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Social Media 101: 
Get Connected, Get 
Focused and Get 
Noticed! 
Holly A. Fisher | September 2014
Today’s session: 
Introductions 
Facebook 
~ break ~ 
Twitter 
Questions / Concerns
Is Facebook the Right 
Tool for You? 
* Who is your audience? 
* What are your marketing goals: 
Awareness? Volunteers? 
D...
Who Uses Facebook? 
* 71% of online adults (as of 9/13) 
* 30 million businesses 
* 829 million daily active users in 
Jun...
How Much Time? 
* 63% of Facebook users 
engage on a daily basis 
* Average user spends 40 
minutes/day on Facebook 
* 339...
Facebook: the Pros 
1. It’s free. 
2. Trackable. 
3. Your audience is probably 
already there.
Facebook: the Cons 
1. It’s not totally free. 
2. It requires good content. 
3. It requires constant care 
and feeding.
Setting Up Your Page
Setting Up Your Page 
* Naming your page 
-match your other marketing 
-easy to search 
-you can only change it once 
* Fi...
Setting Up Your Page 
Facebook Cover Photo 851x851 
Profile Photo 180x180 
Tab Photo 111x74 
*Review FB page guidelines
Setting Up Your Page 
* Using the page as a page vs. 
using it as yourself.
Setting Up Your Page 
* Like other pages. 
* Invite your FB friends to like 
your page (if appropriate). 
* Allow people t...
Setting Up Your Page 
* Events 
* Photos / Photo Albums 
* Custom apps
Setting Up Your Page 
* Events 
* Photos / Photo Albums 
* Custom apps
Facebook Apps
Facebook Apps 
ShortStack – 
shortstackapp.com
Facebook Apps 
-Free up to 25,000 fans 
-Integrates with MailChimp, 
YouTube, Instagram 
-Create contest forms 
-Blog/info...
Boost Your Likes 
* Add to your website. 
* Add to email signature. 
* Promote in email newsletter & 
other marketing effo...
Content, Content, Content 
Ask yourself if it's engaging, 
interesting, useful? Is it of value 
to your customers? 
Find y...
Content 
* Photos (most shared on FB) 
* Quotes 
* Funny e-cards / memes 
* Links to other useful content 
* Your events (...
80 people 
liked 
785 people 
reached
Content 
* News of the day. 
* Share in real-time via mobile. 
* Let people know how they can 
help. 
* But, don’t be too ...
Content 
Most common reason to unlike a 
Facebook page is uninteresting 
posts. 
Source: Digital Insights
Don’t Forget to Engage! 
* Engage with other pages. 
* Respond to people’s comments 
and questions (even the negative 
one...
When & How Often 
* 1-2 times a day provided it’s 
good stuff. 
* Day with highest engagement: 
Friday. 
* Do post on the ...
When your fans are online …
Facebook Advertising 
Organic vs. Paid 
* Pay to boost posts. 
* Pay to generate likes. 
* Budget of $30/month. 
* Start s...
Is This Working? 
* Reach, Likes, Shares, 
Comments 
* Look at Insights to review clicks 
and overall engagement. 
* Googl...
Is Twitter the Right Tool 
for You? 
* Who is your audience? 
* What are your marketing goals: 
Awareness? Volunteers? 
Do...
Who Uses Twitter? 
* 19% of online adults (as of 1/14) 
* Popular among 18-29 yr olds 
* 22% men vs. 15% women 
* 271 mill...
Twitter: the Pros 
1. It’s free. 
2. Highly interactive. 
3. Searchable.
Twitter: the Cons 
1. Saturated (500 million 
Tweets/day) 
2. Can be overwhelming. 
3. It requires constant care and 
feed...
Setting Up Your Page
Setting Up Your Page 
* Pick a username 
-match your other marketing 
-easy to type / recognize 
* Don’t make account priv...
Setting Up Your Page 
Profile photo: 400x400 pixels 
Header photos: 1500x500 pixels
Twitter Terms 
Tweet 
Retweet (RT) 
Direct Message (DM) 
What’s the @ symbol all about? 
. @hollyannfisher 
Hashtag #
Following / Followers 
* Follow people in Charleston, 
similar organizations, supporters. 
* Watch your follower/following...
Boost Your Followers 
* Add to your website. 
* Add to email signature. 
