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#seo2017 in #CCDK17 by @aleyda from @orainti
SEO in 2017How to Win & Maximize Results
#seo2017 in #CCDK17 by @aleyda from @orainti
Hej Denmark!
#seo2017 in #CCDK17 by @aleyda from @orainti
#seo2017 in #CCDK17 by @aleyda from @orainti
I’m Aleyda Solis
#seo2017 in #CCDK17 by @aleyda from @orainti
#seo2017 in #CCDK17 by @aleyda from @orainti
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
SEO Consultant I Share
BITLY.COM/LIBROSEOALEYDA
#seo2017 in #CCDK17 by @aleyda from @orainti
I’m Aleyda Solis
I Publish
#seo2017 in #CCDK17 by @aleyda from @orainti
Blog Speak Featured
#seo2017 in #CCDK17 by @aleyda from @orainti
I’m Aleyda Solis
#seo2017 in #CCDK17 by @aleyda from @orainti
I help companies to connect with potential 

customers through search results
#seo2017 in #CCDK17 by @aleyda from @orainti
#seo2017 in #CCDK17 by @aleyda from @orainti
Not doing this ;)
#seo2017 in #CCDK17 by @aleyda from @orainti
#seo2017 in #CCDK17 by @aleyda from @orainti
Although SEO pillars continue to be fundamental
and the base of any SEO process…
WEB ARCHITECTURE MOBILE CONFIGURATION
RELEVANCE
POPULARITY
LINKS CITATIONS
DESCRIPTIVE, FRESH & QUERY TARGETED TEXT, IMAGE & VIDEO
STRUCTURED DATA
CRAWLABILITY & INDEXABILITY
#seo2017 in #CCDK17 by @aleyda from @orainti
In 2017 these are key areas to maximise 

your search visibility opportunity
Mobile First 

& AMP
Structured
Data & SERP
Features
Going Secure
- HTTPS
#seo2017 in #CCDK17 by @aleyda from @orainti
Make your SEO 

Mobile First
#seo2017 in #CCDK17 by @aleyda from @orainti
Most searches happen now 

via mobile devices
http://searchengineland.com/report-nearly-60-
percent-searches-now-mobile-devices-255025
#seo2017 in #CCDK17 by @aleyda from @orainti
Google will also start to work with 

a Mobile First Index soon too
https://webmasters.googleblog.com/
2016/11/mobile-first-indexing.html
http://searchengineland.com/google-begins-experimenting-
mobile-first-index-hopes-expand-upcoming-months-262527
#seo2017 in #CCDK17 by @aleyda from @orainti
Organic search ranking signals will come from 

your Mobile presence, instead of Desktop one
http://searchengineland.com/faq-
google-mobile-first-index-262751
#seo2017 in #CCDK17 by @aleyda from @orainti
At some point, Google will become Mobile only
http://searchengineland.com/faq-
google-mobile-first-index-262751
#seo2017 in #CCDK17 by @aleyda from @orainti
However, Websites are known to have 

issues with Mobile optimisation & conversion
http://www.monetate.com/blog/
ecommerce-benchmarks-q4-2016
#seo2017 in #CCDK17 by @aleyda from @orainti
Countries with the highest percentage of mobile-
friendly sites also see more mobile transactions
#seo2017 in #CCDK17 by @aleyda from @orainti
How your
mobile targeted
content is
ranking &
converting?
How mobile
users & search
crawlers see
your content?
How your
audience search
in mobile
devices?
It’s time to make your SEO process Mobile First
#seo2017 in #CCDK17 by @aleyda from @orainti
Check how your mobile visitors are
already searching for your content & offer
Google Search Console
#seo2017 in #CCDK17 by @aleyda from @orainti
Are mobile searches are different

from desktop ones?
#seo2017 in #CCDK17 by @aleyda from @orainti
Are you already effectively targeting 

them with your content?
#seo2017 in #CCDK17 by @aleyda from @orainti
Expand these searches taking into 

consideration conversational searches
http://searchengineland.com/google-reveals-20-
percent-queries-voice-queries-249917
#seo2017 in #CCDK17 by @aleyda from @orainti
Taking into consideration the different queries 

made through the customer journey
Inspiration
& Ideas Reviews &
Advice
Brand
Discovery Price &
characteristics
comparison
Where to buy
and availability
Offers,
coupons,
promos
#seo2017 in #CCDK17 by @aleyda from @orainti
From prices, offers, characteristics 

