`
www.getbrandswag.com
www.kylelacy.com

     @kyleplacy

facebook.com/kyleplacy
What are we going to talk
         about?
What are we going to talk
         about?

• Change Development
What are we going to talk
         about?

• Change Development
• Changing Technology
What are we going to talk
         about?

• Change Development
• Changing Technology
• Social Media
What are we going to talk
         about?

• Change Development
• Changing Technology
• Social Media
• Interaction
82%
160M
600M
2012
More time will be spent on the
Internet through mobile phones
    than desktop computers
CONTENT
CONTROL
Biggest
Misconception?
Twitter
Twitter

• Accidents
Twitter

• Accidents
• Transit Information
Twitter

• Accidents
• Transit Information
• News
Twitter

• Accidents
• Transit Information
• News
• Traffic Patterns
Facebook
Facebook

• Contests
Facebook

• Contests
• Polls
Facebook

• Contests
• Polls
• Teen Driver Information
Facebook

• Contests
• Polls
• Teen Driver Information
• Video Updates
1.
Crowd
Sourcing
2.
Multiple
Touchpoints
3.
Integration
4.
Campaign
Awareness
5.
Easing Budget
6.
Public
Involvement
What You Should Be Doing
       Tomorrow
What You Should Be Doing
       Tomorrow

 • Research
What You Should Be Doing
       Tomorrow

 • Research
 • Discuss
What You Should Be Doing
       Tomorrow

 • Research
 • Discuss
 • Plan
What You Should Be Doing
       Tomorrow

 • Research
 • Discuss
 • Plan
 • Activate
Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5...
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
Social Media and the Transportation Industry
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Social Media and the Transportation Industry

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  • Social Media and the Transportation Industry

    1. `
    2. www.getbrandswag.com
    3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
    4. What are we going to talk about?
    5. What are we going to talk about? • Change Development
    6. What are we going to talk about? • Change Development • Changing Technology
    7. What are we going to talk about? • Change Development • Changing Technology • Social Media
    8. What are we going to talk about? • Change Development • Changing Technology • Social Media • Interaction
    9. 82%
    10. 160M
    11. 600M
    12. 2012
    13. More time will be spent on the Internet through mobile phones than desktop computers
    14. CONTENT
    15. CONTROL
    16. Biggest Misconception?
    17. Twitter
    18. Twitter • Accidents
    19. Twitter • Accidents • Transit Information
    20. Twitter • Accidents • Transit Information • News
    21. Twitter • Accidents • Transit Information • News • Traffic Patterns
    22. Facebook
    23. Facebook • Contests
    24. Facebook • Contests • Polls
    25. Facebook • Contests • Polls • Teen Driver Information
    26. Facebook • Contests • Polls • Teen Driver Information • Video Updates
    27. 1. Crowd Sourcing
    28. 2. Multiple Touchpoints
    29. 3. Integration
    30. 4. Campaign Awareness
    31. 5. Easing Budget
    32. 6. Public Involvement
    33. What You Should Be Doing Tomorrow
    34. What You Should Be Doing Tomorrow • Research
    35. What You Should Be Doing Tomorrow • Research • Discuss
    36. What You Should Be Doing Tomorrow • Research • Discuss • Plan
    37. What You Should Be Doing Tomorrow • Research • Discuss • Plan • Activate
    38. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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