Instagram for Beginners. A quick guide for anyone who is new to Instagram or thinking about using Instagram.

1. Instagram

2. • Monthly active users 300m (April 2015)
• 43% are aged 16-24
• Instagrammers are 58% more likely to
engage with a brand than facebook users,
and 120% more likely than Twitter users

3. What is it?
• Share Photos
• Share Videos
• Build A Following
• Build Relationships: Interact – favourite/
comment

4. Your Instagram Account
• Personal and/ or business?
• Hard to toggle between the two
• Can link to other social media platforms

6. How To Use
• Take photos on mobile, add filters to
create effect.
• Share them on Instagram + other
platforms. Good for improving photos
before posting them to Twitter etc

7. Mostly via Mobile
• Limited use via desktop
• IFTT, HootSuite and Unfollowers

8. Branding
• Share lifestyle content that represents
your brand’s persona.
• Intersperse your photos of your product
with lifestyle photos that your followers can
relate to
• NB local photos

10. Hashtags
• Use hashtags to listen and find people
• Eg #Norwich #Norfolk
• Create a hashtag for your brand and
encourage clients to use it across
Instagram, Facebook, G+, Twitter etc

12. Private Messages
• Instagram direct message - send photos or
videos to other users privately
• If they don't follow you they will be able to
choose whether or not to view it
• You can send a DM to multiple users and each
person receiving the message has the ability to
reply all, reply just to the sender or comment.

13. Private Message Contest
• Gap launched a contest using Instagram
Direct.
• Gap sent the first 15 people that
commented on its photo a Direct
Instagram that asked for photos of what
the users were wearing for a chance to
win a prize.

14. Find Followers
• Run a search
• Follow people who re-pin your posts
• Promote it on other channels eg write a
blog, add a link to facebook, email footers
etc
• Use a hashtag
• Competitions

15. Analytics
• Iconosquare: Free tool

16. Contact Us
• http://www.brightyellowmarketing.com/
• @brightyellw
• facebook.com/brightyellowmarketing
• Sparkle@brightyellowmarketing.com
• 01953 600534