Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brighton SEO - Getting a competitive advantage on ebay


Published on

If you are thinking of selling on ebay, or already selling there - here is a guide on how to do it properly.

Published in: Retail
  • Login to see the comments

Brighton SEO - Getting a competitive advantage on ebay

  1. 1. Darren Ratcliffe Digitl Getting a competitive 
 advantage on ebay @webdarren
  2. 2. @wearedigitl Quick Introductions A modern eCommerce Agency based in Manchester - eCommerce Websites - Support for Multi Channel Retailers - 
 - Traditional Web Design - Digital Marketing -
  3. 3. @wearedigitl Quick Introductions [~]$ whoami?
  4. 4. What are we going to cover?
  5. 5. @wearedigitl Some initial starting points • You know what ebay actually is (say now if you don’t) • You’re familiar with Feedback and DSRs? • Do you know how Best Match works?
  6. 6. @wearedigitl There are a lot of misconceptions about ebay!
  7. 7. @wearedigitl Getting first things first • Don’t JUST think about ebay, what is the wider picture? • Manage your stock levels properly • Integrate using smart software, don’t use My eBay

  8. 8. @wearedigitl No matter what, your products won’t sell if you don’t list them properly.
  9. 9. @wearedigitl UPN / EAN and ebay
  10. 10. @wearedigitl Getting your titles correct
  11. 11. @wearedigitl Categories - a huge impact Category: Other Women’s Shoes
  12. 12. @wearedigitl Item & Variant Specifics
  13. 13. @wearedigitl ebay Branded Storefronts As of June 2017, ebay advise customers that they should NOT be using branded storefronts.
  14. 14. @wearedigitl Branded Listing Templates
  15. 15. @wearedigitl Branded Listing Templates
  16. 16. @wearedigitl Branded Listing Templates Storefronts and Item Templates are changing LOTS - keep on top of all the latest changes.
  17. 17. @wearedigitl Photography - it’s vital
  18. 18. @wearedigitl Going global - it’s easy! • Enable the global shipping programme - instant growth • Use this to research more opportunities overseas • Start then to look at localisation for each country • Remember, demand will differ due to local trends
  19. 19. @wearedigitl Make sure you do your homework There are lots of good tools out there for research - we can’t live without these two:
  20. 20. @wearedigitl A quick look at Tera Peak
  21. 21. @wearedigitl A quick look at Tera Peak
  22. 22. @wearedigitl A quick look at Tera Peak
  23. 23. @wearedigitl A totally free option…
  24. 24. @wearedigitl Promoted Listings
  25. 25. @wearedigitl Promoted Listings
  26. 26. @wearedigitl That’s me done. Do you have any questions?
 @webdarren //