SEO for Bloggers - WordCamp Seattle 2012

Justin Briggs
Justin BriggsCEO & Founder at Briggsby
SEO for Bloggers
                  WordCamp Seattle 2012

                      Justin Briggs
                     @JustinRBriggs

                  https://bit.ly/wcseaSEO


@JustinRBriggs
Who is this guy?




@JustinRBriggs
Justin Briggs
                 I run inbound marketing team at




@JustinRBriggs
What is SEO?




@JustinRBriggs
The art & science of increasing the
      visibility of your content
         in search engines.



@JustinRBriggs
@JustinRBriggs   Source: SEOmoz.org
14 Tactics to Increase Organic Search
                      Traffic
         & the Tools to Get You There




@JustinRBriggs
#1 Use WordPress




@JustinRBriggs
#1 Use WordPress DONE




@JustinRBriggs
@JustinRBriggs
"a fantastic piece of software, it makes your site
easily crawlable by search engines, solves some
 80-90% of SEO and is the first big step anyone
   can take towards creating a popular online
                    business”
               -Matt Cutts, Google



@JustinRBriggs       http://www.mattcutts.com/blog/seo-for-bloggers/
Last year at WordCamp:

             http://bit.ly/wordcamp2011

       Technical SEO, plugins, themes



@JustinRBriggs
And we’re on our way

@JustinRBriggs
#2 Research keywords.




@JustinRBriggs
Keyword research helps you
         tap into existing demand



@JustinRBriggs
@JustinRBriggs   http://bigfi.sh/WCS-keywordtool
@JustinRBriggs   http://soovle.com/
@JustinRBriggs   http://ubersuggest.org/
http://www.seomoz.org/blog/
@JustinRBriggs   perfecting-keyword-targeting-on-page-optimization
Keep it simple:
  Put a keyword in title & in content



@JustinRBriggs
#3 Write Great Content



@JustinRBriggs
“SEO” content & great content
          are the same thing



@JustinRBriggs
#4 Visual Content & Infographics




@JustinRBriggs
People love pretty stuff




@JustinRBriggs
@JustinRBriggs   http://aytm.com/
@JustinRBriggs   http://www.slideshare.net/97thfloor/going-viral-on-pinterest
#5 Make “Deep” Content Simple




@JustinRBriggs
Simple content is easier to
              digest and share



@JustinRBriggs
Simple content makes
                   people feel smart



@JustinRBriggs
@JustinRBriggs   http://www.zanran.com/q/
@JustinRBriggs   http://www.slideshare.net/RossHudgens/link-building-by-imitation
#6 Discover & Manage
                     Relationships



@JustinRBriggs
People give links,
            websites don’t give links



@JustinRBriggs
@JustinRBriggs   http://followerwonk.com/
@JustinRBriggs   http://topsy.com/experts
@JustinRBriggs   http://www.buzzstream.com/
@JustinRBriggs   http://raventools.com/internet-marketing-tools/crm/
#7 Stalk Prospects




@JustinRBriggs
@JustinRBriggs   http://knowem.com/
#8 Research Link Opportunities




@JustinRBriggs
@JustinRBriggs   http://www.opensiteexplorer.org/
#9 Write Guest Posts




@JustinRBriggs
@JustinRBriggs   http://myblogguest.com/
@JustinRBriggs   http://www.blogdash.com/
[keyword]   "guest blogger"
                 [keyword]   "become a contributor"
                 [keyword]   intitle:“write for us”
                 [keyword]   intitle:“contribute to”
                 [keyword]   intitle:“submit” + inurl:blog



@JustinRBriggs
@JustinRBriggs   http://alltop.com/
#10 Passively Build Links




@JustinRBriggs
@JustinRBriggs   http://www.zemanta.com/
#11 Create Niche Toplist




@JustinRBriggs
@JustinRBriggs   http://adage.com/power150/
#12 Attend, Sponsor & Host
Events



@JustinRBriggs
@JustinRBriggs   http://lanyrd.com/
This room is full of bloggers….




@JustinRBriggs
#13 Offer Exclusive Content &
                Interviews



@JustinRBriggs
Got me a few of my best links:

                      IGN
                   Wired.com
                 Washington Post
                    Stanford
                   Mashable
@JustinRBriggs
#14 Scale Your Outreach




@JustinRBriggs
@JustinRBriggs   http://rapportive.com/
@JustinRBriggs   http://www.boomeranggmail.com/
@JustinRBriggs   http://www.toutapp.com/
Thanks!
                       Q&A

                 Find me on Twitter:
                  @ JustinRBriggs


@JustinRBriggs
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