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20130223 hkaect-connecting-the-dots-slideshare

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20130223 hkaect-connecting-the-dots-slideshare

  1. 1. 俞真 Calvin Yu / 2013.02.23連繫點滴 Connecting the Dots
  2. 2. A Mind-Shifting Swim⼀一次改變⼼心態的游泳
  3. 3. North Pole Swim vs.Everest Swim極地與⾼高峰
  4. 4. ⼼心態Mindset• 「⼀一些事以前運作得很好,並不代表將來也能同樣發揮作⽤用。現在我在做任何事之前,都會問⾃自⼰己到底需要怎樣的⼼心態,才可妥善處理這件事。」• “Just because something hasworked in the past so well, doesntmean its going to work in thefuture. And similarly, now, before Ido anything, I ask myself what typeof mindset do I require tosuccessfully complete a task.”
  5. 5. ⼼心態Mindset• 「第⼆二樣我學懂的事情是徹底⽽而有策略的轉變。」• “And then the second lesson, theradical, tactical shift.”
  6. 6. The Time ConstraintRemains Unchanged時間限制不變
  7. 7. The Way We Spend TimeChanges時間運⽤用不再⼀一樣
  8. 8. Too much information太多資訊
  9. 9. 太多資訊Too much information• 通訊 Communication• 電郵,短訊,即時訊息,信件,等等Email, SMS, Instant Messages,Letters, etc.• 資訊 Information• 新聞,廣告,⽣生活資訊,等等News, Advertisement, LifestyleInformation, etc.
  10. 10. Too many choices太多媒體
  11. 11. 太多媒體Too many choices• 傳統媒體 Traditional media• 報紙、雜誌、書、電視、電影、電台等等Press, Magazine, Book, TV,Movie, Radio etc.• 新媒體 New media• 網⾴頁,博客,Facebook,Twitter,Podcast, 等等Web, Blog, Facebook, Twitter,Podcast, etc.
  12. 12. 太多媒體Too many media• 資訊超載 Information overload• 噪⾳音充斥 Too much noise• 溝通時間相對減少Less time for communication• 即⻝⾷食⽂文化Bite-sized content consumption• 期望有所轉變Changing expectation
  13. 13. Too many new possibilities太多新可能性
  14. 14. 太多新可能性Too many possibilities• 平板電腦的衝擊Strike of tablet computer• 經驗的改變Changing experience• 期望的改變Changing expectation
  15. 15. Curated Computing導賞式電腦應⽤用
  16. 16. 導賞式電腦應⽤用Curated Computing• 後個⼈人電腦時代Post-PC Era• ⽤用⼾戶為本+無需個⼈人電腦User Centric + PC-Free• 少⼀一些選擇,多⼀一些關聯Less Choices, More Relevance• ⽔水平更⾼高,⾨門檻更低Raise the bar with lower barriers
  17. 17. 導賞式電腦應⽤用Curated Computing• 收窄因技術⽔水平產⽣生的數碼鴻溝Narrow technical digital divide• 電⼦子資訊的新⽤用⼾戶New users of digital information• Web與App的迷思Web vs. App
  18. 18. The Need for CommunicationRemains Unchanged溝通的需要不變
  19. 19. The Way We CommunicateChanges溝通模式不再⼀一樣
  20. 20. 新媒體是甚麼?What are New Media?
  21. 21. 社交媒體只是時興玩意?Social Media is a fad?
  22. 22. 還是溝通模式的根本性轉變?Or a fundamental shift in the way we communicate?
  23. 23. Characteristics of New Media新媒體的特點
  24. 24. Connections of Connections連繫的連繫
  25. 25. Trusted Connections可信任的連繫
  26. 26. Emotionally Connected情感的連繫
  27. 27. Sharing and Interaction分享與互動
  28. 28. Participation參與
  29. 29. Walk Together同⾏行
  30. 30. Asynchronous Communication⾮非同步溝通
  31. 31. One to Many以⼀一當百
  32. 32. The Power of Like讚好的威⼒力
  33. 33. Solidify, Deepen, Extend鞏固、深化、延伸
  34. 34. Come to where I am到我這裡來
  35. 35. Go to where you are到你那裡去
  36. 36. Challenges of New Media Era新媒體時代的挑戰
  37. 37. 新媒體時代的挑戰Challenges• 內容發送 Content Delivery• 新的可能性 New Possibilities• 新媒體及流動平台的衝擊New media & mobile platforms• 溝通模式 Mode of Communication• 互動與參與Interaction & Participation• 學習與溝通經驗的改變Changing learning andcommunication experience