comparisons to reviews
Offers,
coupons,
promos
Brand
Discovery
Where to buy
and availability
Inspiration
& Ideas
Reviews &
Advice
Price &
characteristics
comparison
#seo2017 in #CCDK17 by @aleyda from @orainti
Identify and prioritise those searches
with highest mobile share
Google Keyword Planner
#seo2017 in #CCDK17 by @aleyda from @orainti
Take into consideration the intent, 

context & immediacy
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
#seo2017 in #CCDK17 by @aleyda from @orainti
These searches should be targeted 

with a Mobile Friendly site
Responsive Web Design Dynamic Publishing Independent Mobile Site
#seo2017 in #CCDK17 by @aleyda from @orainti
The 3 main alternatives have also 

optimisation best practices
Don’t block resources: images,
css, js
Include the Vary: User-Agent 

HTTP header
Identify & serve the relevant Web
version to each user agent
Implement Rel Alternate & Canonical tags
between mobile & desktop URLs



Implement 301 redirects between mobile
and desktop URLs to refer user agents to the
relevant alternative if necessary
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
Responsive Web Design Dynamic Publishing Independent Mobile Site
#seo2017 in #CCDK17 by @aleyda from @orainti
If you’re a publisher or blog, AMP would be 

the best option a a Mobile strategy
#seo2017 in #CCDK17 by @aleyda from @orainti
To deliver a faster Mobile Web experience
Mobile Responsive Non-AMP Mobile AMP
#seo2017 in #CCDK17 by @aleyda from @orainti
While increasing your Mobile search visibility
AMP article rich results

Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article
rich results are also rich results.
AMP non-rich results

A basic, non-graphical search result
pointing to the AMP page.
#seo2017 in #CCDK17 by @aleyda from @orainti
Check out my AMP presentation

for more tools, examples & scenarios
http://www.slideshare.net/aleydasolis/
setting-amp-for-success-at-digitalolympus
#seo2017 in #CCDK17 by @aleyda from @orainti
You can start by verifying if your site has a mobile
version using Chrome’s “Device Mode”
bit.ly/chromedevicemode
#seo2017 in #CCDK17 by @aleyda from @orainti
Check if there are errors identified in the 

Mobile Usability report of Google Search Console
#seo2017 in #CCDK17 by @aleyda from @orainti
As well as with Google’s Mobile Friendly Test
https://search.google.com/
search-console/mobile-friendly
#seo2017 in #CCDK17 by @aleyda from @orainti
You can do it at a massive scale using URL Profiler
#seo2017 in #CCDK17 by @aleyda from @orainti
To easily identify which are not yet 

Mobile friendly and why
#seo2017 in #CCDK17 by @aleyda from @orainti
Simulate the Googlebot for Smartphones 

& crawl your site enabling JS rendering
Screaming Frog
#seo2017 in #CCDK17 by @aleyda from @orainti
Verify that the mobile crawler access 

the same than your users
#seo2017 in #CCDK17 by @aleyda from @orainti
Identify if there are non-relevant redirects, 

canonicalisation or crawling issues
#seo2017 in #CCDK17 by @aleyda from @orainti
Your Mobile Web content 

should be also optimised
http://searchengineland.com/faq-
google-mobile-first-index-262751
#seo2017 in #CCDK17 by @aleyda from @orainti
Although for Mobile, 

it’s ok to hide content
=
#seo2017 in #CCDK17 by @aleyda from @orainti
https://webmasters.googleblog.com/2016/08/
helping-users-easily-access-content-on.html
It’s critical to facilitate its access 

avoiding pop-ups & interstitials
#seo2017 in #CCDK17 by @aleyda from @orainti
Don’t do this!
#seo2017 in #CCDK17 by @aleyda from @orainti
Show an App Banner instead
https://developer.android.com/
distribute/users/banners.html
#seo2017 in #CCDK17 by @aleyda from @orainti
Verify if your mobile content 

is effectively rendering
#seo2017 in #CCDK17 by @aleyda from @orainti
Validate how your optimised pages 

are going to be shown in Mobile SERPs
serpchecker
#seo2017 in #CCDK17 by @aleyda from @orainti
It’s fundamental that your content 

