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Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015
69.
@chrisgreen87 www.strategiqmarketing.co.uk
Prevention is MUCH better than a
cure!
@chrisgreen87 www.strategiqmarketing.co.uk
@chrisgreen87 www.strategiqmarketing.co.uk
70.
@chrisgreen87 www.strategiqmarketing.co.uk
Linking signals are hard
to change
71.
@chrisgreen87 www.strategiqmarketing.co.uk
Sister sites/brands
don't just go away over
night!
72.
@chrisgreen87 www.strategiqmarketing.co.uk
Re-structuring sites can
be a nightmare!
73.
@chrisgreen87 www.strategiqmarketing.co.uk
Do it right first time!
@chrisgreen87 www.strategiqmarketing.co.uk
@chrisgreen87 www.strategiqmarketing.co.uk
74.
@chrisgreen87 www.strategiqmarketing.co.uk
Thorough keyword research
76.
@chrisgreen87 www.strategiqmarketing.co.uk
Assign them to your site
map
77.
@chrisgreen87 www.strategiqmarketing.co.uk
(Build it in Excel or
Google Docs)
78.
@chrisgreen87 www.strategiqmarketing.co.uk
But remember:
Logical keyword mapping!
79.
@chrisgreen87 www.strategiqmarketing.co.uk
Now take a step back
80.
@chrisgreen87 www.strategiqmarketing.co.uk
Look for potential
overlaps
81.
@chrisgreen87 www.strategiqmarketing.co.uk
For Example:
Sub-categories with
little difference
82.
@chrisgreen87 www.strategiqmarketing.co.uk
This page?
@chrisgreen87 www.strategiqmarketing.co.uk
Workwear
Online
Shop by
Product
Shop by Sector
Construction Vests
Hi-Vis Hi-Vis
@chrisgreen87 www.strategiqmarketing.co.uk
83.
@chrisgreen87 www.strategiqmarketing.co.uk
Or maybe this page?
@chrisgreen87 www.strategiqmarketing.co.uk
Workwear
Online
Shop by
Product
Shop by Sector
Construction Vests
Hi-Vis Hi-Vis
@chrisgreen87 www.strategiqmarketing.co.uk
84.
@chrisgreen87 www.strategiqmarketing.co.uk
For Example:
B2B & B2C pages
targeting same terms
85.
@chrisgreen87 www.strategiqmarketing.co.uk
This page?
@chrisgreen87 www.strategiqmarketing.co.uk
Animal Control
Commercial
Animal Control
Domestic
Animal Control
Animal Removal Animal Removal
@chrisgreen87 www.strategiqmarketing.co.uk
86.
@chrisgreen87 www.strategiqmarketing.co.uk
Or this page?
@chrisgreen87 www.strategiqmarketing.co.uk
Animal Control
Commercial
Animal Control
Domestic
Animal Control
Animal Removal Animal Removal
@chrisgreen87 www.strategiqmarketing.co.uk
Animal Control
Commercial
Animal Control
Domestic
Animal Control
Animal Removal Animal Removal
87.
@chrisgreen87 www.strategiqmarketing.co.uk
How do you avoid
these?
88.
@chrisgreen87 www.strategiqmarketing.co.uk
Restructure
(Maybe there's a better
way of doing it)