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Tokohelm @ Fresh (Freedom of Sharing)

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Presentasi Tokohelm.Com @ FreSh (Freedom of Sharing) , Friday, April 17, 2009, MAZEE, FX Lifestyle X'nter - Lt.6

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Tokohelm @ Fresh (Freedom of Sharing)

  1. 2. Take the next seat to your audience! Talking a lot can make them HEAR! BUT Talking about their life with their language, They WILL BE TALKING BACK to you MARKETING IN THE FLAT WORLD: WHY?
  2. 3. Walk the walk! Talk the talk! HOW? + A Certain Degree of Desperation SHOW SOME ATTITUDE
  3. 4. Insight** terus? Pakem tak terlihat: P I N G * Digging Method to be Provocative: Provoke – Integrate – Network – Gain Culture Company Creativity Note: * E-Branding Model by 3x3 Brand & Communication ** Research Model by QQ Business Research Content Context Enabler Straightforward implementation:
  4. 5. Contoh Digging: Yang lihat-lihat Tokohelm.com: Cowok tulen: +/- 75% Pergaulannya: Komunitas motor, gaul di mal Kerjaan legal-nya: Professional di kantornya, ataupun wirausaha kecil Umur kira-kira: di atas 20-an, di bawah 50-an Gaya shoppingnya: nyari info dulu yang banyak, yang murah meriah Lulusan apa yah? Ada banyak IT people, ada banyak di management Pada suka Kop-dar dimana nih? Panahan senayan, TaSur menteng, TaMen Baca-annya apa aja yah? Otomotif Blog, Majalah/Tabloid Otomotif/Motor, Majalah pria (FHM, etc) Domisili rumah ataupun kantor? Sesuai pengiriman, kebanyakan di Jakarta pusat atau selatan, tetapi jg banyak di luar pulau
  5. 6. Content
  6. 7. Panggilan Pergaulan Interaktif: contoh: Bro, Brotha, Sista, Helmaniax, Cuy Bahasa gaul yang hanya komunitas itu yang ngerti contoh: “Nyemplak” atau “Mbesut”
  7. 8. Dan memakai Kosakata dunia Pria Bahasa EYD agak dikesampingkan Bukan berarti ga’ informatif IN STORE PAGE
  8. 9. Context
  9. 10. Struktur tetap berjalan selayaknya media: contohnya ada lead, etc Helmagz ada Smart Reading (edukasi) atau For Fun (hidup butuh hiburan) Interaksi antar tokohelm dan pembaca sangat penting (sepetan – red) Prinsip 5W 1H tetap dikedepankan Limit bacaan disesuaikan, 1 halaman = +/- 3,000 karakter / 600 words Piramida terbalik
  10. 11. Picture can say thousand words
  11. 12. Enabler
  12. 13. It’s kind a Full Blessing for such a simple organization. + + + Few Web Development & Maintenance Software Production Process & Scheduled Plan
  13. 14. … and WHOALA!! You got yourself a Forceful & Fearsome team. A bunch of hungry & exhibitionist lunatics… +
  14. 15. <ul><li>1. Review event FRESH! </li></ul><ul><li>PLUS, jawaban: </li></ul><ul><li>2. Selain Facebook & Flickr, social media apalagi yang rasanya perlu terkoneksi dengan tokohelm.com? Dan kenapa, bro? </li></ul><ul><li>Twitter </li></ul><ul><li>Plurk </li></ul><ul><li>Other:… </li></ul><ul><li>THEN, sertakan: </li></ul><ul><li>3. Link Back ke tokohelm.com </li></ul>Kirim ke [email_address] , subject: FreSh Tokohelm.com Paling lambat: 1 May | Pengumuman Pemenang: 8 May (published at tokohelm.com) PRIZE: FULL FACE HELM Gardio Pedrox!
  15. 16. SALAM HELMANIAX! Contact us: www.tokohelm.com Jl. Radio Dalam No.2D, Lt.2 Jakarta Selatan 2140 P. 021-93725498 F. 021-72786072 E. contact@tokohelm.com

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