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SOCIAL MEDIA GENDER GAP  Repositioning Women’s Role on Social Media By Firly Afwika @afwika Digital Strategist at Magnivate
women outnumber men in use of social media:  Globally, 57% of Facebook and Twitter user are  FEMALE .
 
 
 
Women’s Behavior Online
Women use Social Media for: <ul><li>Connection </li></ul><ul><li>Community </li></ul><ul><li>Creativity </li></ul><ul><li>...
Young women spend more time decorating their social network profile page
When you want to go viral, you’ll target women
Transactional ->  Men dominated LinkedIn (the most transactional mainstream social network) Relationship-driven <ul><li>Bu...
Social Media as relationship enhancement tools Personal  Reliable Influential Social Media more ‘in tune’ with women
Perempuan = Konsumen yang dikonsumsi sebagai  Komoditas Stereotype Sosial Stereotype Virtual Marketing Strategy Commodity
Commodity Opportunity Kesadaran Imajiner Kesadaran Penuh Oposisi Sosial Produksi Konsumsi
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Social media gender gap

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Social media gender gap by @afwika

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Social media gender gap

  1. 1. SOCIAL MEDIA GENDER GAP Repositioning Women’s Role on Social Media By Firly Afwika @afwika Digital Strategist at Magnivate
  2. 2. women outnumber men in use of social media: Globally, 57% of Facebook and Twitter user are FEMALE .
  3. 6. Women’s Behavior Online
  4. 7. Women use Social Media for: <ul><li>Connection </li></ul><ul><li>Community </li></ul><ul><li>Creativity </li></ul><ul><li>Convenience </li></ul>“ Women looking for like minded people to learn from, to share with and to build lasting friendship”
  5. 8. Young women spend more time decorating their social network profile page
  6. 9. When you want to go viral, you’ll target women
  7. 10. Transactional -> Men dominated LinkedIn (the most transactional mainstream social network) Relationship-driven <ul><li>Building genuine relationship </li></ul><ul><li>Communicating with friends </li></ul><ul><li>Making new friend </li></ul>“ women are more social with their social media because in reality, women are more fundamentally social beings.”
  8. 11. Social Media as relationship enhancement tools Personal Reliable Influential Social Media more ‘in tune’ with women
  9. 12. Perempuan = Konsumen yang dikonsumsi sebagai Komoditas Stereotype Sosial Stereotype Virtual Marketing Strategy Commodity
  10. 13. Commodity Opportunity Kesadaran Imajiner Kesadaran Penuh Oposisi Sosial Produksi Konsumsi

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