Social Media Presentation at Key4Women networking event
Social Media 101+ Niclas Hulting Director of Web Marketing and Social Media Trine University 11/20/12 @niclashulting Key4Women Luncheon @ Caruso’s
What is social media?• “Fundamental shift in how we communicate”• Tool(set) – help you with customer service and marketing among other things.
Social Media Facts• Over 1 billion users on Facebook• If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population• Over 50% of the world’s population is under 30-years-old• In 10 years over 40% of the Fortune 500 will no longer be here• 1 in 5 couples meet online• 1 in 5 divorces are blamed on Facebook• 69 percent of parents said they are currently “friends” with their children on a social media site• Every second 2 new members join LinkedIn• Every minute 72 hours of video is uploaded to YouTube• If Wikipedia were made into a book it would be 2.25 million pages long• 97% of Pinterest Facebook Fans are Women• 53% of people on Twitter recommend products in their Tweets• 90% of people trust online recommendations from people they know• Only 14% trust traditional TV advertisements• 93% of marketers use social media for business Facts from Erik Qualman’s “Socialnomics”
What social media is NOT?• Silver bullet• NEW• Fad• Free
When should I start using Social Media?• Now• Social media is a way for your business to stay relevant• “The businesses that don’t embrace social will no longer be around in 10 years”
Why should I use Social Media?• Your customers are! (#1 reason)• If someone calls your office – you pick up the phone; if someone tweets you – RT or @reply• Monitor your brand• Customer service, Marketing, PR, and News• Building and cultivating community and loyalty
How do I begin?• Listening and hearing• Listen to what is being said about your brand, your competition, your industry, your products, etc…• When you feel that you have a good grasp of what is being said, JUMP IN.
What do I do?• Pull vs. Push• Comcast example• Listen and monitor• Add value when possible• Give and you shall receive• DON’T SELL (at the most, push your own business and product no more than every 10 updates)
Conduct a Social Media Analysis1. SWOT2. Define demographics3. Define goals/expectations4. Assess resources available5. Analyze existing website6. Analyze current social media efforts7. Communicate and set expectations for plan8. Tools to use9. Metrics – Tracking
(Free) Tools• Facebook Page• SM management platform (hootsuite, tweetdeck)• SurveyMonkey• MailChimp• DropBox or Google Drive• “Listening tools” – Google Alerts – Socialpointer.com – Socialmention.com – Topsy