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SEO for Bloggers - WordCamp Seattle 2012

  1. 1. SEO for Bloggers WordCamp Seattle 2012 Justin Briggs @JustinRBriggs https://bit.ly/wcseaSEO @JustinRBriggs
  2. 2. Who is this guy? @JustinRBriggs
  3. 3. Justin Briggs I run inbound marketing team at @JustinRBriggs
  4. 4. What is SEO? @JustinRBriggs
  5. 5. The art & science of increasing the visibility of your content in search engines. @JustinRBriggs
  6. 6. @JustinRBriggs Source: SEOmoz.org
  7. 7. 14 Tactics to Increase Organic Search Traffic & the Tools to Get You There @JustinRBriggs
  8. 8. #1 Use WordPress @JustinRBriggs
  9. 9. #1 Use WordPress DONE @JustinRBriggs
  10. 10. @JustinRBriggs
  11. 11. "a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of SEO and is the first big step anyone can take towards creating a popular online business” -Matt Cutts, Google @JustinRBriggs http://www.mattcutts.com/blog/seo-for-bloggers/
  12. 12. Last year at WordCamp: http://bit.ly/wordcamp2011 Technical SEO, plugins, themes @JustinRBriggs
  13. 13. And we’re on our way @JustinRBriggs
  14. 14. #2 Research keywords. @JustinRBriggs
  15. 15. Keyword research helps you tap into existing demand @JustinRBriggs
  16. 16. @JustinRBriggs http://bigfi.sh/WCS-keywordtool
  17. 17. @JustinRBriggs http://soovle.com/
  18. 18. @JustinRBriggs http://ubersuggest.org/
  19. 19. http://www.seomoz.org/blog/ @JustinRBriggs perfecting-keyword-targeting-on-page-optimization
  20. 20. Keep it simple: Put a keyword in title & in content @JustinRBriggs
  21. 21. #3 Write Great Content @JustinRBriggs
  22. 22. “SEO” content & great content are the same thing @JustinRBriggs
  23. 23. #4 Visual Content & Infographics @JustinRBriggs
  24. 24. People love pretty stuff @JustinRBriggs
  25. 25. @JustinRBriggs http://aytm.com/
  26. 26. @JustinRBriggs http://www.slideshare.net/97thfloor/going-viral-on-pinterest
  27. 27. #5 Make “Deep” Content Simple @JustinRBriggs
  28. 28. Simple content is easier to digest and share @JustinRBriggs
  29. 29. Simple content makes people feel smart @JustinRBriggs
  30. 30. @JustinRBriggs http://www.zanran.com/q/
  31. 31. @JustinRBriggs http://www.slideshare.net/RossHudgens/link-building-by-imitation
  32. 32. #6 Discover & Manage Relationships @JustinRBriggs
  33. 33. People give links, websites don’t give links @JustinRBriggs
  34. 34. @JustinRBriggs http://followerwonk.com/
  35. 35. @JustinRBriggs http://topsy.com/experts
  36. 36. @JustinRBriggs http://www.buzzstream.com/
  37. 37. @JustinRBriggs http://raventools.com/internet-marketing-tools/crm/
  38. 38. #7 Stalk Prospects @JustinRBriggs
  39. 39. @JustinRBriggs http://knowem.com/
  40. 40. #8 Research Link Opportunities @JustinRBriggs
  41. 41. @JustinRBriggs http://www.opensiteexplorer.org/
  42. 42. #9 Write Guest Posts @JustinRBriggs
  43. 43. @JustinRBriggs http://myblogguest.com/
  44. 44. @JustinRBriggs http://www.blogdash.com/
  45. 45. [keyword] "guest blogger" [keyword] "become a contributor" [keyword] intitle:“write for us” [keyword] intitle:“contribute to” [keyword] intitle:“submit” + inurl:blog @JustinRBriggs
  46. 46. @JustinRBriggs http://alltop.com/
  47. 47. #10 Passively Build Links @JustinRBriggs
  48. 48. @JustinRBriggs http://www.zemanta.com/
  49. 49. #11 Create Niche Toplist @JustinRBriggs
  50. 50. @JustinRBriggs http://adage.com/power150/
  51. 51. #12 Attend, Sponsor & Host Events @JustinRBriggs
  52. 52. @JustinRBriggs http://lanyrd.com/
  53. 53. This room is full of bloggers…. @JustinRBriggs
  54. 54. #13 Offer Exclusive Content & Interviews @JustinRBriggs
  55. 55. Got me a few of my best links: IGN Wired.com Washington Post Stanford Mashable @JustinRBriggs
  56. 56. #14 Scale Your Outreach @JustinRBriggs
  57. 57. @JustinRBriggs http://rapportive.com/
  58. 58. @JustinRBriggs http://www.boomeranggmail.com/
  59. 59. @JustinRBriggs http://www.toutapp.com/
  60. 60. Thanks! Q&A Find me on Twitter: @ JustinRBriggs @JustinRBriggs

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