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Social Media
serving frequency for
Personal Branding
A Bit of ME


Personal Branding Practitioner

A Social Media Enthusiasm

Owner of Pingfans, Social Network
and Online Community Consultant

Founder, FreSh (freedom of sharing)
Tempting Foods…
I want to eat all… (is it good for me?)
If.. SOCIAL MEDIA is A FOOD
I want to each it every hour (is it good for me?)
                        hour..
Which one you choose to eat?
Ehm..
Ehm How about.. All I can eat?
        about
The SOCIAL MEDIA hypermarket
very huge diversity with a lot of rules.. No one can use all at ones
Social Media Combination
be wise… choosing social media platform
Which Social Media
that
th t good for me?
        df      ?

How often I should use it?
GRAINS
Objectives: Direct Engagement
Servings (Recommended Frequency): 6 – 11 servings per day

Tips:
Make sure you’re in a two-way conversation with people consistently
Microblogging
Mi bl i
( Twitter and similar platform..)



            Tweet related valuable content
            Follows people that talking the same content
            Send DM
            Mentions them @
            Mentions them @
            ReTweet them
FRUITS & VEGETABLES
Objectives: NOT JUST YOU… SHARE ABOUT THEM TOO
Servings (Recommended Frequency): 4 – 5 servings per day

Tips:
people will appreciate your kindness because you are recognizing them in front of new 
potential fans and followers and therefore helping them get known
potential fans and followers and therefore helping them get known
Social Networking 
S i lN t     ki
( Facebook Page/Groups, MySpace, etc..)


           Create active engagement. 
           Don’t just “like”, write a true comment about it and get 
                 j          ,                                   g
           more involved

           Mentions them @ to attract their attention
           Mentions them @ to attract their attention
           ReTweet them and add your opinion



           Quote people you like by sharing their profiles and 
           videos on Facebook and re‐post on your blog
            id       F b k d                        bl
MILK,
MILK CHEESE and YOGURT
Objectives: IT SHAPED YOU
Servings (Recommended Frequency): 1 – 2 servings per day

Tips:
Use it to show your USP ( Unique Selling Prepositions )
Web Videos and Pictures
W b Vid      d Pi t
( YouTube, Flickr, Picasa, Instagram, Twitpic, etc..)


            Twitpic, Yfrog,.. Others thing that make you possible to 
            send pics through twitter
                 p           g


            Post videos on your custom Youtube channel, or get 
            Post videos on your custom Youtube channel or get
            some interesting video and embed them on your blog 
            and link them to your Twitter.


            Make a photomontage 
            using Picasa [h // i
              i    i     [http://picasa.google.com], and post it on 
                                            l     ] d         i
            your blog
MEAT, POULTRY, FISH BEANS
MEAT POULTRY FISH, BEANS, EGGS
Objectives: FOR YOUR OWN GOOD
Servings (Recommended Frequency): 1 – 2 servings per week

Tips:
Content may be king but content curation is queen!
it isn t just about information seeking, it s also about synchronizing a community
it isn’t just about information seeking it’s also about synchronizing a community
Website and Blog
W b it    d Bl
( Personal Website, Blogger, etc..)


            Create your own valuable content and share it with 
            others

            set up an RSS reader to pull interesting content for you 
            just select what you like and share it
            just select what you like and share it
RSS in Plain English (by commoncraft)
NO THANKS… 
I’M ON DIET
I’M ON DIET
Rebalancing Your Media Di t
R b l i Y        M di Diet
Wired Magazine release the “Media Pyramid”
establishing guidelines on gaming, social media, and entertainment in our 
    bli hi     id li          i       i l   di     d        i      i
modern society.
Media Pyramid by Wired Magazine
establishing guidelines on gaming, social media, and 
               entertainment in our modern society.
               entertainment in our modern society
Remember.. 
Remember
1. Social Media is not just about Twitter, Facebook or YouTube.
   Its about identifying where your customers are spending more time and going to them.
2. I
   Its not just about number of followers or fans. 
            j      b             b      f f ll            f
   Don’t beg the wrong ones for likes and followbacks. Waste of time and resource.
3. Its not just about creating accounts in all social networks. 
   Its about identifying the ones which can help your business.
   I b       id if i      h        hi h     h l       b i
Thanks


 m. 6281319031114
 b. www.pingfans.com
 w. blog.caturpw.com
 in. www.linkedin.com/in/caturpw




All picture in this presentation is copyrighted to their respective owners.

