Increase your level cap with the SEO performance expansion pack
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Increase your level cap with the SEO performance expansion pack
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This talk was about how bringing design, UX, technical performance, CRO, data dashboards and editorial skills into your daily workflow will make you a better SEOer. As a by-product, you’ll become indispensable to your clients/bosses. This talk was presented at Brighton SEO in September 2019.
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Increase your level cap with the SEO performance expansion pack
- 1. Increase your level cap with the SEO Performance expansion pack Wez Maynard // The MTM Agency SLIDESHARE.NET/wezmaynard @wez
- 2. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO HI!
- 3. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO -- LEVEL CAP -- (VIDEO GAMES) THE MAXIMUM ATTAINABLE LEVEL OF THE PLAYER CHARACTER
- 4. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO 60
- 5. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO 70 80 85 90 100 110 120
- 7. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO 1999 2019
- 8. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO
- 9. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO 1. TREES 2. END OF TSS 3. ADVANTAGE 4. APPLICATION
- 10. @themtmagency @wez #BrightonSEO TACTICAL SERVICE SPECIALIST (VERY PARTICULAR SET OF SKILLS)
- 12. @themtmagency @wez #BrightonSEO SEM BADASS
- 13. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO HOW?
- 15. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO …NOT THIS KIND
- 16. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO …THIS KIND!
- 18. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO
- 19. @themtmagency @wez #BrightonSEO A CURRENT SEO SKILL TREE SOURCE: HTTPS://MARTIJNSCHEIJBELER.COM/GROWI NG-AS-AN-SEO-LEVELS-SENIORITY-IN-SEO- ROLES/ @MARTIJNSCH
- 27. @themtmagency @wez #BrightonSEO SEO CAREER PROGRESSION SOURCE: HTTPS://MARTIJNSCHEIJBELER.COM/GROWI NG-AS-AN-SEO-LEVELS-SENIORITY-IN-SEO- ROLES/ @MARTIJNSCH
- 28. @themtmagency @wez #BrightonSEO SO IS THAT ALL THERE IS TO IT?
- 29. @themtmagency @wez #BrightonSEO NOT ANY MORE. IT CAN’T BE.
- 30. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO 2. THE END OF THE TACTICAL SERVICE SPECIALIST
- 31. @themtmagency @wez #BrightonSEO 94% OF SEOS BELIEVE UX IS RELATED TO RANKINGS HTTPS://WWW.SEROUNDTABLE.COM/MOST-SEOS-FEEL-SITE-UX-MATTERS-27869.HTML
- 32. @themtmagency @wez #BrightonSEO IMPROVEMENTS IN CONTENT HAVE BEEN KNOWN TO INCREASE BLOG TRAFFIC BY AS MUCH AS 2,000% HTTPS://WWW.MARKETINGSHERPA.COM/CONTENT_BY_LEGACY_ID?LEGACY_ID=32133
- 33. @themtmagency @wez #BrightonSEO 130,000 FACEBOOK SHARES HELPED A SITE RANK IN POSITION #1 FOR COMPETITIVE KEYWORD PHRASES HTTPS://WWW.MATTHEWWOODWARD.CO.UK/SEO/CASE-STUDIES/UNHEALTHIEST-FOODS/
- 34. @themtmagency @wez #BrightonSEO THE MARKET FOR MACHINE LEARNING APPLICATIONS IS SET TO REACH 13 BILLION DOLLARS BY 2020. AI TO REACH 5 BILLION. HTTPS://WWW.FOOL.COM/INVESTING/2016/06/19/10-STATS-ABOUT-ARTIFICIAL-INTELLIGENCE-THAT-WILL-B.ASPX
- 35. @themtmagency @wez #BrightonSEO SEO LEADS HAVE A 14.6% CLOSE RATE, COMPARED TO 1.7% FOR OUTBOUND LEADS HTTPS://WWW.IMFORZA.COM/BLOG/8-SEO-STATS-THAT-ARE-HARD-TO-IGNORE/
- 36. @themtmagency @wez #BrightonSEO NEW TECH, IDEAS AND STRATEGIES WILL MEAN IF YOU'RE NOT ADDING STRINGS TO YOUR BOW TO STAND ON THE FRONT LINE… …YOU'LL BE MUCKING OUT LATRINES IN THE REAR GUARD.
- 37. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO WHERE TO ADD THE STRINGS?
- 38. @themtmagency @wez #BrightonSEO PERSONAL INTERESTS & BUSINESS INTERESTS
- 39. @themtmagency @wez #BrightonSEO PERSONAL INTERESTS
- 40. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO HAPPY
- 41. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO CAREER BREAK
- 42. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO CAREER CHANGE
- 43. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO CHILDREN
- 44. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO NOT YOU?
