This proposal outlines a lifestyle magazine called "Snap On" that will inform and entertain teenagers and young adults interested in films. It will provide reviews of upcoming and recent films, including a discussion of the new Steven King film. The magazine aims to appeal to its target 14-30 year old audience who aspire to an aspirational lifestyle by making film information fun and easy to read. It does not intend to include any offensive, inappropriate or copyrighted content.

1. Proposal
1
Working Title: Snap On
What is it called? Snap On
Product’s Purpose:
What is the product’s purpose inform and entertain.
And how will you achieve this? By making it easy and fun to read.
Genre:
What sort of product is it. It’s a lifestyle magazine
Content
What is your product about? It will talk about films and movies coming out in the future. And also
reviews for films.
Discuss what you would put in it (be specific). Does it have a story? If so, discuss it here. I will be
talking about the new Steven King film.
Audience:
Who is your audience? Be very detailed; teenagers and adults who like films and are into lifestyle.
age, gender, 14-30 any gender
social status, working class
psychographic etc- Emulator they want to be achievers
Why would your project appeal to this person? They want the lifestyle and aspire to get it.
Legal & Ethical Considerations:
Think about any offensive material you will include? No
Will you restrict younger people using/accessing it? No
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? By not putting offence wording in it. Or images.
Are you using characters/names/logos of existing products/IPs? No
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? Yes it is very different from existing products.