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Uploaded byChris Czermak
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Using Search Intent in our Link Building Efforts

The document discusses leveraging search intent for link building strategies, emphasizing the importance of creating content that meets various informational needs while drawing passive links from high-authority sources. It outlines methods for identifying relevant content topics, optimizing for visibility, and acquiring links through targeted outreach and natural rankings. Additionally, it highlights the need for ongoing content refinement and monitoring to ensure effective link-building outcomes.

Marketing◦
Related topics:
Link Building Strategies•
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Using Search Intent in Your Link Building Efforts Chris Czermak | MacNaught Digital SLIDESHARE.NET/ChristopherCzermak @ChrisCzermak
@ChrisCzermak #BrightonSEO Insomnia Statistics Burnout Statistics Bioperine: What is it? Freelancing Statistics
@ChrisCzermak When we talk about search intent, we think of this… #BrightonSEO
@ChrisCzermak #BrightonSEO
But we can also use search intent in our link building efforts. @ChrisCzermak #BrightonSEO
“Informational” is a very broad segment @ChrisCzermak #BrightonSEO
@ChrisCzermak #BrightonSEO Simple answers to simple questions
@ChrisCzermak #BrightonSEO Information seekers who MAY end up on a buying journey
@ChrisCzermak #BrightonSEO Informational with a clear commercial intent
@ChrisCzermak #BrightonSEO
Natural links are still the backbone of the internet @ChrisCzermak #BrightonSEO
www.gov.uk/redundancy-your-rights
www.gov.uk/redundancy-your-rights
www.gov.uk/redundancy-your-rights
www.nhs.uk/conditions/diabetes/
www.nhs.uk/conditions/diabetes/
www.nhs.uk/conditions/diabetes/
www.cancerresearchuk.org/health-professional/cancer-statistics-for-the-uk
www.cancerresearchuk.org/health-professional/cancer-statistics-for-the-uk
www.cancerresearchuk.org/health-professional/cancer-statistics-for-the-uk
@ChrisCzermak #BrightonSEO They’re acquiring links naturally by people finding their content in search
But what types of queries include “source to cite” searchers?
@ChrisCzermak #BrightonSEO
Examples A few examples of each group
Statistics / Trends
formulatehealth.com/blog/insomnia-statistics-uk-how-many-people-have-sleep-problems
formulatehealth.com/blog/insomnia-statistics-uk-how-many-people-have-sleep-problems
formulatehealth.com/blog/insomnia-statistics-uk-how-many-people-have-sleep-problems
formulatehealth.com/blog/insomnia-statistics-uk-how-many-people-have-sleep-problems
formulatehealth.com/blog/insomnia-statistics-uk-how-many-people-have-sleep-problems How many people have insomnia? Sleep Statistics UK Sleep Statistics UK 2021 Insomnia Statistics Sleep Deprivation Statistics UK
Definitions
contentmarketinginstitute.com/what-is-content-marketing/
contentmarketinginstitute.com/what-is-content-marketing/
contentmarketinginstitute.com/what-is-content-marketing/
contentmarketinginstitute.com/what-is-content-marketing/
contentmarketinginstitute.com/what-is-content-marketing/ Definition of Content Marketing What is Content Marketing? What is a Content Marketing Strategy? Content Marketing Definition
Fact Files
www.healthline.com/nutrition/vitamin-c-benefits
www.healthline.com/nutrition/vitamin-c-benefits
www.healthline.com/nutrition/vitamin-c-benefits
www.healthline.com/nutrition/vitamin-c-benefits
www.healthline.com/nutrition/vitamin-c-benefits Is taking extra Vitamin C beneficial? Health Benefits of Vitamin C Is Vitamin C good for the heart? Vitamin C for Immune System
www.formulatehealth.com/blog/bioperine-what-is-it-and-what-does-it-do
www.formulatehealth.com/blog/bioperine-what-is-it-and-what-does-it-do
www.formulatehealth.com/blog/bioperine-what-is-it-and-what-does-it-do
www.formulatehealth.com/blog/bioperine-what-is-it-and-what-does-it-do
www.formulatehealth.com/blog/bioperine-what-is-it-and-what-does-it-do Bioperine Black Pepper What is Bioperine? Bioperine Side Effects Bioperine Benefits
How To’s & Guides
www.caranddriver.com/features/a27169631/how-to-change-oil-in-car/
www.caranddriver.com/features/a27169631/how-to-change-oil-in-car/
www.caranddriver.com/features/a27169631/how-to-change-oil-in-car/
www.caranddriver.com/features/a27169631/how-to-change-oil-in-car/
www.caranddriver.com/features/a27169631/how-to-change-oil-in-car/ How to do an oil change How to change the oil in a car Oil change steps Oil change process Oil change for beginners
Tools & Templates
www.moneysavingexpert.com/tax-calculator/
www.moneysavingexpert.com/tax-calculator/
www.moneysavingexpert.com/tax-calculator/
www.moneysavingexpert.com/tax-calculator/
www.moneysavingexpert.com/tax-calculator/ PAYE Calculator How much tax will I pay? Income Tax Calculator Tax Calculator 2022 Take Home Pay Calculator UK
So how do we actually do that? @ChrisCzermak #BrightonSEO
Finding these Opportunities How to find the content groups that work for you
Varies sector to sector, so how do you find these opportunities in your own sector? @ChrisCzermak #BrightonSEO
@ChrisCzermak #BrightonSEO Mind Mapping works great for finding relevant content topics.
@ChrisCzermak #BrightonSEO
Find high authority sites & publications writing about those topics @ChrisCzermak #BrightonSEO
Take a look through their most linked to pages @ChrisCzermak #BrightonSEO
Look for pages with naturally acquired link profiles over time @ChrisCzermak #BrightonSEO
@ChrisCzermak #BrightonSEO
Aim for a list of 50 - 200 pages building links naturally @ChrisCzermak #BrightonSEO
Group them into content/keyword types @ChrisCzermak #BrightonSEO
Tips & Considerations Things to keep in mind
Am I the right source for this information? @ChrisCzermak #BrightonSEO
How is your content better? @ChrisCzermak #BrightonSEO
Passive link acquisition depends on “source to cite” intent searchers finding your content @ChrisCzermak #BrightonSEO
Establishing Visibility How to get the content ranking and generating links passively
Obviously, you want to get your content ranking @ChrisCzermak #BrightonSEO
Outreach for the first few links until the content is established @ChrisCzermak #BrightonSEO
In some cases, use for low cost queries @ChrisCzermak #BrightonSEO
Take advantage of long-tail variants @ChrisCzermak #BrightonSEO
Optimise for featured snippets @ChrisCzermak #BrightonSEO
Structure content for journalists, using a summary at the top of your articles @ChrisCzermak #BrightonSEO
@ChrisCzermak #BrightonSEO
Measuring & Refining Tracking, updating and re-optimising content
Use Search Console data to find other queries generating traffic and optimise further @ChrisCzermak #BrightonSEO
Monitor backlink growth @ChrisCzermak #BrightonSEO
Genuine scalable assets build links passively @ChrisCzermak #BrightonSEO
Focus on creating assets that rank for source to site queries @ChrisCzermak #BrightonSEO
@ChrisCzermak #BrightonSEO