Presentation on social media and influencers. It mentions some famous celebs related to YouTube, Instagram.

1. SOCIAL MEDIA
APPS
AND
INFLUENCERS

2. WHAT IS SOCIAL MEDIA IN GENERAL
• Social media is an internet-based form of communication. ... There are many forms of
social media, including blogs, micro-blogs, wikis, social networking sites, photo-
sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds,
and more.
• In Business purposes, it provides a great opportunity to establish customer service by
gathering input, answering questions and listening to their feedback.

3. FACEBOOK
INSTAGRAM
TWITTER
PINTEREST
LINKEDIN
SNAPCHAT
The 6 Best Social media apps of 2020

4. HOW CAN SOCIAL MEDIA BE UNFAVORABLE
• Inadequacy about your life or appearance.
• Fear of missing out (FOMO).
• Isolation.
• Depression.
• Anxiety.
• Cyberbullying.
• Self-absorption.

5. HOW CAN SOCIAL MEDIA BE BENEFICIAL
• You reach large audiences.
• You have a direct connection with your audience.
• You can create organic content.
• You have access to paid advertising services.
• You build your brand.
• You drive traffic to your website.
• You can evaluate your performance

6. INFLUENCERS IN SOCIAL MEDIA
• Influencers in social media are people who have built a reputation for their knowledge
and expertise on a specific topic. They make regular posts about that topic on their
preferred social media channels and generate large followings of enthusiastic,
engaged people who pay close attention to their views.
• Brands love social media influencers because they can create trends and encourage
their followers to buy products they promote.

7. TYPES OF INFLUENCERS
• You can separate different types of influencers in multiple ways. Some of the most
common methods are by follower numbers, by types of content, and by the level of
influence. You can also group influencers by the niche in which they operate. This
means that influencers who may appear in a low category by one measure may seem
more influential when looked at in another way.

8. HOW DO INFLUENCERS MAKE MONEY IN INDIA
• Sponsored Posts.
• Affiliate Marketing.
• Product Reviews.
• Brand Collaboration.
• Make your products sell.
• Selling licenses for your photography or videos.
• Global star Priyanka Chopra charges up to Rs 1.80 crores for a post on brand
promotion

9. TOP 7 INFLUENCERS/CONTENT CREATORS IN INDIA
OF 2020(INSTAGRAM)
• Jannat Zubair Rahmani
• Bhuvan Bam
• Kritika Khurana
• Sejal Kumar
• Kusha Kapila
• Ranveer Allahbadia
• Ashish chanchlani

10. HOPE YOU ALL ENJOYED
THE PRESENTATION.
Done by : Ebenezer