8/10 of the top UK brands run successful affiliate programmes, the two missing – Shell and BP!
12,700 active affiliates
account teams work specifically on running client programs (that’s on the left) additionally we have a number of team members who support the accounts – on the right
for example folks who coordinate and execute events, finance people who help get the accounts funded properly, a pub dev team that handles ~20 new partnership opps each week, an analyst who works on reporting projects, and more
Driving sales for clients is complex, and not always just about traffic and sales – AOV / LTV / engagement
PR / SEO / Affiliate ownership
Affiliate = microinfluencers / longtail
Higher level of skill, better training. More cross functional backgrounds.
Affiliate Marketing - What's it All About?
BUSTING SOME AFFILIATE
AFFILIATE MARKETING IS DEAD
AFFILIATE MARKETING IS 25 YEARS OLD
1994 1996 2004 2006 2007 2010 2017
AFFILIATE MARKETING DRIVES £1.6BN IN AD SPEND
Affiliate marketing is well and
It’s not rocket science, but it is
complex and takes work and
Technology will help gain more
efficiencies and even more
Boston | New York | San Francisco | Chicago | London
Managing Director UK