1. SEO for Bloggers
WordCamp Seattle 2012
Justin Briggs
@JustinRBriggs
https://bit.ly/wcseaSEO
@JustinRBriggs

2. Who is this guy?
@JustinRBriggs

3. Justin Briggs
I run inbound marketing team at
@JustinRBriggs

4. What is SEO?
@JustinRBriggs

5. The art & science of increasing the
visibility of your content
in search engines.
@JustinRBriggs

6. @JustinRBriggs Source: SEOmoz.org

7. 14 Tactics to Increase Organic Search
Traffic
& the Tools to Get You There
@JustinRBriggs

8. #1 Use WordPress
@JustinRBriggs

9. #1 Use WordPress DONE
@JustinRBriggs

10. @JustinRBriggs

11. "a fantastic piece of software, it makes your site
easily crawlable by search engines, solves some
80-90% of SEO and is the first big step anyone
can take towards creating a popular online
business”
-Matt Cutts, Google
@JustinRBriggs http://www.mattcutts.com/blog/seo-for-bloggers/

12. Last year at WordCamp:
http://bit.ly/wordcamp2011
Technical SEO, plugins, themes
@JustinRBriggs

13. And we’re on our way
@JustinRBriggs

14. #2 Research keywords.
@JustinRBriggs

15. Keyword research helps you
tap into existing demand
@JustinRBriggs

16. @JustinRBriggs http://bigfi.sh/WCS-keywordtool

17. @JustinRBriggs http://soovle.com/

18. @JustinRBriggs http://ubersuggest.org/

19. http://www.seomoz.org/blog/
@JustinRBriggs perfecting-keyword-targeting-on-page-optimization

20. Keep it simple:
Put a keyword in title & in content
@JustinRBriggs

21. #3 Write Great Content
@JustinRBriggs

22. “SEO” content & great content
are the same thing
@JustinRBriggs

23. #4 Visual Content & Infographics
@JustinRBriggs

24. People love pretty stuff
@JustinRBriggs

25. @JustinRBriggs http://aytm.com/

26. @JustinRBriggs http://www.slideshare.net/97thfloor/going-viral-on-pinterest

27. #5 Make “Deep” Content Simple
@JustinRBriggs

28. Simple content is easier to
digest and share
@JustinRBriggs

29. Simple content makes
people feel smart
@JustinRBriggs

30. @JustinRBriggs http://www.zanran.com/q/

31. @JustinRBriggs http://www.slideshare.net/RossHudgens/link-building-by-imitation

32. #6 Discover & Manage
Relationships
@JustinRBriggs

33. People give links,
websites don’t give links
@JustinRBriggs

34. @JustinRBriggs http://followerwonk.com/

35. @JustinRBriggs http://topsy.com/experts

36. @JustinRBriggs http://www.buzzstream.com/

37. @JustinRBriggs http://raventools.com/internet-marketing-tools/crm/

38. #7 Stalk Prospects
@JustinRBriggs

39. @JustinRBriggs http://knowem.com/

40. #8 Research Link Opportunities
@JustinRBriggs

41. @JustinRBriggs http://www.opensiteexplorer.org/

42. #9 Write Guest Posts
@JustinRBriggs

43. @JustinRBriggs http://myblogguest.com/

44. @JustinRBriggs http://www.blogdash.com/

45. [keyword] "guest blogger"
[keyword] "become a contributor"
[keyword] intitle:“write for us”
[keyword] intitle:“contribute to”
[keyword] intitle:“submit” + inurl:blog
@JustinRBriggs

46. @JustinRBriggs http://alltop.com/

47. #10 Passively Build Links
@JustinRBriggs

48. @JustinRBriggs http://www.zemanta.com/

49. #11 Create Niche Toplist
@JustinRBriggs

50. @JustinRBriggs http://adage.com/power150/

51. #12 Attend, Sponsor & Host
Events
@JustinRBriggs

52. @JustinRBriggs http://lanyrd.com/

53. This room is full of bloggers….
@JustinRBriggs

54. #13 Offer Exclusive Content &
Interviews
@JustinRBriggs

55. Got me a few of my best links:
IGN
Wired.com
Washington Post
Stanford
Mashable
@JustinRBriggs

56. #14 Scale Your Outreach
@JustinRBriggs

57. @JustinRBriggs http://rapportive.com/

58. @JustinRBriggs http://www.boomeranggmail.com/

59. @JustinRBriggs http://www.toutapp.com/

60. Thanks!
Q&A
Find me on Twitter:
@ JustinRBriggs
@JustinRBriggs