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SEO for Bloggers WordCamp Seattle 2012 Justin Briggs @JustinRBriggs https://bit.ly/wcseaSEO@JustinRBriggs

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Who is this guy?@JustinRBriggs

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Justin Briggs I run inbound marketing team at@JustinRBriggs

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What is SEO?@JustinRBriggs

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The art & science of increasing the visibility of your content in search engines.@JustinRBriggs

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@JustinRBriggs Source: SEOmoz.org

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14 Tactics to Increase Organic Search Traffic & the Tools to Get You There@JustinRBriggs

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#1 Use WordPress@JustinRBriggs

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#1 Use WordPress DONE@JustinRBriggs

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@JustinRBriggs

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"a fantastic piece of software, it makes your siteeasily crawlable by search engines, solves some 80-90% of SEO and is the first big step anyone can take towards creating a popular online business” -Matt Cutts, Google@JustinRBriggs http://www.mattcutts.com/blog/seo-for-bloggers/

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Last year at WordCamp: http://bit.ly/wordcamp2011 Technical SEO, plugins, themes@JustinRBriggs

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And we’re on our way@JustinRBriggs

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#2 Research keywords.@JustinRBriggs

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Keyword research helps you tap into existing demand@JustinRBriggs

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@JustinRBriggs http://bigfi.sh/WCS-keywordtool

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@JustinRBriggs http://soovle.com/

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@JustinRBriggs http://ubersuggest.org/

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http://www.seomoz.org/blog/@JustinRBriggs perfecting-keyword-targeting-on-page-optimization

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Keep it simple: Put a keyword in title & in content@JustinRBriggs

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#3 Write Great Content@JustinRBriggs

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“SEO” content & great content are the same thing@JustinRBriggs

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#4 Visual Content & Infographics@JustinRBriggs

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People love pretty stuff@JustinRBriggs

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@JustinRBriggs http://aytm.com/

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@JustinRBriggs http://www.slideshare.net/97thfloor/going-viral-on-pinterest

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#5 Make “Deep” Content Simple@JustinRBriggs

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Simple content is easier to digest and share@JustinRBriggs

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Simple content makes people feel smart@JustinRBriggs

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@JustinRBriggs http://www.zanran.com/q/

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@JustinRBriggs http://www.slideshare.net/RossHudgens/link-building-by-imitation

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#6 Discover & Manage Relationships@JustinRBriggs

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People give links, websites don’t give links@JustinRBriggs

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@JustinRBriggs http://followerwonk.com/

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@JustinRBriggs http://topsy.com/experts

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@JustinRBriggs http://www.buzzstream.com/

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@JustinRBriggs http://raventools.com/internet-marketing-tools/crm/

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#7 Stalk Prospects@JustinRBriggs

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@JustinRBriggs http://knowem.com/

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#8 Research Link Opportunities@JustinRBriggs

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@JustinRBriggs http://www.opensiteexplorer.org/

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#9 Write Guest Posts@JustinRBriggs

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@JustinRBriggs http://myblogguest.com/

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@JustinRBriggs http://www.blogdash.com/

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[keyword] "guest blogger" [keyword] "become a contributor" [keyword] intitle:“write for us” [keyword] intitle:“contribute to” [keyword] intitle:“submit” + inurl:blog@JustinRBriggs

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@JustinRBriggs http://alltop.com/

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#10 Passively Build Links@JustinRBriggs

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@JustinRBriggs http://www.zemanta.com/

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#11 Create Niche Toplist@JustinRBriggs

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@JustinRBriggs http://adage.com/power150/

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#12 Attend, Sponsor & HostEvents@JustinRBriggs

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@JustinRBriggs http://lanyrd.com/

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This room is full of bloggers….@JustinRBriggs

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#13 Offer Exclusive Content & Interviews@JustinRBriggs

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Got me a few of my best links: IGN Wired.com Washington Post Stanford Mashable@JustinRBriggs

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#14 Scale Your Outreach@JustinRBriggs

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@JustinRBriggs http://rapportive.com/

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@JustinRBriggs http://www.boomeranggmail.com/

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@JustinRBriggs http://www.toutapp.com/

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Thanks! Q&A Find me on Twitter: @ JustinRBriggs@JustinRBriggs