Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)

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Social Media Strategy 社交媒體策略
2010.08.25 @ GNCI 真証傳播

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  • Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)

    1. 1. Social Media Strategy Calvin Yu @ GNCI / 2010.08.25
    2. 2. Social Media is a fad?
    3. 3. Or a fundamental shift in the way we communicate?
    4. 4. Changing Landscape
    5. 5. Changing Landscape • content delivery • new possibilities • mode of communication • interaction • speed
    6. 6. Changing Landscape • triggering point • product life cycle • expectation
    7. 7. Puzzled?
    8. 8. Social Networking?
    9. 9. Myths of Social Networking
    10. 10. Myth #1 It is for the Youth only!
    11. 11. Fact #1 • During the past 5 years • ^ 55% seniors actively using the Internet ^ 55% • ^ 11% time spent online by the seniors ^ 11% • During the past 2 years • ^ 53% social networking seniors ^ 53% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
    12. 12. Fact #1 • Facebook • Growing in all age/gender demographic • 55 Fastest growing segment: Women over 55 • 45% 26 45% users > 26 years Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
    13. 13. Tip #1 The audience spectrum is much wider than what you can imagine!
    14. 14. Myth #2 We have website already!
    15. 15. Fact #2 • Web 1.0 vs. Web 2.0 • Website: passive information distribution • Social Networking: active information sharing and interaction through trusted connections • Speed of distribution
    16. 16. Tip #2 Be open-minded and embrace new possibilities!
    17. 17. Myth #3 We have no resources!
    18. 18. Fact #3 • That is exactly why you need Social Networking! • Trusted connections are your assets • Viral effect • Explore the hidden potentials of your work
    19. 19. Tip #3 With Social Networking platforms, you become much more resourceful than you used to be!
    20. 20. Myth #4 We have no IT people!
    21. 21. Fact #4 • Social Networking is designed for everyone! • They have already done the technical hard work for you! • ! You know better about your organization’s vision than any IT experts!
    22. 22. Tip #4 You need relevant Social Networking strategy rather than competent IT people!
    23. 23. Myth #5 How to pick the right ones?
    24. 24. Fact #5 • Social Networking is no different from what your organization have been doing for years! • You know the target audience > Go find them!
    25. 25. Tip #5 The choice is a strategic one rather than a technical one!
    26. 26. Myth #6 Just put everything on it!
    27. 27. Fact #6 • Highly competitive in attention seeking • What to share and how to share • Editorial Principles: Concise, Graphical, Shareable
    28. 28. Tip #6 Customize and Differentiate!
    29. 29. Myth #7 There will be negative posts!
    30. 30. Fact #7 • Then you had better hurry up! • Negative posts will appear somewhere ultimately • They had better appear in your space so that you can respond • Let them speak
    31. 31. Tip #7 Social networking gives you more opportunities to tell your side of story!
    32. 32. Characteristics of Social Networking
    33. 33. Connections of Connections
    34. 34. Trusted Connections
    35. 35. Participation
    36. 36. Social Media Strategy
    37. 37. Social Media Strategy • Solidify, deepen and extend Trusted Connections
    38. 38. Focused
    39. 39. Coherent
    40. 40. Sustainable
    41. 41. Sustainable • Doable • 20/80 20/80 Rule • Simple • “Simplicity is the ultimate sophistication.” ~ Da Vinci • Economical • Total Cost
    42. 42. In search of excellence for HIM

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