* Promote in email newsletter & 
other marketing ...
Content, Content, Content 
Ask yourself if it's engaging, 
interesting, useful? Is it of value 
to your customers? 
Find y...
Content 
* Photos 
* Quotes 
* Links to other useful content 
* Your events (also partner 
events) 
* Sponsors, donors, vo...
Content 
* Share in real-time via mobile. 
* Let people know how they 
can help. 
* But, don’t be too “salesy.” 
Send peop...
Content 
Use 140 characters or less. 
Make it easy for people to 
Retweet. You can even ask for 
RT.
Don’t Forget to Engage! 
* Engage with followers AND 
people you hope will follow you. 
* Feel free to go “off point” and ...
When & How Often 
The lifespan of a tweet is about 
18 minutes. 
So you could post 2-3 times/hour 
if you want. 
Recommend...
Making the Time 
* Plan your Tweets in advance. 
* Editorial calendar. 
* Schedule posts (Facebook, 
Tweetdeck, Hootsuite,...
Making the Time 
A word of caution about 
volunteers and interns.
Final Tips 
Don’t connect your Facebook and 
Twitter accounts! 
Just get started.
Questions?
Next session: 
Instagram 
Pinterest 
Plenty of time for questions / 
setup issues / ideas / 
brainstorming
Social Media 101: 
Get Connected, Get 
Focused and Get 
Noticed! -- Part 2 
Holly A. Fisher | September 2014
Today’s session: 
Pinterest 
Instagram 
~ break ~ 
Questions / Class Examples and 
Trouble Shooting
Is Pinterest the Right 
Tool for You? 
* Who is your audience 
(women)? 
* Do you have good visual 
content?
Who Uses Pinterest? 
* Women: 80% 
* 70 million users (21% online 
adults) 
* 40 million monthly active users 
* avg numbe...
How Much Time? 
* 23% use at least once a day
Popular Pinning 
Food & Drink 
DIY & Crafts 
Home Décor 
Holidays & Events 
Hair & Beauty 
Women's Fashion 
Design 
Kids 
...
Popular Pinning 
Travel 
Gardening 
Photography 
Film, Music, & Books 
Health & Fitness 
Education 
Humor 
Products 
Anima...
Pinterest: the Pros 
1. It’s free. 
2. Great for boosting web traffic. 
3. Perfect for a female audience.
Pinterest: the Cons 
1. Requires good visuals. 
2. You need your own content. 
3. It requires constant care 
and feeding.
Setting Up Your Page
Setting Up Your Page 
* Set up as a business (analytics) 
* Naming your page. 
-match your other marketing 
* Fill out the...
Creating Boards 
* Name: descriptive & 
creative. 
* Cover pin for board. 
* Board description. 
* Group board. 
* Secret ...
Followers / Pins 
* Add ‘Pin it’ to your content. 
* Add Pinterest icon to email 
signature. 
* Promote in email newslette...
Content 
* Your website content, blog posts 
* Quotes 
* Fun photos 
* Events 
* Sponsors, donors (pin their 
stuff!) 
* R...
Don’t Forget to Engage! 
* Pins other users’ content. 
* Ask people to pin on your 
website or in your location. 
* Let pe...
When & How Often 
* Couple times a week 
* Increase your presence during 
peak times (holidays, travel 
season)
Is This Working? 
* Look at your website traffic. 
* Review Pinterest analytics.
Cool Pinterest Tools 
* Upload your own photos right 
into Pinterest
Cool Pinterest Tools 
Pinwords.com
Cool Pinterest Tools 
Pinstamatic.com
Is Instagram the Right 
Tool for You? 
* Who is your audience? 
* Do you have good visual 
content? 
* Can you keep up wit...
Who Uses Instagram? 
* 200 million monthly active 
* 20+ billion photos shared 
* 23% of teens say it's their 
favorite ne...
Instagram: the Pros 
1. It’s free. 
2. It’s easy and quick. 
3. Great for a younger 
audience.
Instagram: the Cons 
1. Requires good visuals. 
2. You need to be available in 
real-time. 
3. It requires constant care 
...
Account Set Up 
* Download the free app. 
* Use your Twitter handle if you 
can. 
* Add a profile photo, description 
& we...
Account Set Up
Account 
Set Up
Your Photos 
* Filters 
* Hashtags 
* Keep your photo 
description relatively 
short. 
