1. 俞真 Calvin Yu / 2014.06.09
鞏固、深化、延伸 Solidify, Deepen, Extend

4. A Mind-Shifting Swim⼀一次改變⼼心態的游泳

5. North Pole Swim vs.
Everest Swim
極地與⾼高峰

6. ⼼心態
Mindset
• 「⼀一些事以前運作得很好，並不代表
將來也能同樣發揮作⽤用。現在我在做
任何事之前，都會問⾃自⼰己到底需要怎
樣的⼼心態，才可妥善處理這件事。」
• “Just because something has
worked in the past so well, doesn't
mean it's going to work in the
future. And similarly, now, before I
do anything, I ask myself what type
of mindset do I require to
successfully complete a task.”

7. ⼼心態
Mindset
• 「第⼆二樣我學懂的事情是徹底⽽而有策
略的轉變。」
• “And then the second lesson, the
radical, tactical shift.”

8. The Time Constraint
Remains Unchanged
時間限制不變

9. The Way We Spend Time
Changes
時間運⽤用不再⼀一樣

10. Too much information太多資訊

11. Too many choices太多媒體

12. Too many new possibilities太多新可能性

13. The Need for Communication
Remains Unchanged
溝通的需要不變

14. The Way We Communicate
Changes
溝通模式不再⼀一樣

15. 新媒體是甚麼？
What are New Media?

16. 如果在耶穌降⽣生的時代已有新媒體
If New Media exist when Jesus was born

17. 社交媒體只是時興玩意？
Social Media is a fad?

18. 還是溝通模式的根本性轉變？
Or a fundamental shift in the way we communicate?

19. Challenges of New Media Era新媒體時代的挑戰

20. 新媒體時代的挑戰
Challenges
• 內容發送 Content Delivery
• 新的可能性 New Possibilities
• 新媒體及流動平台的衝擊
New media & mobile platforms
• 溝通模式 Mode of Communication
• 互動與參與
Interaction & Participation
• 學習與溝通經驗的改變
Changing learning and
communication experience

21. 新媒體時代的挑戰
Challenges
• 觸發點 Triggering Point
• 內容⽣生命週期 Content Life Cycle
• 學習期望（內容、時間、形式等）的
改變
Changing learning expectation
(content, timing, format, etc.)
• 闊度． 深度． 速度
Breath, Depth, Speed

22. Opportunities of New Media Era新媒體時代的機遇

23. 機遇
Opportunities
• 新媒體⽂文化
New Media Culture
• 參與、分享、互動
Participation, Sharing, Interaction
• 到我這裡來 vs. 到你那裡去
Come to where I am vs.
Go to where you are
• 點滴
Bite-size

24. 機遇
Opportunities
• 以⼀一當百
One to Many
• 同步溝通與⾮非同步溝通的協同效應
Synergy of Synchronous vs.
Asynchronous Communication
• 多元化、多向度溝通
Multi-dimensional Communication
• 賦權與傳承
Empowerment and Vision Alignment

25. 機遇
Opportunities
• 適時溝通： 隨時隨地
Timely communication: Any time,
anywhere
• 對話：平等對話與對等話語權
Dialogue: On equal terms
• ⾝身教
Role model
• ⽣生命點滴的累積
Accumulation of bits and pieces
• 額外的教育與溝通平台
Extra platform for education and
communication

26. Thousands of Choices千頭萬緒

27. Puzzled?如何⼊入⼿手？

28. Myths of New Media新媒體迷思

29. 新媒體迷思
Myths of New Media
• 創意？
Creativity?
• 年晚煎堆現象
Me too phenomenon
• 拆台恐懼症
There will be negative posts!
• 我們沒有資源！
We have no resources!
• 我們沒資訊科技⼈人才！
We have no IT people!

30. 新媒體迷思
Myths of New Media
• 那是年輕⼈人的玩意！
It is for the Youth only!
• 我們已經有網站！
We have website already!
• ⾯面對⾯面交流更好！
Face to face is better!
• 如何選擇新媒體？
How to pick the right ones?
• 把資訊全放上去！
Just put everything on it!

31. Myth: Negative responses迷思：拆台恐懼症

32. 事實
Fact
• 牧養與⾒見證的好機會
Good opportunity for pastoral care
and witness
• 負⾯面回應總會有
Negative posts will appear
somewhere ultimately
• 在你的平台上出現有好處：你可回應
They had better appear in your
space so that you can respond
• 有容乃⼤大 Let them speak

33. 提⽰示
新媒體令你有更多牧
養空間！
Tip
New media gives you more
opportunities for pastoral care!

34. Myth
We have no resources!
迷思：
我們沒有資源！

35. 事實
Fact
• 那你更要善⽤用新媒體！
That is exactly why you need New
Media!
• 可信任的連繫是你的資產
Trusted connections are your assets
• 擴散效果
Viral effect
• 發掘⼯工作的潛在價值
Explore the hidden potentials of
your work

36. 提⽰示
有了新媒體平台，你⽐比以往擁有更
多的資源！
Tip
With New Media platforms, you
become much more resourceful
than you used to be!

37. Myth:
I am not IT person!
迷思：
我不是科技⼈人！

38. 事實⼆二
Fact #2
• 新媒體是為所有⼈人設計的！
New Media is designed for
everyone!
• 他們早已為你解決技術難題！
They have already done the
technical hard work for you!
• 你⽐比任何科技⼈人更明⽩白機構異象！
You know better about the vision
than any IT experts!

39. 提⽰示⼆二
你⽐比科技⼈人更明⽩白機
構異象！
Tip #2
You know the vision better than
IT people!