answers the identified mobile queries
Schedule
Address & Phone
Reservations
Photos & Reviews
Ratings
#seo2017 in #CCDK17 by @aleyda from @orainti
Identify which of your targeted mobile 

queries rank & convert better
SEOmonitor
#seo2017 in #CCDK17 by @aleyda from @orainti
If pages ranking in Mobile results are the relevant
ones, with the expected traffic & conversions
#seo2017 in #CCDK17 by @aleyda from @orainti
Assess the gap and opportunities between the
mobile & desktop ranked pages & queries
#seo2017 in #CCDK17 by @aleyda from @orainti
A mobile targeted SEO process will allow you 

to achieve this type of results
#seo2017 in #CCDK17 by @aleyda from @orainti
Maximise your
Visibility with 

SERP Features
#seo2017 in #CCDK17 by @aleyda from @orainti
Besides improving your rankings, SEO is now also
about maximising visibility via SERP Features
#seo2017 in #CCDK17 by @aleyda from @orainti
Verify which queries are giving you more
visibility already with images, videos & snippets
#seo2017 in #CCDK17 by @aleyda from @orainti
Identify which queries and functionalities are
already bringing more visibility to competitors
SEMrushAhrefs
#seo2017 in #CCDK17 by @aleyda from @orainti
Which are the specific queries that you should
target with each SERP feature
#seo2017 in #CCDK17 by @aleyda from @orainti
Start using structured data to specify the
meaning of the supported content
https://developers.google.com/search/
docs/guides/intro-structured-data
#seo2017 in #CCDK17 by @aleyda from @orainti
In addition of rich snippets, they can also give 

extra visibility on mobile results with Rich Cards
#seo2017 in #CCDK17 by @aleyda from @orainti
You can validate and visualise the result with
Google’s Structure Data Testing Tool
https://developers.google.com/search/
docs/guides/search-gallery
#seo2017 in #CCDK17 by @aleyda from @orainti
Tracking your SERP Features vs. your competition,
along rankings & traffic to prioritise
SEOmonitor
#seo2017 in #CCDK17 by @aleyda from @orainti
To expand your search results visibility 

& maximise your CTR
#seo2017 in #CCDK17 by @aleyda from @orainti
Become Secure with
HTTPS
#seo2017 in #CCDK17 by @aleyda from @orainti
https://letsencrypt.org/stats/
More than 50% of the loaded by
Firefox are using HTTPS
#seo2017 in #CCDK17 by @aleyda from @orainti
bit.ly/mozhttps
HTTPS is becoming the de-facto standard 

of the best ranked pages too
#seo2017 in #CCDK17 by @aleyda from @orainti
It’s about giving security and trust to
your users
#seo2017 in #CCDK17 by @aleyda from @orainti
The perfect opportunity to start migrating
towards HTTP/2 and improve your Web speed
bit.ly/http2seo
#seo2017 in #CCDK17 by @aleyda from @orainti
Besides giving an additional 

positive ranking signal
#seo2017 in #CCDK17 by @aleyda from @orainti
The goal is to migrate your rankings and traffic 

from your HTTP URLS to your HTTPS ones
#seo2017 in #CCDK17 by @aleyda from @orainti
Without traffic drops
#seo2017 in #CCDK17 by @aleyda from @orainti
Instead of this!
#seo2017 in #CCDK17 by @aleyda from @orainti bit.ly/httpsmigration
It’s key to follow certain steps & best practices 

for an effective HTTPS migration process
#seo2017 in #CCDK17 by @aleyda from @orainti
Making sure to consistently canonicalize
and refer to your HTTPS URLs
301 Redirects Canonicalization Internal Linking
XML Sitemaps
Inclusion
HTTPS
#seo2017 in #CCDK17 by @aleyda from @orainti
You can monitor the activity by creating profiles 

in Google Search Console for your HTTPS domains
#seo2017 in #CCDK17 by @aleyda from @orainti
It’s important to avoid mixing HTTPS migration
with other structural changes
#seo2017 in #CCDK17 by @aleyda from @orainti
If you use CDNs you should activate HTTPS also 