* Tag other users 
* Add location
Followers 
* Add icon to your website. 
* Add to email signature. 
* Promote in email newsletter & 
other marketing effort...
Followers
Don’t Forget to Engage! 
* Like other people’s photos. 
* Comment on photos. 
Host a photo contest. 
-theme 
-hashtag 
-pr...
Content 
* Real-time events. 
* Behind the scenes of your 
organization. 
* “Real-life” activities. 
* Instagram videos (3...
When & How Often 
Multiple times a day if you want.
Cool Instagram Tools 
* Picstitch (free app) 
* iconosquare.com (metrics; 
manage account; add to 
Facebook; look up conte...
Cool Pinterest Tools
Parting Thoughts 
Follow the blogs/social accounts 
of these tools for updates and 
useful case studies. 
hashtags.org 
to...
Questions? 
Problems? 
Account Setup 
Issues?
Thank you! 
Holly A. Fisher 
www.HAFCreative.com 
holly@HAFCreative.com 
@hollyannfisher
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
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Social Media 101: Get Connected, Get Focused and Get Noticed!

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Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.

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Social Media 101: Get Connected, Get Focused and Get Noticed!

  1. 1. Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher | September 2014
  2. 2. Today’s session: Introductions Facebook ~ break ~ Twitter Questions / Concerns
  3. 3. Is Facebook the Right Tool for You? * Who is your audience? * What are your marketing goals: Awareness? Volunteers? Donors? Would Facebook achieve those goals?
  4. 4. Who Uses Facebook? * 71% of online adults (as of 9/13) * 30 million businesses * 829 million daily active users in June 2014 * 66% of users: 15-35 years old * Teens are still there * Slightly more women Sources: Business Insider, Business2Community & Facebook
  5. 5. How Much Time? * 63% of Facebook users engage on a daily basis * Average user spends 40 minutes/day on Facebook * 339 million users access Facebook on mobile each month
  6. 6. Facebook: the Pros 1. It’s free. 2. Trackable. 3. Your audience is probably already there.
  7. 7. Facebook: the Cons 1. It’s not totally free. 2. It requires good content. 3. It requires constant care and feeding.
  8. 8. Setting Up Your Page
  9. 9. Setting Up Your Page * Naming your page -match your other marketing -easy to search -you can only change it once * Fill out the About section as thoroughly as you can.
  10. 10. Setting Up Your Page Facebook Cover Photo 851x851 Profile Photo 180x180 Tab Photo 111x74 *Review FB page guidelines
  11. 11. Setting Up Your Page * Using the page as a page vs. using it as yourself.
  12. 12. Setting Up Your Page * Like other pages. * Invite your FB friends to like your page (if appropriate). * Allow people to comment on your page. * Allow people to tag themselves in photos.
  13. 13. Setting Up Your Page * Events * Photos / Photo Albums * Custom apps
  14. 14. Setting Up Your Page * Events * Photos / Photo Albums * Custom apps
  15. 15. Facebook Apps
  16. 16. Facebook Apps ShortStack – shortstackapp.com
  17. 17. Facebook Apps -Free up to 25,000 fans -Integrates with MailChimp, YouTube, Instagram -Create contest forms -Blog/info on changes to Facebook & best practices
  18. 18. Boost Your Likes * Add to your website. * Add to email signature. * Promote in email newsletter & other marketing efforts. * Generate good content. * Facebook ads. * Contests (change to FB: no like-gating).
  19. 19. Content, Content, Content Ask yourself if it's engaging, interesting, useful? Is it of value to your customers? Find your brand’s voice.
  20. 20. Content * Photos (most shared on FB) * Quotes * Funny e-cards / memes * Links to other useful content * Your events (also partner events) * Sponsors, donors, volunteers. * Give people a glimpse into what you do & why it matters.
  21. 21. 80 people liked 785 people reached
  22. 22. Content * News of the day. * Share in real-time via mobile. * Let people know how they can help. * But, don’t be too “salesy.” Send people to your website! Generate your own content (blog, video).
  23. 23. Content Most common reason to unlike a Facebook page is uninteresting posts. Source: Digital Insights
  24. 24. Don’t Forget to Engage! * Engage with other pages. * Respond to people’s comments and questions (even the negative ones). 35% of customer’s questions go unanswered.
