1.
SEO for Bloggers
WordCamp Seattle 2012
Justin Briggs
@JustinRBriggs
https://bit.ly/wcseaSEO
@JustinRBriggs

2.
Who is this guy?
@JustinRBriggs

3.
Justin Briggs
I run inbound marketing team at
@JustinRBriggs

4.
What is SEO?
@JustinRBriggs

5.
The art & science of increasing the
visibility of your content
in search engines.
@JustinRBriggs

6.
@JustinRBriggs Source: SEOmoz.org

7.
14 Tactics to Increase Organic Search
Traffic
& the Tools to Get You There
@JustinRBriggs

8.
#1 Use WordPress
@JustinRBriggs

9.
#1 Use WordPress DONE
@JustinRBriggs

10.
@JustinRBriggs

11.
"a fantastic piece of software, it makes your site
easily crawlable by search engines, solves some
80-90% of SEO and is the first big step anyone
can take towards creating a popular online
business”
-Matt Cutts, Google
@JustinRBriggs http://www.mattcutts.com/blog/seo-for-bloggers/

12.
Last year at WordCamp:
http://bit.ly/wordcamp2011
Technical SEO, plugins, themes
@JustinRBriggs

13.
And we’re on our way
@JustinRBriggs

14.
#2 Research keywords.
@JustinRBriggs

15.
Keyword research helps you
tap into existing demand
@JustinRBriggs

16.
@JustinRBriggs http://bigfi.sh/WCS-keywordtool

17.
@JustinRBriggs http://soovle.com/

18.
@JustinRBriggs http://ubersuggest.org/

19.
http://www.seomoz.org/blog/
@JustinRBriggs perfecting-keyword-targeting-on-page-optimization

20.
Keep it simple:
Put a keyword in title & in content
@JustinRBriggs

21.
#3 Write Great Content
@JustinRBriggs

22.
“SEO” content & great content
are the same thing
@JustinRBriggs

23.
#4 Visual Content & Infographics
@JustinRBriggs

24.
People love pretty stuff
@JustinRBriggs

25.
@JustinRBriggs http://aytm.com/

26.
@JustinRBriggs http://www.slideshare.net/97thfloor/going-viral-on-pinterest

27.
#5 Make “Deep” Content Simple
@JustinRBriggs

28.
Simple content is easier to
digest and share
@JustinRBriggs

29.
Simple content makes
people feel smart
@JustinRBriggs

30.
@JustinRBriggs http://www.zanran.com/q/

31.
@JustinRBriggs http://www.slideshare.net/RossHudgens/link-building-by-imitation

32.
#6 Discover & Manage
Relationships
@JustinRBriggs

33.
People give links,
websites don’t give links
@JustinRBriggs

34.
@JustinRBriggs http://followerwonk.com/

35.
@JustinRBriggs http://topsy.com/experts

36.
@JustinRBriggs http://www.buzzstream.com/

37.
@JustinRBriggs http://raventools.com/internet-marketing-tools/crm/

38.
#7 Stalk Prospects
@JustinRBriggs

39.
@JustinRBriggs http://knowem.com/

40.
#8 Research Link Opportunities
@JustinRBriggs

41.
@JustinRBriggs http://www.opensiteexplorer.org/

42.
#9 Write Guest Posts
@JustinRBriggs

43.
@JustinRBriggs http://myblogguest.com/

44.
@JustinRBriggs http://www.blogdash.com/

45.
[keyword] "guest blogger"
[keyword] "become a contributor"
[keyword] intitle:“write for us”
[keyword] intitle:“contribute to”
[keyword] intitle:“submit” + inurl:blog
@JustinRBriggs

46.
@JustinRBriggs http://alltop.com/

47.
#10 Passively Build Links
@JustinRBriggs

48.
@JustinRBriggs http://www.zemanta.com/

49.
#11 Create Niche Toplist
@JustinRBriggs

50.
@JustinRBriggs http://adage.com/power150/

51.
#12 Attend, Sponsor & Host
Events
@JustinRBriggs

52.
@JustinRBriggs http://lanyrd.com/

53.
This room is full of bloggers….
@JustinRBriggs

54.
#13 Offer Exclusive Content &
Interviews
@JustinRBriggs

55.
Got me a few of my best links:
IGN
Wired.com
Washington Post
Stanford
Mashable
@JustinRBriggs

56.
#14 Scale Your Outreach
@JustinRBriggs

57.
@JustinRBriggs http://rapportive.com/

58.
@JustinRBriggs http://www.boomeranggmail.com/

59.
@JustinRBriggs http://www.toutapp.com/

60.
Thanks!
Q&A
Find me on Twitter:
@ JustinRBriggs
@JustinRBriggs