in the subdomains you have as zones
#seo2017 in #CCDK17 by @aleyda from @orainti
http://searchengineland.com/chromes-devtools-
seo-10-ways-use-seo-audits-266433
Be careful if you’re hotlinking, all resources
(images, css, js) should be moved to HTTPS
NO
#seo2017 in #CCDK17 by @aleyda from @orainti
If you use Wordpress, there are plugins that will
facilitate the implementation
https://es.wordpress.org/
plugins/really-simple-ssl/
#seo2017 in #CCDK17 by @aleyda from @orainti
Validate the SSL certificate status once
implemented to check for issues
https://www.whynopadlock.com/
#seo2017 in #CCDK17 by @aleyda from @orainti
Create a list of your top visibility & converting
pages to be prioritised in the validation
#seo2017 in #CCDK17 by @aleyda from @orainti
Crawl the migrated site emulating both the 

mobile as well as desktop Googlebots
#seo2017 in #CCDK17 by @aleyda from @orainti
Verify if there are URLs in HTTP that are 

still linked and their status code
#seo2017 in #CCDK17 by @aleyda from @orainti
If the 301 redirects, canonical tags & links have 

been effectively implemented & updated
NO
#seo2017 in #CCDK17 by @aleyda from @orainti
… that they are redirecting to the relevant
and indexable HTTPS URLs in each case
NO
#seo2017 in #CCDK17 by @aleyda from @orainti
Check out my HTTPS presentation

for more tools, examples & scenarios
bit.ly/dosdontshttps
#seo2017 in #CCDK17 by @aleyda from @orainti
If you follow the steps & validate the configuration
accordingly this should be the result
#seo2017 in #CCDK17 by @aleyda from @orainti
By making the most out of all of these 

key SEO opportunities…
Structured
Data & SERP
Features
Going Secure
- HTTPS
Mobile First 

& AMP
#seo2017 in #CCDK17 by @aleyda from @orainti
You’ll be able to maximise not only your organic
search visibility, but traffic and conversions!
#seo2017 in #CCDK17 by @aleyda from @orainti
Tak!
#seo2017 in #CCDK17 by @aleyda from @orainti