40. 新媒體迷思
Myths of New Media
• 拆台恐懼症
There will be negative posts!
• 我們沒有資源！
We have no resources!
• 我們沒資訊科技⼈人才！
We have no IT people!
• 創意？
Creativity?
• 年晚煎堆現象
Me too phenomenon

41. 新媒體迷思
Myths of New Media
• 那是年輕⼈人的玩意！
It is for the Youth only!
• 我們已經有網站！
We have website already!
• ⾯面對⾯面交流更好！
Face to face is better!
• 如何選擇新媒體？
How to pick the right ones?
• 把資訊全放上去！
Just put everything on it!

42. Case Study個案研討

43. CCL App證主App

44. eReading@iPad得⼒力閱讀

45. 經聞有祢@Pinterest VersePress@Pinterest

46. BibleSummary@Twitter BibleSummary@Twitter

47. 羅乃萱facebook專⾴頁 Shirley Lo’s facebook page

48. 羅乃萱facebook專⾴頁 Shirley Lo’s facebook page

49. 施達扶貧體驗團 CEDAR Trip

50. Christian New Media Movement基督教新媒體運動

51. Strategy策略

52. 策略
Strategy
• 專欄⽂文章：記錄思考，傳承異象
Articles: Vision - Think, Record &
Disseminate
• 專項研究：交流經驗，策勵共進
Research: Experience Exchange
and Inspiration
• 專題培訓：定點探討，深⼊入剖析
Seminar: Focused Discussion and
In-depth Analysis
• 專案顧問：驗證理論，培訓團隊
Project: Theory Verification and
Team Cultivation

53. netfish.cc/content漁翁撒網@真証傳播

54. 搜尋引擎優化 Search Engine Optimization

55. OneSlide.ccOneSlide

56. 基督教新媒體研討 newmediatalk.cc

57. cww.hk信徒箴⾔言電⼦子平台

58. cww.hk信徒箴⾔言電⼦子平台

59. facebook.com/cww.hk信徒箴⾔言電⼦子平台

60. cww.hk/app信徒箴⾔言電⼦子平台

61. TED.com

62. Lessons Learned學習

63. 學習
Lessons Learned
• 異象為本，按部就班
Be vision-centric, step by step
• 受眾⾓角度的重要性
Importance of users’ perspectives
• 著重可持續的基礎建設：同⼯工培訓、
流程優化、營運模式的整合調節
Emphasized on sustainable
infrastructure: staff development,
process streamlining, integration
and adjustment of operation
• 運⽤用現有平台，減低技術⾵風險及成本
Use prevailing platform to minimize
technical risk and cost

64. Characteristics of New Media新媒體的特點

65. User-driven⽤用⼾戶為本

66. Connections of Connections連繫的連繫

67. Trusted Connections可信任的連繫

68. Emotionally Connected情感的連繫

69. Sharing and Interaction分享與互動

70. Participation參與

71. Walk Together同⾏行

72. Asynchronous Communication⾮非同步溝通

73. One to Many以⼀一當百

74. The Power of Like讚好的威⼒力

75. Come to where I am到我這裡來

76. Go to where you are到你那裡去

77. Solidify, Deepen, Extend鞏固、深化、延伸

78. 異象主導 Vision-driven

79. 異象主導
Vision-driven
• 思考過程 Thinking Process
• 起點 Starting point
• 參與 Participation
• 科技為輔 Technology facilitates

80. 持續可⾏行 Sustainable

81. 持續可⾏行
Sustainable
• 切實可⾏行 Doable
• 20/80 定律 20/80 Rule
• 簡單易⽤用 Simple
• “Simplicity is the ultimate
sophistication.” ~ Da Vinci
• 簡體字的故事
Simplified Chinese Characters
• 經濟實惠 Economical
• 考量總體成本 Total Cost

82. 可⼤大可⼩小 Scalable

83. 可⼤大可⼩小
Scalable
• 可按需要擴充規模 Expandable
• 雲端平台
Cloud Computing
• 為將來規劃
With the future in mind
• 可重複使⽤用
Reusable

84. 事⼯工需要 Operational needs

85. 事⼯工需要
Operational needs
• 溝通 Communication
• 多媒體 Multimedia
• 資訊分享 Information sharing
• 同步 Synchronous
• ⾮非同步 Asynchronous
• 知識管理 Knowledge management

86. 啟迪
Inspiration
• 紥穩根基
Build the fundamentals first
• 定位準確
Position precisely
• 探索互動
Explore the interaction
• 優化整合
Streamline and integrate

87. Broadcasting vs. Sharing傳播與分享

88. 傳播與分享
Broadcasting vs. Sharing
• 權威
Authority
• 資訊發佈者的⾓角⾊色
Role of Information Publisher
• 版權
Copyright
• 賦權
Empowerment

89. 協同效應 Synergy

90. 協同效應
Synergy
• 策略連繫
Strategic connection
• 資源運⽤用
Resource utilisation
• ⼼心態轉化
Mindset transformation
• ⽤用者互動
User interaction

91. Solidify, Deepen, Extend鞏固、深化、延伸

92. New Horizons, New Wheatfield新視界、新⽲禾場

93. 你準備好了嗎？
Are you ready?

94. 凡我所⾏行的，
都是為福⾳音的緣故，
為要與⼈人同得這福⾳音的好處。
～哥林多前書9:23

95. What do you think?你點睇？

96. 基督教新媒體運動
Christian New Media Movement
http://netfish.cc
calvinyu@netfish.cc