  38. 38. 新媒體時代的挑戰Challenges• 觸發點 Triggering Point• 產品⽣生命週期 Product Life Cycle• 學習期望(內容、時間、形式等)的改變Changing learning expectation(content, timing, format, etc.)• 闊度. 深度. 速度Breath, Depth, Speed
  39. 39. Opportunities of New Media Era新媒體時代的機遇
  40. 40. 機遇Opportunities• 新媒體⽂文化New Media Culture• 參與、分享、互動Participation, Sharing,Interaction• 到我這裡來 vs. 到你那裡去Come to where I am vs.Go to where you are• 點滴Bite-size
  41. 41. 機遇Opportunities• 以⼀一當百One to Many• 同步溝通與⾮非同步溝通的協同效應Synergy of Synchronous vs.Asynchronous Communication• 多元化、多向度溝通Multi-dimensional Communication• 賦權與傳承Empowerment and Vision Alignment
  42. 42. 機遇Opportunities• 適時溝通: 隨時隨地Timely communication: Any time,anywhere• 對話:平等對話與對等話語權Dialogue: On equal terms• ⾝身教Role model• ⽣生命點滴的累積Accumulation of bits and pieces• 額外的教育與溝通平台Extra platform for education andcommunication
  43. 43. Broadcasting vs. Sharing傳播與分享
  44. 44. 傳播與分享Broadcasting vs. Sharing• 權威Authority• 資訊發佈者的⾓角⾊色Role of Information Publisher• 版權Copyright
  45. 45. 協同效應 Synergy
  46. 46. 協同效應Synergy• 策略連繫Strategic connection• 資源運⽤用Resource utilisation• ⼼心態轉化Mindset transformation• ⽤用者互動User interaction
  47. 47. 協同效應Synergy• 個案研討Case Discussion• OpenCourseware Consortium• TED.com• 福⾳音證主協會Christian CommunicationLimited
  48. 48. Open Courseware Consortium
  49. 49. TED.com
  50. 50. 疾⾵風追夢 - 從證主App到得⼒力閱讀的學習Chasing Dreams in Strong Wind - From CCL App to eReading
  51. 51. 起點On Our Mark• 機構的新嘗試New attempt for CCL• ⽋欠缺經驗的團隊Inexperienced team• 資源限制Resource constraints• 配套不⾜足Lack of appropriate infrastructure
  52. 52. CCL@iOS, Android & WordPress證主App⾹香港版
  53. 53. 證主App⾹香港版CCL App HK• 證主團隊由全部由編輯組成CCL’s team was formed by editors• 以WordPress搭配x.AppSolution: WordPress + x.App• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個月內完成All development processescompleted in 1 month• 上架⽇日是證主40週年感恩崇拜>全是恩典!App launched on the date of CCL’s40th Anni. Service > God’s grace!
  54. 54. 證主App⾹香港版CCL App HK• 跨平台⽀支援:iOS、Android、WebCross-platform: iOS, Android, Web• 多元內容Multi-faceted content• 最新資訊能於半⼩小時內到達讀者⼿手中Latest update can reach readers in30 mins• 例⼦子:斯托得牧師息勞歸主Example: John Stott’s death• 團隊累積寶貴經驗Precious experience for the team
  55. 55. CCL App - HK Channels證主App國際版:⾹香港
  56. 56. CCL App - US Channels證主App國際版:美國
  57. 57. CCL App - Singapore Channels證主App國際版:新加坡
  58. 58. CCL App - Taiwan Channels證主App國際版:台灣
  59. 59. 證主App國際版CCL App International• 包括⾹香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience,enhance localized content• 跨地域培訓及協調的挑戰Challenges of cross-regionaltraining and alignment• ⾹香港同⼯工可主導專案的策劃及執⾏行CCL HK Staff can take lead in theproject
  60. 60. eReading@iPad得⼒力閱讀
  61. 61. eReading@iPad得⼒力閱讀
  62. 62. Lessons Learned學習
  63. 63. 學習Lessons Learned• 異象為本,按部就班Be vision-centric, step by step• 讀者⾓角度的重要性Importance of readers’ perspectives• 著重可持續的基礎建設:同⼯工培訓、流程優化、營運模式的整合調節Emphasized on sustainableinfrastructure: staff development,process streamlining, integrationand adjustment of operation• 運⽤用現有平台,減低技術⾵風險及成本Use prevailing platform to minimizetechnical risk and cost
  64. 64. Solidify, Deepen, Extend鞏固、深化、延伸
  65. 65. What do you think?你點睇?
  66. 66. 「漁翁撒網」基督教新媒體運動“NetFish” Christian New Media Movementcalvinyu@netfish.cc

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