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  • 1. #seo2017 in #CCDK17 by @aleyda from @orainti SEO in 2017How to Win & Maximize Results
  • 2. #seo2017 in #CCDK17 by @aleyda from @orainti Hej Denmark! #seo2017 in #CCDK17 by @aleyda from @orainti
  • 3. #seo2017 in #CCDK17 by @aleyda from @orainti I’m Aleyda Solis #seo2017 in #CCDK17 by @aleyda from @orainti
  • 4. #seo2017 in #CCDK17 by @aleyda from @orainti ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ SEO Consultant I Share BITLY.COM/LIBROSEOALEYDA #seo2017 in #CCDK17 by @aleyda from @orainti I’m Aleyda Solis I Publish
  • 5. #seo2017 in #CCDK17 by @aleyda from @orainti Blog Speak Featured #seo2017 in #CCDK17 by @aleyda from @orainti I’m Aleyda Solis
  • 6. #seo2017 in #CCDK17 by @aleyda from @orainti I help companies to connect with potential 
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  • 7. #seo2017 in #CCDK17 by @aleyda from @orainti Not doing this ;) #seo2017 in #CCDK17 by @aleyda from @orainti
  • 8. #seo2017 in #CCDK17 by @aleyda from @orainti Although SEO pillars continue to be fundamental and the base of any SEO process… WEB ARCHITECTURE MOBILE CONFIGURATION RELEVANCE POPULARITY LINKS CITATIONS DESCRIPTIVE, FRESH & QUERY TARGETED TEXT, IMAGE & VIDEO STRUCTURED DATA CRAWLABILITY & INDEXABILITY
  • 9. #seo2017 in #CCDK17 by @aleyda from @orainti In 2017 these are key areas to maximise 
 your search visibility opportunity Mobile First 
 & AMP Structured Data & SERP Features Going Secure - HTTPS
  • 10. #seo2017 in #CCDK17 by @aleyda from @orainti Make your SEO 
 Mobile First
  • 11. #seo2017 in #CCDK17 by @aleyda from @orainti Most searches happen now 
 via mobile devices http://searchengineland.com/report-nearly-60- percent-searches-now-mobile-devices-255025
  • 12. #seo2017 in #CCDK17 by @aleyda from @orainti Google will also start to work with 
 a Mobile First Index soon too https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html http://searchengineland.com/google-begins-experimenting- mobile-first-index-hopes-expand-upcoming-months-262527
  • 13. #seo2017 in #CCDK17 by @aleyda from @orainti Organic search ranking signals will come from 
 your Mobile presence, instead of Desktop one http://searchengineland.com/faq- google-mobile-first-index-262751
  • 14. #seo2017 in #CCDK17 by @aleyda from @orainti At some point, Google will become Mobile only http://searchengineland.com/faq- google-mobile-first-index-262751
  • 15. #seo2017 in #CCDK17 by @aleyda from @orainti However, Websites are known to have 
 issues with Mobile optimisation & conversion http://www.monetate.com/blog/ ecommerce-benchmarks-q4-2016
  • 16. #seo2017 in #CCDK17 by @aleyda from @orainti Countries with the highest percentage of mobile- friendly sites also see more mobile transactions
  • 17. #seo2017 in #CCDK17 by @aleyda from @orainti How your mobile targeted content is ranking & converting? How mobile users & search crawlers see your content? How your audience search in mobile devices? It’s time to make your SEO process Mobile First
  • 18. #seo2017 in #CCDK17 by @aleyda from @orainti Check how your mobile visitors are already searching for your content & offer Google Search Console
  • 19. #seo2017 in #CCDK17 by @aleyda from @orainti Are mobile searches are different
 from desktop ones?
  • 20. #seo2017 in #CCDK17 by @aleyda from @orainti Are you already effectively targeting 
 them with your content?
  • 21. #seo2017 in #CCDK17 by @aleyda from @orainti Expand these searches taking into 
 consideration conversational searches http://searchengineland.com/google-reveals-20- percent-queries-voice-queries-249917
  • 22. #seo2017 in #CCDK17 by @aleyda from @orainti Taking into consideration the different queries 
 made through the customer journey Inspiration & Ideas Reviews & Advice Brand Discovery Price & characteristics comparison Where to buy and availability Offers, coupons, promos
  • 23. #seo2017 in #CCDK17 by @aleyda from @orainti From prices, offers, characteristics 
 comparisons to reviews Offers, coupons, promos Brand Discovery Where to buy and availability Inspiration & Ideas Reviews & Advice Price & characteristics comparison
  • 24. #seo2017 in #CCDK17 by @aleyda from @orainti Identify and prioritise those searches with highest mobile share Google Keyword Planner
  • 25. #seo2017 in #CCDK17 by @aleyda from @orainti Take into consideration the intent, 
 context & immediacy http://www.aleydasolis.com/en/search-engine- optimization/optimizing-mobile-queries-near-you/
  • 26. #seo2017 in #CCDK17 by @aleyda from @orainti These searches should be targeted 
 with a Mobile Friendly site Responsive Web Design Dynamic Publishing Independent Mobile Site
  • 27. #seo2017 in #CCDK17 by @aleyda from @orainti The 3 main alternatives have also 
 optimisation best practices Don’t block resources: images, css, js Include the Vary: User-Agent 
 HTTP header Identify & serve the relevant Web version to each user agent Implement Rel Alternate & Canonical tags between mobile & desktop URLs
 
