Understanding the direct value
in the top
social media communities
• Figure out what fits you best
• Study the community
• Be a good community member
• Personal
• Engaging
• Occasionally mentions brand
• 204K followers
• “Single-serving” blogs
• Find their niche and stick with it
• Active in — and responsive to — the
community
• Click-thro...
• Active in the community
• Submitting quality content
• Helping others in the community
• Rewards its readers
• Badges shows brand knows its readers
• Makes readers feel “in the know”
• Transformed large following into engaged following
• Readers ask questions
• Fans post photos of F&W recipes they’ve made
• Customers manage card accounts via Facebook
• Send friends digital drinks
• Fans write haikus
• Engagement off the charts
• Identified issue
• Offered solution (albeit weekly, not daily)
• Created way anyone, anywhere could participate
• Suits brand/personality
• Suits objectives
• Get educated
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
Understanding the direct value in the top social media communities
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Understanding the direct value in the top social media communities

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Understanding the direct value in the top social media communities

  1. 1. Understanding the direct value in the top social media communities
  2. 2. • Figure out what fits you best • Study the community • Be a good community member
  3. 3. • Personal • Engaging • Occasionally mentions brand • 204K followers
  4. 4. • “Single-serving” blogs • Find their niche and stick with it • Active in — and responsive to — the community • Click-throughs are not huge, but are engaged
  5. 5. • Active in the community • Submitting quality content • Helping others in the community
  6. 6. • Rewards its readers • Badges shows brand knows its readers • Makes readers feel “in the know”
  7. 7. • Transformed large following into engaged following • Readers ask questions • Fans post photos of F&W recipes they’ve made
  8. 8. • Customers manage card accounts via Facebook • Send friends digital drinks • Fans write haikus • Engagement off the charts
  9. 9. • Identified issue • Offered solution (albeit weekly, not daily) • Created way anyone, anywhere could participate
  10. 10. • Suits brand/personality • Suits objectives • Get educated

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