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Social Media Serving Freq for Personal Branding

  • 1. Social Media serving frequency for Personal Branding
  • 2. A Bit of ME Personal Branding Practitioner A Social Media Enthusiasm Owner of Pingfans, Social Network and Online Community Consultant Founder, FreSh (freedom of sharing)
  • 3. Tempting Foods… I want to eat all… (is it good for me?)
  • 4. If.. SOCIAL MEDIA is A FOOD I want to each it every hour (is it good for me?) hour..
  • 5. Which one you choose to eat? Ehm.. Ehm How about.. All I can eat? about
  • 6. The SOCIAL MEDIA hypermarket very huge diversity with a lot of rules.. No one can use all at ones
  • 7. Social Media Combination be wise… choosing social media platform
  • 8. Which Social Media that th t good for me? df ? How often I should use it?
  • 9.
  • 10.
  • 11. GRAINS Objectives: Direct Engagement Servings (Recommended Frequency): 6 – 11 servings per day Tips: Make sure you’re in a two-way conversation with people consistently
  • 12. Microblogging Mi bl i ( Twitter and similar platform..) Tweet related valuable content Follows people that talking the same content Send DM Mentions them @ Mentions them @ ReTweet them
  • 13. FRUITS & VEGETABLES Objectives: NOT JUST YOU… SHARE ABOUT THEM TOO Servings (Recommended Frequency): 4 – 5 servings per day Tips: people will appreciate your kindness because you are recognizing them in front of new  potential fans and followers and therefore helping them get known potential fans and followers and therefore helping them get known
  • 14. Social Networking  S i lN t ki ( Facebook Page/Groups, MySpace, etc..) Create active engagement.  Don’t just “like”, write a true comment about it and get  j , g more involved Mentions them @ to attract their attention Mentions them @ to attract their attention ReTweet them and add your opinion Quote people you like by sharing their profiles and  videos on Facebook and re‐post on your blog id F b k d bl
  • 15. MILK, MILK CHEESE and YOGURT Objectives: IT SHAPED YOU Servings (Recommended Frequency): 1 – 2 servings per day Tips: Use it to show your USP ( Unique Selling Prepositions )
  • 16. Web Videos and Pictures W b Vid d Pi t ( YouTube, Flickr, Picasa, Instagram, Twitpic, etc..) Twitpic, Yfrog,.. Others thing that make you possible to  send pics through twitter p g Post videos on your custom Youtube channel, or get  Post videos on your custom Youtube channel or get some interesting video and embed them on your blog  and link them to your Twitter. Make a photomontage  using Picasa [h // i i i [http://picasa.google.com], and post it on  l ] d i your blog
  • 17. MEAT, POULTRY, FISH BEANS MEAT POULTRY FISH, BEANS, EGGS Objectives: FOR YOUR OWN GOOD Servings (Recommended Frequency): 1 – 2 servings per week Tips: Content may be king but content curation is queen! it isn t just about information seeking, it s also about synchronizing a community it isn’t just about information seeking it’s also about synchronizing a community
  • 18. Website and Blog W b it d Bl ( Personal Website, Blogger, etc..) Create your own valuable content and share it with  others set up an RSS reader to pull interesting content for you  just select what you like and share it just select what you like and share it
  • 21. Rebalancing Your Media Di t R b l i Y M di Diet Wired Magazine release the “Media Pyramid” establishing guidelines on gaming, social media, and entertainment in our  bli hi id li i i l di d i i modern society.
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  • 26. Media Pyramid by Wired Magazine establishing guidelines on gaming, social media, and  entertainment in our modern society. entertainment in our modern society
  • 27. Remember..  Remember 1. Social Media is not just about Twitter, Facebook or YouTube. Its about identifying where your customers are spending more time and going to them. 2. I Its not just about number of followers or fans.  j b b f f ll f Don’t beg the wrong ones for likes and followbacks. Waste of time and resource. 3. Its not just about creating accounts in all social networks.  Its about identifying the ones which can help your business. I b id if i h hi h h l b i
  • 28. Thanks m. 6281319031114 b. www.pingfans.com w. blog.caturpw.com in. www.linkedin.com/in/caturpw All picture in this presentation is copyrighted to their respective owners.