 Implement 301 redirects between mobile and desktop URLs to refer user agents to the relevant alternative if necessary https://developers.google.com/ webmasters/mobile-sites/mobile-seo/ Responsive Web Design Dynamic Publishing Independent Mobile Site
  • 28. #seo2017 in #CCDK17 by @aleyda from @orainti If you’re a publisher or blog, AMP would be 
 the best option a a Mobile strategy
  • 29. #seo2017 in #CCDK17 by @aleyda from @orainti To deliver a faster Mobile Web experience Mobile Responsive Non-AMP Mobile AMP
  • 30. #seo2017 in #CCDK17 by @aleyda from @orainti While increasing your Mobile search visibility AMP article rich results
 Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results
 A basic, non-graphical search result pointing to the AMP page.
  • 31. #seo2017 in #CCDK17 by @aleyda from @orainti Check out my AMP presentation
 for more tools, examples & scenarios http://www.slideshare.net/aleydasolis/ setting-amp-for-success-at-digitalolympus
  • 32. #seo2017 in #CCDK17 by @aleyda from @orainti You can start by verifying if your site has a mobile version using Chrome’s “Device Mode” bit.ly/chromedevicemode
  • 33. #seo2017 in #CCDK17 by @aleyda from @orainti Check if there are errors identified in the 
 Mobile Usability report of Google Search Console
  • 34. #seo2017 in #CCDK17 by @aleyda from @orainti As well as with Google’s Mobile Friendly Test https://search.google.com/ search-console/mobile-friendly
  • 35. #seo2017 in #CCDK17 by @aleyda from @orainti You can do it at a massive scale using URL Profiler
  • 36. #seo2017 in #CCDK17 by @aleyda from @orainti To easily identify which are not yet 
 Mobile friendly and why
  • 37. #seo2017 in #CCDK17 by @aleyda from @orainti Simulate the Googlebot for Smartphones 
 & crawl your site enabling JS rendering Screaming Frog
  • 38. #seo2017 in #CCDK17 by @aleyda from @orainti Verify that the mobile crawler access 
 the same than your users
  • 39. #seo2017 in #CCDK17 by @aleyda from @orainti Identify if there are non-relevant redirects, 
 canonicalisation or crawling issues
  • 40. #seo2017 in #CCDK17 by @aleyda from @orainti Your Mobile Web content 
 should be also optimised http://searchengineland.com/faq- google-mobile-first-index-262751
  • 41. #seo2017 in #CCDK17 by @aleyda from @orainti Although for Mobile, 
 it’s ok to hide content =
  • 42. #seo2017 in #CCDK17 by @aleyda from @orainti https://webmasters.googleblog.com/2016/08/ helping-users-easily-access-content-on.html It’s critical to facilitate its access 
 avoiding pop-ups & interstitials
  • 43. #seo2017 in #CCDK17 by @aleyda from @orainti Don’t do this!
  • 44. #seo2017 in #CCDK17 by @aleyda from @orainti Show an App Banner instead https://developer.android.com/ distribute/users/banners.html
  • 45. #seo2017 in #CCDK17 by @aleyda from @orainti Verify if your mobile content 
 is effectively rendering
  • 46. #seo2017 in #CCDK17 by @aleyda from @orainti Validate how your optimised pages 
 are going to be shown in Mobile SERPs serpchecker
  • 47. #seo2017 in #CCDK17 by @aleyda from @orainti It’s fundamental that your content 
 answers the identified mobile queries Schedule Address & Phone Reservations Photos & Reviews Ratings
  • 48. #seo2017 in #CCDK17 by @aleyda from @orainti Identify which of your targeted mobile 
 queries rank & convert better SEOmonitor
  • 49. #seo2017 in #CCDK17 by @aleyda from @orainti If pages ranking in Mobile results are the relevant ones, with the expected traffic & conversions
  • 50. #seo2017 in #CCDK17 by @aleyda from @orainti Assess the gap and opportunities between the mobile & desktop ranked pages & queries
  • 51. #seo2017 in #CCDK17 by @aleyda from @orainti A mobile targeted SEO process will allow you 
 to achieve this type of results
  • 52. #seo2017 in #CCDK17 by @aleyda from @orainti Maximise your Visibility with 
 SERP Features
  • 53. #seo2017 in #CCDK17 by @aleyda from @orainti Besides improving your rankings, SEO is now also about maximising visibility via SERP Features
  • 54. #seo2017 in #CCDK17 by @aleyda from @orainti Verify which queries are giving you more visibility already with images, videos & snippets
  • 55. #seo2017 in #CCDK17 by @aleyda from @orainti Identify which queries and functionalities are already bringing more visibility to competitors SEMrushAhrefs
  • 56. #seo2017 in #CCDK17 by @aleyda from @orainti Which are the specific queries that you should target with each SERP feature
