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千里之行 Begin with a Single Step

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2014-03-21
新媒體講座@遠東廣播 (http://febchk.org)
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千里之行 Begin with a Single Step

  1. 1. 俞真 Calvin Yu / 2014.03.21 ! 千⾥里之⾏行 Begin with a Single Step
  2. 2. A Mind-Shifting Swim⼀一次改變⼼心態的游泳
  3. 3. North Pole Swim vs. 
 Everest Swim 極地與⾼高峰
  4. 4. ⼼心態 Mindset • 「⼀一些事以前運作得很好,並不代表 將來也能同樣發揮作⽤用。現在我在做 任何事之前,都會問⾃自⼰己到底需要怎 樣的⼼心態,才可妥善處理這件事。」 • “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”
  5. 5. ⼼心態 Mindset • 「第⼆二樣我學懂的事情是徹底⽽而有策 略的轉變。」 • “And then the second lesson, the radical, tactical shift.”
  6. 6. The Time Constraint 
 Remains Unchanged 時間限制不變
  7. 7. The Way We Spend Time Changes 時間運⽤用不再⼀一樣
  8. 8. Too much information太多資訊
  9. 9. 太多資訊 Too much information • 通訊 Communication • 電郵,短訊,即時訊息,信件, 等等
 Email, SMS, Instant Messages, Letters, etc. • 資訊 Information • 新聞,廣告,⽣生活資訊,等等
 News, Advertisement, Lifestyle Information, etc.
  10. 10. Too many choices太多媒體
  11. 11. 太多媒體 Too many choices • 傳統媒體 Traditional media • 報紙、雜誌、書、電視、電影、 電台等等
 Press, Magazine, Book, TV, Movie, Radio etc. • 新媒體 New media • 網⾴頁,博客,Facebook,Twitter, Podcast, 等等
 Web, Blog, Facebook, Twitter, Podcast, etc.
  12. 12. 太多媒體 Too many media • 資訊超載 Information overload • 噪⾳音充斥 Too much noise • 溝通時間相對減少 
 Less time for communication • 即⻝⾷食⽂文化
 Bite-sized content consumption • 期望有所轉變
 Changing expectation
  13. 13. Too many new possibilities太多新可能性
  14. 14. 太多新可能性 Too many possibilities • 智能⼿手機和平板電腦的衝擊
 Strike of smartphone and tablet computer • 經驗的改變
 Changing experience • 期望的改變
 Changing expectation
  15. 15. Curated Computing導賞式電腦應⽤用
  16. 16. 導賞式電腦應⽤用 Curated Computing • 後個⼈人電腦時代
 Post-PC Era • ⽤用⼾戶為本+無需個⼈人電腦
 User Centric + PC-Free • 少⼀一些選擇,多⼀一些關聯
 Less Choices, More Relevance • ⽔水平更⾼高,⾨門檻更低
 Raise the bar with lower barriers
  17. 17. 導賞式電腦應⽤用 Curated Computing • 收窄因技術⽔水平產⽣生的數碼鴻溝
 Narrow technical digital divide • 數碼資訊的新⽤用⼾戶
 New users of digital information • Web與App的迷思
 Web vs. App
  18. 18. What do you think?你點睇?
  19. 19. The Need for Communication 
 Remains Unchanged 溝通的需要不變
  20. 20. The Way We Communicate Changes 溝通模式不再⼀一樣
  21. 21. 新媒體是甚麼? What are New Media?
  22. 22. 社交媒體只是時興玩意? Social Media is a fad?
  23. 23. 還是溝通模式的根本性轉變? Or a fundamental shift in the way we communicate?
  24. 24. Characteristics of New Media新媒體的特點
  25. 25. User-driven⽤用⼾戶為本
  26. 26. Connections of Connections連繫的連繫
  27. 27. Trusted Connections可信任的連繫
  28. 28. Emotionally Connected情感的連繫
  29. 29. Sharing and Interaction分享與互動
  30. 30. Participation參與
  31. 31. Walk Together同⾏行
  32. 32. Asynchronous Communication⾮非同步溝通
  33. 33. One to Many以⼀一當百
  34. 34. The Power of Like讚好的威⼒力
  35. 35. Solidify, Deepen, Extend鞏固、深化、延伸
  36. 36. Come to where I am到我這裡來
  37. 37. Go to where you are到你那裡去
  38. 38. Challenges of New Media Era新媒體時代的挑戰
  39. 39. 新媒體時代的挑戰 Challenges • 內容發送 Content Delivery • 新的可能性 New Possibilities • 新媒體及流動平台的衝擊
 New media & mobile platforms • 溝通模式 Mode of Communication • 互動與參與
 Interaction & Participation • 學習與溝通經驗的改變
 Changing learning and communication experience
  40. 40. 新媒體時代的挑戰 Challenges • 觸發點 Triggering Point • 產品⽣生命週期 Product Life Cycle • 學習期望(內容、時間、形式等)的 改變
 Changing learning expectation (content, timing, format, etc.) • 闊度. 深度. 速度
 Breath, Depth, Speed
  41. 41. Opportunities of New Media Era新媒體時代的機遇
  42. 42. 機遇 Opportunities • 新媒體⽂文化
 New Media Culture • 參與、分享、互動
 Participation, Sharing, Interaction • 到我這裡來 vs. 到你那裡去
 Come to where I am vs. 
 Go to where you are • 點滴
 Bite-size
  43. 43. 機遇 Opportunities • 以⼀一當百
 One to Many • 同步溝通與⾮非同步溝通的協同效應
 Synergy of Synchronous vs. Asynchronous Communication • 多元化、多向度溝通
 Multi-dimensional Communication • 賦權與傳承
 Empowerment and Vision Alignment
  44. 44. 機遇 Opportunities • 適時溝通: 隨時隨地
 Timely communication: Any time, anywhere • 對話:平等對話與對等話語權
 Dialogue: On equal terms • ⾝身教
 Role model • ⽣生命點滴的累積
 Accumulation of bits and pieces • 額外的教育與溝通平台
 Extra platform for education and communication
  45. 45. Broadcasting vs. Sharing傳播與分享
  46. 46. 傳播與分享 Broadcasting vs. Sharing • 權威
 Authority • 資訊發佈者的⾓角⾊色
 Role of Information Publisher • 版權
 Copyright • 賦權
 Empowerment
  47. 47. 協同效應 Synergy
  48. 48. 協同效應 Synergy • 策略連繫
 Strategic connection • 資源運⽤用
 Resource utilisation • ⼼心態轉化
 Mindset transformation • ⽤用者互動
 User interaction
  49. 49. 協同效應 Synergy • 個案研討
 Case Discussion • OpenCourseware Consortium • TED.com • 福⾳音證主協會
 Christian Communication Limited
  50. 50. Open Courseware Consortium
  51. 51. TED.com
  52. 52. CCL福⾳音證主協會
  53. 53. 起點 On Our Mark • 機構的新嘗試
 New attempt for CCL • ⽋欠缺經驗的團隊
 Inexperienced team • 資源限制
 Resource constraints • 配套不⾜足
 Lack of appropriate infrastructure
  54. 54. 證主App⾹香港版 CCL App HK • 證主團隊由全部由編輯組成
 CCL’s team was formed by editors • 以WordPress搭配x.App
 Solution: WordPress + x.App • 建設WP後台、開發App前台、系統 測試、蘋果審批全部於1個⽉月內完成
 All development processes completed in 1 month • 上架⽇日是證主40週年感恩崇拜>全是 恩典!
 App launched on the date of CCL’s 40th Anni. Service > God’s grace!
  55. 55. 證主App國際版 CCL App International • 包括⾹香港、美國、新加坡、台灣證主
 Covers CCL HK, US, SG, TW • 複製經驗、擴展規模、加強本地內容
 Replicate and scale up experience, enhance localized content • 跨地域培訓及協調的挑戰
 Challenges of cross-regional training and alignment • ⾹香港同⼯工可主導專案的策劃及執⾏行
 CCL HK Staff can take lead in the project
  56. 56. 證主App⾹香港版 CCL App HK • 跨平台⽀支援:iOS、Android、Web
 Cross-platform: iOS, Android, Web • 多元內容
 Multi-faceted content • 最新資訊能於半⼩小時內到達讀者⼿手中
 Latest update can reach readers in 30 mins • 例⼦子:斯托得牧師息勞歸主
 Example: John Stott’s death • 團隊累積寶貴經驗
 Precious experience for the team