  25. 25. When & How Often * 1-2 times a day provided it’s good stuff. * Day with highest engagement: Friday. * Do post on the weekends. * Review your Insights. 75% of the engagement on a post happens in the first 5 hours.
  26. 26. When your fans are online …
  27. 27. Facebook Advertising Organic vs. Paid * Pay to boost posts. * Pay to generate likes. * Budget of $30/month. * Start small; see what works and make adjustments. * Be strategic. * Review the FB ad guidelines.
  28. 28. Is This Working? * Reach, Likes, Shares, Comments * Look at Insights to review clicks and overall engagement. * Google Analytics. * Ask people how they heard about ____. * Don’t be afraid to try something and then try something else.
  29. 29. Is Twitter the Right Tool for You? * Who is your audience? * What are your marketing goals: Awareness? Volunteers? Donors? Would Twitter achieve those goals?
  30. 30. Who Uses Twitter? * 19% of online adults (as of 1/14) * Popular among 18-29 yr olds * 22% men vs. 15% women * 271 million monthly active users * 500 million Tweets sent/day * 78% of active users are mobile * Users spend about 20 min. * 46% users tweet at least 1/day Sources: Digital Insights, Business Insider & Twitter
  31. 31. Twitter: the Pros 1. It’s free. 2. Highly interactive. 3. Searchable.
  32. 32. Twitter: the Cons 1. Saturated (500 million Tweets/day) 2. Can be overwhelming. 3. It requires constant care and feeding.
  33. 33. Setting Up Your Page
  34. 34. Setting Up Your Page * Pick a username -match your other marketing -easy to type / recognize * Don’t make account private. * Fill out the Profile. * Have some Tweets.
  35. 35. Setting Up Your Page Profile photo: 400x400 pixels Header photos: 1500x500 pixels
  36. 36. Twitter Terms Tweet Retweet (RT) Direct Message (DM) What’s the @ symbol all about? . @hollyannfisher Hashtag #
  37. 37. Following / Followers * Follow people in Charleston, similar organizations, supporters. * Watch your follower/following ratio. * Search * Lists * #Hashtags * Understand this takes time.
  38. 38. Boost Your Followers * Add to your website. * Add to email signature. * Promote in email newsletter & other marketing efforts. * Generate good content. * Use hashtags * Twitter chat * Maybe a contest (500th follower gets a prize).
  39. 39. Content, Content, Content Ask yourself if it's engaging, interesting, useful? Is it of value to your customers? Find you brand’s voice.
  40. 40. Content * Photos * Quotes * Links to other useful content * Your events (also partner events) * Sponsors, donors, volunteers. * Give people a glimpse into what you do & why it matters.
  41. 41. Content * Share in real-time via mobile. * Let people know how they can help. * But, don’t be too “salesy.” Send people to your website! Generate your own content (blog, video).
  42. 42. Content Use 140 characters or less. Make it easy for people to Retweet. You can even ask for RT.
  43. 43. Don’t Forget to Engage! * Engage with followers AND people you hope will follow you. * Feel free to go “off point” and just engage in the topic of the day. It’s OK to talk about the weather.
  44. 44. When & How Often The lifespan of a tweet is about 18 minutes. So you could post 2-3 times/hour if you want. Recommend: 6 times/day.
  45. 45. Making the Time * Plan your Tweets in advance. * Editorial calendar. * Schedule posts (Facebook, Tweetdeck, Hootsuite, SocialOomph). * Set aside a block of time for social media each day. * This is marketing – take it seriously.
  46. 46. Making the Time A word of caution about volunteers and interns.
  47. 47. Final Tips Don’t connect your Facebook and Twitter accounts! Just get started.
  48. 48. Questions?
  49. 49. Next session: Instagram Pinterest Plenty of time for questions / setup issues / ideas / brainstorming
  50. 50. Social Media 101: Get Connected, Get Focused and Get Noticed! -- Part 2 Holly A. Fisher | September 2014
  51. 51. Today’s session: Pinterest Instagram ~ break ~ Questions / Class Examples and Trouble Shooting
  52. 52. Is Pinterest the Right Tool for You? * Who is your audience (women)? * Do you have good visual content?
