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Using Search Intent in our Link Building Efforts
- 1. Using Search Intent in Your Link Building Efforts Chris Czermak | MacNaught Digital SLIDESHARE.NET/ChristopherCzermak @ChrisCzermak
- 2. @ChrisCzermak #BrightonSEO Insomnia Statistics Burnout Statistics Bioperine: What is it? Freelancing Statistics
- 3. @ChrisCzermak When we talk about search intent, we think of this… #BrightonSEO
- 5. But we can also use search intent in our link building efforts. @ChrisCzermak #BrightonSEO
- 6. “Informational” is a very broad segment @ChrisCzermak #BrightonSEO
- 7. @ChrisCzermak #BrightonSEO Simple answers to simple questions
- 8. @ChrisCzermak #BrightonSEO Information seekers who MAY end up on a buying journey
- 9. @ChrisCzermak #BrightonSEO Informational with a clear commercial intent
- 11. Natural links are still the backbone of the internet @ChrisCzermak #BrightonSEO
- 21. @ChrisCzermak #BrightonSEO They’re acquiring links naturally by people finding their content in search
- 22. But what types of queries include “source to cite” searchers?
- 24. Examples A few examples of each group
- 30. formulatehealth.com/blog/insomnia-statistics-uk-how-many-people-have-sleep-problems How many people have insomnia? Sleep Statistics UK Sleep Statistics UK 2021 Insomnia Statistics Sleep Deprivation Statistics UK
- 31. Definitions
- 36. contentmarketinginstitute.com/what-is-content-marketing/ Definition of Content Marketing What is Content Marketing? What is a Content Marketing Strategy? Content Marketing Definition
- 37. Fact Files
- 42. www.healthline.com/nutrition/vitamin-c-benefits Is taking extra Vitamin C beneficial? Health Benefits of Vitamin C Is Vitamin C good for the heart? Vitamin C for Immune System
- 47. www.formulatehealth.com/blog/bioperine-what-is-it-and-what-does-it-do Bioperine Black Pepper What is Bioperine? Bioperine Side Effects Bioperine Benefits
- 48. How To’s & Guides
- 53. www.caranddriver.com/features/a27169631/how-to-change-oil-in-car/ How to do an oil change How to change the oil in a car Oil change steps Oil change process Oil change for beginners
- 59. www.moneysavingexpert.com/tax-calculator/ PAYE Calculator How much tax will I pay? Income Tax Calculator Tax Calculator 2022 Take Home Pay Calculator UK
- 60. So how do we actually do that? @ChrisCzermak #BrightonSEO
- 61. Finding these Opportunities How to find the content groups that work for you
- 62. Varies sector to sector, so how do you find these opportunities in your own sector? @ChrisCzermak #BrightonSEO
- 63. @ChrisCzermak #BrightonSEO Mind Mapping works great for finding relevant content topics.
- 65. Find high authority sites & publications writing about those topics @ChrisCzermak #BrightonSEO
- 66. Take a look through their most linked to pages @ChrisCzermak #BrightonSEO
- 67. Look for pages with naturally acquired link profiles over time @ChrisCzermak #BrightonSEO
- 69. Aim for a list of 50 - 200 pages building links naturally @ChrisCzermak #BrightonSEO
- 70. Group them into content/keyword types @ChrisCzermak #BrightonSEO
- 71. Tips & Considerations Things to keep in mind
- 72. Am I the right source for this information? @ChrisCzermak #BrightonSEO
- 73. How is your content better? @ChrisCzermak #BrightonSEO
- 74. Passive link acquisition depends on “source to cite” intent searchers finding your content @ChrisCzermak #BrightonSEO
- 75. Establishing Visibility How to get the content ranking and generating links passively
- 76. Obviously, you want to get your content ranking @ChrisCzermak #BrightonSEO
- 77. Outreach for the first few links until the content is established @ChrisCzermak #BrightonSEO
- 78. In some cases, use for low cost queries @ChrisCzermak #BrightonSEO
- 79. Take advantage of long-tail variants @ChrisCzermak #BrightonSEO
- 80. Optimise for featured snippets @ChrisCzermak #BrightonSEO
- 81. Structure content for journalists, using a summary at the top of your articles @ChrisCzermak #BrightonSEO
- 83. Measuring & Refining Tracking, updating and re-optimising content
- 84. Use Search Console data to find other queries generating traffic and optimise further @ChrisCzermak #BrightonSEO
- 85. Monitor backlink growth @ChrisCzermak #BrightonSEO
- 86. Genuine scalable assets build links passively @ChrisCzermak #BrightonSEO
- 87. Focus on creating assets that rank for source to site queries @ChrisCzermak #BrightonSEO