izzy_CM
@CreatosMedia

52. @Izzy_CM
@CreatosMedia
Catwalk at
Tottenham
Court Road
Tube Station

53. @Izzy_CM
@CreatosMedia

54. @Izzy_CM
@CreatosMedia

55. @Izzy_CM
@CreatosMedia

56. @Izzy_CM
@CreatosMedia
Resources
https://soundcloud.com/brightonseo/izabela-wisniewska-10-ways-to
https://www.searchenginejournal.com/digital-pr-benefits-links/316275/
https://edit.co.uk/blog/difference-digital-pr-link-building/
https://www.searchenginejournal.com/google-outreach-link-building/413062/

57. @Izzy_CM
@CreatosMedia
Thank you!
Thank you for staying with
me till the end - if you have
any questions or comments,
please do reach out!
Email:
izabela@creatosmedia.co.uk
Twitter: @izzy_CM
@CreatosMedia
FB:
https://www.facebook.com/C
reatosMedia