  • 57. #seo2017 in #CCDK17 by @aleyda from @orainti Start using structured data to specify the meaning of the supported content https://developers.google.com/search/ docs/guides/intro-structured-data
  • 58. #seo2017 in #CCDK17 by @aleyda from @orainti In addition of rich snippets, they can also give 
 extra visibility on mobile results with Rich Cards
  • 59. #seo2017 in #CCDK17 by @aleyda from @orainti You can validate and visualise the result with Google’s Structure Data Testing Tool https://developers.google.com/search/ docs/guides/search-gallery
  • 60. #seo2017 in #CCDK17 by @aleyda from @orainti Tracking your SERP Features vs. your competition, along rankings & traffic to prioritise SEOmonitor
  • 61. #seo2017 in #CCDK17 by @aleyda from @orainti To expand your search results visibility 
 & maximise your CTR
  • 62. #seo2017 in #CCDK17 by @aleyda from @orainti Become Secure with HTTPS
  • 63. #seo2017 in #CCDK17 by @aleyda from @orainti https://letsencrypt.org/stats/ More than 50% of the loaded by Firefox are using HTTPS
  • 64. #seo2017 in #CCDK17 by @aleyda from @orainti bit.ly/mozhttps HTTPS is becoming the de-facto standard 
 of the best ranked pages too
  • 65. #seo2017 in #CCDK17 by @aleyda from @orainti It’s about giving security and trust to your users
  • 66. #seo2017 in #CCDK17 by @aleyda from @orainti The perfect opportunity to start migrating towards HTTP/2 and improve your Web speed bit.ly/http2seo
  • 67. #seo2017 in #CCDK17 by @aleyda from @orainti Besides giving an additional 
 positive ranking signal
  • 68. #seo2017 in #CCDK17 by @aleyda from @orainti The goal is to migrate your rankings and traffic 
 from your HTTP URLS to your HTTPS ones
  • 69. #seo2017 in #CCDK17 by @aleyda from @orainti Without traffic drops
  • 70. #seo2017 in #CCDK17 by @aleyda from @orainti Instead of this!
  • 71. #seo2017 in #CCDK17 by @aleyda from @orainti bit.ly/httpsmigration It’s key to follow certain steps & best practices 
 for an effective HTTPS migration process
  • 72. #seo2017 in #CCDK17 by @aleyda from @orainti Making sure to consistently canonicalize and refer to your HTTPS URLs 301 Redirects Canonicalization Internal Linking XML Sitemaps Inclusion HTTPS
  • 73. #seo2017 in #CCDK17 by @aleyda from @orainti You can monitor the activity by creating profiles 
 in Google Search Console for your HTTPS domains
  • 74. #seo2017 in #CCDK17 by @aleyda from @orainti It’s important to avoid mixing HTTPS migration with other structural changes
  • 75. #seo2017 in #CCDK17 by @aleyda from @orainti If you use CDNs you should activate HTTPS also 
 in the subdomains you have as zones
  • 76. #seo2017 in #CCDK17 by @aleyda from @orainti http://searchengineland.com/chromes-devtools- seo-10-ways-use-seo-audits-266433 Be careful if you’re hotlinking, all resources (images, css, js) should be moved to HTTPS NO
  • 77. #seo2017 in #CCDK17 by @aleyda from @orainti If you use Wordpress, there are plugins that will facilitate the implementation https://es.wordpress.org/ plugins/really-simple-ssl/
  • 78. #seo2017 in #CCDK17 by @aleyda from @orainti Validate the SSL certificate status once implemented to check for issues https://www.whynopadlock.com/
  • 79. #seo2017 in #CCDK17 by @aleyda from @orainti Create a list of your top visibility & converting pages to be prioritised in the validation
  • 80. #seo2017 in #CCDK17 by @aleyda from @orainti Crawl the migrated site emulating both the 
 mobile as well as desktop Googlebots
  • 81. #seo2017 in #CCDK17 by @aleyda from @orainti Verify if there are URLs in HTTP that are 
 still linked and their status code
  • 82. #seo2017 in #CCDK17 by @aleyda from @orainti If the 301 redirects, canonical tags & links have 
 been effectively implemented & updated NO
  • 83. #seo2017 in #CCDK17 by @aleyda from @orainti … that they are redirecting to the relevant and indexable HTTPS URLs in each case NO
  • 84. #seo2017 in #CCDK17 by @aleyda from @orainti Check out my HTTPS presentation
 for more tools, examples & scenarios bit.ly/dosdontshttps
  • 85. #seo2017 in #CCDK17 by @aleyda from @orainti If you follow the steps & validate the configuration accordingly this should be the result
  • 86. #seo2017 in #CCDK17 by @aleyda from @orainti By making the most out of all of these 
 key SEO opportunities… Structured Data & SERP Features Going Secure - HTTPS Mobile First 
 & AMP
  • 87. #seo2017 in #CCDK17 by @aleyda from @orainti You’ll be able to maximise not only your organic search visibility, but traffic and conversions!
  • 88. #seo2017 in #CCDK17 by @aleyda from @orainti Tak! #seo2017 in #CCDK17 by @aleyda from @orainti