  57. 57. 得⼒力閱讀 eReading • 回應闊度、深度與速度的挑戰
 Response to challenges of breath, width, and speed • 內容重組及再⽤用
 Content repackaging and reuse • 快速流程及增值配套
 Fast workflow and value-added package • 開放平台+⾮非獨家出版
 Open platform + Non-exclusive publishing
  58. 58. Lessons Learned學習
  59. 59. 學習 Lessons Learned • 異象為本,按部就班
 Be vision-centric, step by step • 讀者⾓角度的重要性
 Importance of readers’ perspectives • 著重可持續的基礎建設:同⼯工培訓、 流程優化、營運模式的整合調節
 Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation • 運⽤用現有平台,減低技術⾵風險及成本
 Use prevailing platform to minimize technical risk and cost
  60. 60. Solidify, Deepen, Extend鞏固、深化、延伸
  61. 61. New Horizons, New Wheatfield新視界、新⽲禾場
  62. 62. 你準備好了嗎? Are you ready?
  63. 63. 凡我所⾏行的, 都是為福⾳音的緣故, 為要與⼈人同得這福⾳音的好處。 ~哥林多前書9:23
  64. 64. What do you think?你點睇?
  65. 65. 基督教新媒體運動 Christian New Media Movement http://netfish.cc calvinyu@netfish.cc

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