Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEO for Bloggers - WordCamp Seattle 2012

9,680 views

Published on

SEO for Bloggers - WordCamp Seattle 2012

Published in: Business, Technology, Design

SEO for Bloggers - WordCamp Seattle 2012

  1. 1. SEO for Bloggers WordCamp Seattle 2012 Justin Briggs @JustinRBriggs https://bit.ly/wcseaSEO@JustinRBriggs
  2. 2. Who is this guy?@JustinRBriggs
  3. 3. Justin Briggs I run inbound marketing team at@JustinRBriggs
  4. 4. What is SEO?@JustinRBriggs
  5. 5. The art & science of increasing the visibility of your content in search engines.@JustinRBriggs
  6. 6. @JustinRBriggs Source: SEOmoz.org
  7. 7. 14 Tactics to Increase Organic Search Traffic & the Tools to Get You There@JustinRBriggs
  8. 8. #1 Use WordPress@JustinRBriggs
  9. 9. #1 Use WordPress DONE@JustinRBriggs
  10. 10. @JustinRBriggs
  11. 11. "a fantastic piece of software, it makes your siteeasily crawlable by search engines, solves some 80-90% of SEO and is the first big step anyone can take towards creating a popular online business” -Matt Cutts, Google@JustinRBriggs http://www.mattcutts.com/blog/seo-for-bloggers/
  12. 12. Last year at WordCamp: http://bit.ly/wordcamp2011 Technical SEO, plugins, themes@JustinRBriggs
  13. 13. And we’re on our way@JustinRBriggs
  14. 14. #2 Research keywords.@JustinRBriggs
  15. 15. Keyword research helps you tap into existing demand@JustinRBriggs
  16. 16. @JustinRBriggs http://bigfi.sh/WCS-keywordtool
  17. 17. @JustinRBriggs http://soovle.com/
  18. 18. @JustinRBriggs http://ubersuggest.org/
  19. 19. http://www.seomoz.org/blog/@JustinRBriggs perfecting-keyword-targeting-on-page-optimization
  20. 20. Keep it simple: Put a keyword in title & in content@JustinRBriggs
  21. 21. #3 Write Great Content@JustinRBriggs
  22. 22. “SEO” content & great content are the same thing@JustinRBriggs
  23. 23. #4 Visual Content & Infographics@JustinRBriggs
  24. 24. People love pretty stuff@JustinRBriggs
  25. 25. @JustinRBriggs http://aytm.com/
  26. 26. @JustinRBriggs http://www.slideshare.net/97thfloor/going-viral-on-pinterest
  27. 27. #5 Make “Deep” Content Simple@JustinRBriggs
  28. 28. Simple content is easier to digest and share@JustinRBriggs
  29. 29. Simple content makes people feel smart@JustinRBriggs
  30. 30. @JustinRBriggs http://www.zanran.com/q/
  31. 31. @JustinRBriggs http://www.slideshare.net/RossHudgens/link-building-by-imitation
  32. 32. #6 Discover & Manage Relationships@JustinRBriggs
  33. 33. People give links, websites don’t give links@JustinRBriggs
  34. 34. @JustinRBriggs http://followerwonk.com/
  35. 35. @JustinRBriggs http://topsy.com/experts
  36. 36. @JustinRBriggs http://www.buzzstream.com/
  37. 37. @JustinRBriggs http://raventools.com/internet-marketing-tools/crm/
  38. 38. #7 Stalk Prospects@JustinRBriggs
  39. 39. @JustinRBriggs http://knowem.com/
  40. 40. #8 Research Link Opportunities@JustinRBriggs
  41. 41. @JustinRBriggs http://www.opensiteexplorer.org/
  42. 42. #9 Write Guest Posts@JustinRBriggs
  43. 43. @JustinRBriggs http://myblogguest.com/
  44. 44. @JustinRBriggs http://www.blogdash.com/
  45. 45. [keyword] "guest blogger" [keyword] "become a contributor" [keyword] intitle:“write for us” [keyword] intitle:“contribute to” [keyword] intitle:“submit” + inurl:blog@JustinRBriggs
  46. 46. @JustinRBriggs http://alltop.com/
  47. 47. #10 Passively Build Links@JustinRBriggs
  48. 48. @JustinRBriggs http://www.zemanta.com/
  49. 49. #11 Create Niche Toplist@JustinRBriggs
  50. 50. @JustinRBriggs http://adage.com/power150/
  51. 51. #12 Attend, Sponsor & HostEvents@JustinRBriggs
  52. 52. @JustinRBriggs http://lanyrd.com/
  53. 53. This room is full of bloggers….@JustinRBriggs
  54. 54. #13 Offer Exclusive Content & Interviews@JustinRBriggs
  55. 55. Got me a few of my best links: IGN Wired.com Washington Post Stanford Mashable@JustinRBriggs
  56. 56. #14 Scale Your Outreach@JustinRBriggs
  57. 57. @JustinRBriggs http://rapportive.com/
  58. 58. @JustinRBriggs http://www.boomeranggmail.com/
  59. 59. @JustinRBriggs http://www.toutapp.com/
  60. 60. Thanks! Q&A Find me on Twitter: @ JustinRBriggs@JustinRBriggs

×