- 45. @themtmagency @wez #BrightonSEO BUSINESS INTERESTS
- 47. @themtmagency @wez #BrightonSEO BUSINESS INTERESTS
- 48. @themtmagency @wez #BrightonSEO (OR “THE BUSINESS MAYPOLE”)
- 49. @themtmagency @wez #BrightonSEO COMMERCIAL PRESTIGE WELLBEING ORGANISATION TEAM & CLIENTS INDIVIDUAL
- 50. @themtmagency @wez #BrightonSEO ALL HAVE THE NEED FOR PERFORMANCE GAINS IN COMMON
- 52. @themtmagency @wez #BrightonSEO WHY WILL YOUR BUSINESS CARE?
- 53. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO 3. ADVANTAGE
- 54. @themtmagency @wez #BrightonSEO COMPETITIVE ADVANTAGE
- 55. @themtmagency @wez #BrightonSEO SYSTEMS ALONE ARE NOT COMPETITIVE ADVANTAGE
- 56. @themtmagency @wez #BrightonSEO AI ALONE IS NOT COMPETITIVE ADVANTAGE
- 57. @themtmagency @wez #BrightonSEO TACTICS ALONE ARE NOT COMPETITIVE ADVANTAGE
- 58. @themtmagency @wez #BrightonSEO THE RIGHT PEOPLE, SKILLS AND SYSTEMS GIVE BUSINESSES COMPETITIVE ADVANTAGE
- 59. @themtmagency @wez #BrightonSEO YOU ARE THE COMPETITIVE ADVANTAGE
- 60. @themtmagency @wez #BrightonSEO UK SPEND EXPECTED TO INCREASE 4.6% IN 2020 DIGITAL IS NOW 50% OF ALL BUDGETS HTTPS://WWW.THEDRUM.COM/NEWS/2019/06/13/GLOBAL-AD-SPEND-SLOW-DIGITAL-WILL-CAPTURE-50-BUDGETS- 2020-SAYS-GROUPM
- 61. @themtmagency @wez #BrightonSEO WHERE SHOULD YOU BUILD TREES?
- 62. @themtmagency @wez #BrightonSEO …SEO / UX / DESIGN / JOURNEY / PPC / OPTIMISATION / DATA SCIENCE / MANAGEMENT / EDITORIAL / CRO / DEVELOPMENT / MARKETING / SALES / MATHS / PSYCHOLOGY…
- 64. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO 4. APPLICATION
- 65. @themtmagency @wez #BrightonSEO SEO D-SCI DEV CRO
- 66. @themtmagency @wez #BrightonSEO SEO EDITORIAL MNGMNT PSYC
- 67. @themtmagency @wez #BrightonSEO SEO MATHS SALES MRKTNG
- 68. @themtmagency @wez #BrightonSEO A CLIENT ASKS YOU TO COME UP WITH SOME 'NEW' IDEAS TO GROW ORGANIC TRAFFIC Marketing UX Design Client Management
- 69. @themtmagency @wez #BrightonSEO BULLET POINT EMAIL TO CLIENT VS 20 MINUTE DISCUSSION WITH SUPPORTING EVIDENCE
- 71. @themtmagency @wez #BrightonSEO WEBSITE ATTRACTS A LOT OF ORGANIC TRAFFIC TO THE BLOG BUT CONVERTS LITTLE Data Science CRO UX Design
- 72. @themtmagency @wez #BrightonSEO PUT MORE CTAS IN THE BLOG ARTICLES VS INVOLVING THE CLIENT IN THE DIAGNOSIS AND CREATING MORE REVENUE FOR YOUR BUSINESS
- 74. @themtmagency @wez #BrightonSEO CLIENT SENDS OVER THE NEW WEBSITE DESIGN THEY ARE CREATING WITH ANOTHER AGENCY Data Science UX Design CRO Client Management
- 75. @themtmagency @wez #BrightonSEO GRIN AND BARE IT VS SHOW YOUR VALUE AND KNOW THAT NEXT TIME YOU CAN HELP INFLUENCE THE ROUTE TAKEN
- 78. @themtmagency @wez #BrightonSEO THE M-SHAPED WEB MARKETER EMAILPPC SALES MARKETING DEV UXSEO SOCIALCONTENT
- 79. @themtmagency @wez #BrightonSEO SEM BADASS
- 80. @themtmagency @wez #BrightonSEO FURTHER READING HTTPS://INTENSEMINIMALISM.COM/2017/SKILL-TREES-A-FLEXIBLE-WAY-FOR-COMPANIES-TO-DRIVE-PROFESSIONAL-GROWTH/ SKILL TREES: A GETTING STARTED GUIDE
- 81. @themtmagency @wez #BrightonSEO@themtmagency @wez #BrightonSEO THANK YOU SLIDESHARE.NET/WEZMAYNARD WEZMAYNARD.COM