1.
Darren Ratcliffe
Digitl
Getting a competitive
advantage on ebay
@webdarren
http://www.slideshare.net/DarrenRatcliffe2

2.
@wearedigitl
http://digitl.agency#BrightonSEO
Quick Introductions
A modern eCommerce Agency based in Manchester
- eCommerce Websites - Support for Multi Channel Retailers -
- Traditional Web Design - Digital Marketing -

3.
@wearedigitl
http://digitl.agency#BrightonSEO
Quick Introductions
[~]$ whoami?

4.
What are we going to cover?

5.
@wearedigitl
http://digitl.agency#BrightonSEO
Some initial starting points
• You know what ebay actually is (say now if you don’t)
• You’re familiar with Feedback and DSRs?
• Do you know how Best Match works?

6.
@wearedigitl
http://digitl.agency
There are a lot of
misconceptions about ebay!

7.
@wearedigitl
http://digitl.agency#BrightonSEO
Getting first things first
• Don’t JUST think about ebay, what is the wider picture?
• Manage your stock levels properly
• Integrate using smart software, don’t use My eBay

8.
@wearedigitl
http://digitl.agency
No matter what, your products won’t
sell if you don’t list them properly.

9.
@wearedigitl
http://digitl.agency#BrightonSEO
UPN / EAN and ebay

10.
@wearedigitl
http://digitl.agency#BrightonSEO
Getting your titles correct

11.
@wearedigitl
http://digitl.agency#BrightonSEO
Categories - a huge impact
Category: Other Women’s Shoes

12.
@wearedigitl
http://digitl.agency#BrightonSEO
Item & Variant Specifics

13.
@wearedigitl
http://digitl.agency#BrightonSEO
ebay Branded Storefronts
As of June 2017, ebay advise customers that they
should NOT be using branded storefronts.

14.
@wearedigitl
http://digitl.agency#BrightonSEO
Branded Listing Templates

15.
@wearedigitl
http://digitl.agency#BrightonSEO
Branded Listing Templates

16.
@wearedigitl
http://digitl.agency#BrightonSEO
Branded Listing Templates
Storefronts and Item Templates are changing LOTS
- keep on top of all the latest changes.

17.
@wearedigitl
http://digitl.agency#BrightonSEO
Photography - it’s vital

18.
@wearedigitl
http://digitl.agency#BrightonSEO
Going global - it’s easy!
• Enable the global shipping programme - instant growth
• Use this to research more opportunities overseas
• Start then to look at localisation for each country
• Remember, demand will differ due to local trends

19.
@wearedigitl
http://digitl.agency#BrightonSEO
Make sure you do your homework
There are lots of good tools out there for research -
we can’t live without these two:

20.
@wearedigitl
http://digitl.agency#BrightonSEO
A quick look at Tera Peak

21.
@wearedigitl
http://digitl.agency#BrightonSEO
A quick look at Tera Peak

22.
@wearedigitl
http://digitl.agency#BrightonSEO
A quick look at Tera Peak

23.
@wearedigitl
http://digitl.agency#BrightonSEO
A totally free option…

24.
@wearedigitl
http://digitl.agency#BrightonSEO
Promoted Listings

25.
@wearedigitl
http://digitl.agency#BrightonSEO
Promoted Listings

26.
@wearedigitl
http://digitl.agency
That’s me done.
Do you have any questions?
@webdarren // darren@digitl.agency