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SEO - Moving the dial #BrightonSEO - September 2016

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Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.

Published in: Marketing

SEO - Moving the dial #BrightonSEO - September 2016

  1. 1. MOVING THE DIAL Brighton SEO – Sept 2016
  2. 2. @BERIANREED #BRIGHTONSEO YOUR WEBSITE IS ONE IN A BILLION Source: https://hostingfacts.com/internet-facts-
  3. 3. @BERIANREED #BRIGHTONSEO YOUR CONTENT IS ONE IN 2.7 MILLION 2.7 million blog posts are published every day Source: https://hostingfacts.com/internet-facts-
  4. 4. @BERIANREED #BRIGHTONSEO YOU NEED TO BE FOUND 2.9 billion Google searches are made every day Source: https://hostingfacts.com/internet-facts-
  5. 5. @BERIANREED #BRIGHTONSEO SEO IS DEAD? $79.27 billion by 2020
  6. 6. @BERIANREED #BRIGHTONSEO 2016 There has never been a better time to be in the SEO industry
  7. 7. @BERIANREED #BRIGHTONSEO 3 REASONS WHY SEO IN 2016 KICKS ASS 1. Huge advances in SEO software 2. Legacy tactics no longer work 3. High quality content is winning
  8. 8. @BERIANREED #BRIGHTONSEO HOW TO MOVE THE DIAL IN 2016 • Content purge • Ultimate SEO tool set • Link building • Finding new keywords • eCommerce power tip • Position 0
  9. 9. CONTENT PURGE
  10. 10. @BERIANREED #BRIGHTONSEO A WINNING SEO STRATEGY FOR 2016 Our 2016 philosophy has been • Have as few ‘low-quality’ pages as possible • Use as few legacy SEO techniques as possible
  11. 11. @BERIANREED #BRIGHTONSEO BASICALLY You need to stop filling the internet with
  12. 12. @BERIANREED #BRIGHTONSEO A STORY ABOUT A CUSTOMER 11 days to crawls the site 100+ URL hops 1.6m URLs
  13. 13. @BERIANREED #BRIGHTONSEO Low quality content? I will find you, and I will kill you
  14. 14. @BERIANREED #BRIGHTONSEO THE CONTENT PURGE • Full crawl of website • Cross referenced SEO landing pages with GA organic t • Any pages with <5 visits over a 3 month period were d
  15. 15. @BERIANREED #BRIGHTONSEO THE CONTENT PURGE 90% of SEO pages were deleted
  16. 16. @BERIANREED #BRIGHTONSEO
  17. 17. @BERIANREED #BRIGHTONSEO BEFORE AND AFTER 1.6m pages over 100+ levels ~300k pages over 12 levels
  18. 18. @BERIANREED #BRIGHTONSEO RESULTS 1 year of SEO decline 1.3 millions pages deleted
  19. 19. @BERIANREED #BRIGHTONSEO RESULTS 4 months of incline
  20. 20. THE ULTIMATE SEO TOOLSET
  21. 21. @BERIANREED #BRIGHTONSEO 3 TOOLS TO SMASH SEO
  22. 22. @BERIANREED #BRIGHTONSEO DEEP CRAWL
  23. 23. @BERIANREED #BRIGHTONSEO SEO PROJECT MANAGEMENT
  24. 24. @BERIANREED #BRIGHTONSEO 30 days free SEO Monitor access, using code: M0v1ngth3d1al
  25. 25. @BERIANREED #BRIGHTONSEO GET BACK YOUR KEYWORD DATA 30 days free SEO Monitor access, using code: M0v1ngth3d1al
  26. 26. @BERIANREED #BRIGHTONSEO THE GOOD OLD DAYS 30 days free SEO Monitor access, using code: M0v1ngth3d1al Organic keywords Revenue and conversion data at a keyword level Build in revenue projections
  27. 27. @BERIANREED #BRIGHTONSEO SPLIT TESTING FOR SEO https://www.distilledodn.com/
  28. 28. LINK BUILDING
  29. 29. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO
  30. 30. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Hey Steve, sorry to bother you. We are working on improving your websites SEO via link building
  31. 31. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Hi. You mean links to my website help my SEO?
  32. 32. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO They sure do! Especially links from other well established sites.
  33. 33. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Wow. I didn’t know that. I’ll see what I can do.
  34. 34. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Great. I’ll just keep hiding here under the table.
  35. 35. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Hey. Would a link on the home page of the Guardian be good for SEO?
  36. 36. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Do bears shit in the woods?
  37. 37. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO I believe they do. Here is the CEO’s email address, just tell him what you need.
  38. 38. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Thanks a million Steve. Leave it with me.
  39. 39. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO *silently* I am a link building god!
  40. 40. @BERIANREED #BRIGHTONSEO LINK BUILDING BE LIKE *silently* I am a link building god!
  41. 41. ECOMMERCE CONTENT TIP
  42. 42. @BERIANREED #BRIGHTONSEO ECOMMERCE CONTENT TIP
  43. 43. @BERIANREED #BRIGHTONSEO SPOT THE TRENDS 2017 searches start in Jan 2016 Burton snowboards 2015 Burton snowboards 2016 Burton snowboards 2017
  44. 44. @BERIANREED #BRIGHTONSEO BUILD TOMORROWS PAGES TODAY Home Snowboards Burton 2015 2016 2017 Build next years pages ahead of competitors to pick up on early search trends and claim rankings
  45. 45. FINDING NEW KEYWORDS
  46. 46. @BERIANREED #BRIGHTONSEO WE ALL LOVE GOOGLE TRENDS
  47. 47. @BERIANREED #BRIGHTONSEO RELATED QUERIES = SEO OPPORTUNITY There are often SEO nuggets hidden in the related queries
  48. 48. @BERIANREED #BRIGHTONSEO KEYWORD EXPANDER http://pureoptimisation.co.uk/keyword-expander/
  49. 49. @BERIANREED #BRIGHTONSEO SEO KEYWORD EXPANDER TOOLSEO keyword goodness Search queries
  50. 50. SEO FEATURED SNIPPETS
  51. 51. @BERIANREED #BRIGHTONSEO WHEN DOES 3RD PLACE BEAT 1ST PLACE?
  52. 52. @BERIANREED #BRIGHTONSEO FEATURED SNIPPETS ARE HERE TO STAY • Now appear on ~10% of queries • 100% increase in the last 12 months Source: https://moz.com/blog/ranking-zero-seo-for-
  53. 53. @BERIANREED #BRIGHTONSEO YOU DON’T HAVE TO BE #1 TO GET THEM • Only ~1/3 of #1 rankings have featured snippets Source: https://moz.com/blog/ranking-zero-seo-for-
  54. 54. @BERIANREED #BRIGHTONSEO HOW TO GET FEATURED SNIPPETS • Choose your subject • Research your questions • Enrich your key content • Wait patiently
  55. 55. @BERIANREED #BRIGHTONSEO
  56. 56. THANK YOU

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