  53. 53. Who Uses Pinterest? * Women: 80% * 70 million users (21% online adults) * 40 million monthly active users * avg number of pins from female users: 158 * 84% women are active * 92% of pins are from women Sources: Digital Insights
  54. 54. How Much Time? * 23% use at least once a day
  55. 55. Popular Pinning Food & Drink DIY & Crafts Home Décor Holidays & Events Hair & Beauty Women's Fashion Design Kids Art Weddings
  56. 56. Popular Pinning Travel Gardening Photography Film, Music, & Books Health & Fitness Education Humor Products Animals Outdoors
  57. 57. Pinterest: the Pros 1. It’s free. 2. Great for boosting web traffic. 3. Perfect for a female audience.
  58. 58. Pinterest: the Cons 1. Requires good visuals. 2. You need your own content. 3. It requires constant care and feeding.
  59. 59. Setting Up Your Page
  60. 60. Setting Up Your Page * Set up as a business (analytics) * Naming your page. -match your other marketing * Fill out the About section as thoroughly as you can. * Profile Photo 160x165 * Verify your website. * Can connect to Twitter.
  61. 61. Creating Boards * Name: descriptive & creative. * Cover pin for board. * Board description. * Group board. * Secret board.
  62. 62. Followers / Pins * Add ‘Pin it’ to your content. * Add Pinterest icon to email signature. * Promote in email newsletter & other marketing efforts. * Start following individuals/businesses. * Add a Pinterest app to your Facebook page.
  63. 63. Content * Your website content, blog posts * Quotes * Fun photos * Events * Sponsors, donors (pin their stuff!) * Retail * Create useful boards * Create fun boards
  64. 64. Don’t Forget to Engage! * Pins other users’ content. * Ask people to pin on your website or in your location. * Let people know what the popular pins are. Resources/Best Practices Guide: business.pinterest.com
  65. 65. When & How Often * Couple times a week * Increase your presence during peak times (holidays, travel season)
  66. 66. Is This Working? * Look at your website traffic. * Review Pinterest analytics.
  67. 67. Cool Pinterest Tools * Upload your own photos right into Pinterest
  68. 68. Cool Pinterest Tools Pinwords.com
  69. 69. Cool Pinterest Tools Pinstamatic.com
  70. 70. Is Instagram the Right Tool for You? * Who is your audience? * Do you have good visual content? * Can you keep up with this in real time?
  71. 71. Who Uses Instagram? * 200 million monthly active * 20+ billion photos shared * 23% of teens say it's their favorite network * 13% online users * 90% under the age of 35 * 68% female
  72. 72. Instagram: the Pros 1. It’s free. 2. It’s easy and quick. 3. Great for a younger audience.
  73. 73. Instagram: the Cons 1. Requires good visuals. 2. You need to be available in real-time. 3. It requires constant care and feeding.
  74. 74. Account Set Up * Download the free app. * Use your Twitter handle if you can. * Add a profile photo, description & website. * Start looking for folks to follow. * Can connect to Twitter and Facebook accounts. * Don’t make the account private.
  75. 75. Account Set Up
  76. 76. Account Set Up
  77. 77. Your Photos * Filters * Hashtags * Keep your photo description relatively short. * Tag other users * Add location
  78. 78. Followers * Add icon to your website. * Add to email signature. * Promote in email newsletter & other marketing efforts. * Add Instagram app to your Facebook page. * Jump in on popular hashtags (#SundayFunday #Food #NoFilter #tbt #dogsofinstagram #WHP)
  79. 79. Followers
  80. 80. Don’t Forget to Engage! * Like other people’s photos. * Comment on photos. Host a photo contest. -theme -hashtag -promote (website, blog, other social networks)
  81. 81. Content * Real-time events. * Behind the scenes of your organization. * “Real-life” activities. * Instagram videos (3-15 seconds).
  82. 82. When & How Often Multiple times a day if you want.
  83. 83. Cool Instagram Tools * Picstitch (free app) * iconosquare.com (metrics; manage account; add to Facebook; look up contests) * picdeck.co (Tweetdeck style)
  84. 84. Cool Pinterest Tools
  85. 85. Parting Thoughts Follow the blogs/social accounts of these tools for updates and useful case studies. hashtags.org top-hashtags.com
  86. 86. Questions? Problems? Account Setup Issues?
  87. 87. Thank you! Holly A. Fisher www.HAFCreative.com holly@HAFCreative.com @hollyannfisher

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