I discuss how anthropology can elevate your SEO and how to implement anthropological research methods in your work. for BrightonSEO September 2021.

1. USING
ANTHROPOLOGICAL
METHODS IN SEO
Helene Jelenc
BrightonSEO Sept 9/10

2. Born in Pennsylvania, USA.
#BrightonSEO

3. Lived in US, Mexico, Italy, UK, + Slovenia.
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4. Mother of chickens and a cat.
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5. what is
anthropology
#BrightonSEO

6. what is culture
#BrightonSEO

7. anthropologists
are obsessed
with culture and
as seos, you
should be, too.
#BrightonSEO

8. benefits

9. Sharing a
common
language leads
to effective
communication.
#BrightonSEO

10. richer data and
understanding
=become an expert
(EAT)
#BrightonSEO

11. identify pain points
through
observation
=create innovative &
culturally relevant solutions
#BrightonSEO

12. how to study relationships
and cultures
=removes friction between
user, website, & search
engine
#BrightonSEO

13. key
relationships
in seo
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14. methods
#BrightonSEO

15. Literature Review Resources
•
•
•
•
#BrightonSEO

16. Participant
Observation
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17. Informant
#BrightonSEO

18. #BrightonSEO

19. Qualitative Analysis
Can be done with text,
video, audio, or photos.
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20. codes (categories)
variables
cases
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21. code marks
#BrightonSEO
text to be analyzed

22. #BrightonSEO

23. anthro x seo
example 1
Join local FB group to do
participant observation
to learn about the local
culture and decision-
making process.
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24. anthro x seo
example 2
Conduct interviews with
your client or other
experts in the field to
learn what motivates
and inspires them.
#BrightonSEO

25. anthro x seo
example 3 Utilize your literature
review to create content
to establish yourself as
an expert.
#BrightonSEO

26. ethical research

27. There is an inevitably
political nature of
knowledge production
#BrightonSEO

28. Everyone has a
right to privacy.
#BrightonSEO

29. Private vs
public is
blurred on the
internet.
#BrightonSEO

30. Personal data
is data that can
identify you
directly or
indirectly.
#BrightonSEO

31. It is your
responsibility
to protect
participants.
#BrightonSEO

32. Informed and
ongoing consent
is part of social
research best
practices.
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33. Is deception ever
okay?
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34. thank you!
#BrightonSEO
Let's Chat!
helene@wallflowerstudios.si
@wanderinghelene