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How To Monetize Your Video Content

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Rama Mamuaya at FreSh (freedom of Sharing)

Published in: Technology, News & Politics
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How To Monetize Your Video Content

  1. 1. How To Monetize Your Video Content Rama Mamuaya / DailySocial.net
  2. 2. DailySocial.net + Buzz5
  3. 4. not yet a successful example …
  4. 5. Two Methods for Starting a Monetized Video Blog <ul><li>Get in touch with advertiser for long-term sponsorship before producing videos </li></ul><ul><li>Produce videos and then start offering advertisers </li></ul>
  5. 6. Revenue Models <ul><li>Product Placement </li></ul><ul><li>Full Sponsorship </li></ul><ul><ul><li>Or Endorsement </li></ul></ul><ul><li>Display Banners </li></ul><ul><li>Premium Features </li></ul>
  6. 7. Product Placement
  7. 8. Full Sponsorship/Endorsement
  8. 9. Display Banner
  9. 10. Premium Features <ul><li>Membership </li></ul><ul><ul><li>Subscription </li></ul></ul><ul><ul><li>Download </li></ul></ul><ul><ul><li>Mobile Support </li></ul></ul><ul><ul><li>High-definition </li></ul></ul><ul><ul><li>Premium Content </li></ul></ul>
  10. 11. Video Advertiser Demands … <ul><li>Benefits: </li></ul><ul><ul><li>Brand Leverage </li></ul></ul><ul><ul><li>Acquire new prospects </li></ul></ul><ul><ul><li>Expand point of contact </li></ul></ul><ul><ul><li>Direct traffic (on some host) </li></ul></ul>
  11. 12. Metrics for Measurement <ul><li>Video impression </li></ul><ul><li>Time Spent </li></ul><ul><li>Click-through (optional) </li></ul>
  12. 13. How much? <ul><li>Operational cost </li></ul><ul><ul><li>Video equipment (cameras, lightings, etc) </li></ul></ul><ul><ul><li>Studio (if any) </li></ul></ul><ul><ul><li>Crew payroll </li></ul></ul><ul><ul><li>Video Editing </li></ul></ul>
  13. 14. Video Advertising Network <ul><li>YouTube.com + AdSense </li></ul><ul><li>Brightcove.com </li></ul><ul><li>Metacafe.com </li></ul><ul><li>Revver.com </li></ul><ul><li>etc </li></ul>
  14. 15. thank you

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