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IASB - social media


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Presentation to Iowa Association of School Boards (Fiscal Management Conference), July 18, 2012. Parts of this presentation are used with permission from Evelyn McCormack.

Published in: Education, Technology
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IASB - social media

  1. 1. Social Media for Your School IASB – Fiscal Management Conference Evan Abbey July 18, 2012 SB12
  2. 2. “Just because ‘you build it’doesn’t mean ‘they will come’.You have to go out into theirworld and talk with them.” -Dr. Karen Mapp
  3. 3. Where Are Parents Getting TheirSchool Information?• According to Ipsos North America’s December 2010 poll:• 57 percent go to Facebook/Twitter• 26 percent go to District website
  4. 4. What is Social Media?
  5. 5. Social Media in the Past Year• 368 B items shared on Facebook• 25 M hours of video uploaded on YouTube• 52.6 B tweets sent on Twitter• 1.1 T videos watched on YouTube• 10 B iPhone apps uploaded• 348 M people joined Google+• 18 B “likes” made to fan pages on FB• $2 B spent on virtual goods in the U.S.
  6. 6. G o o g le An alyti c s
  7. 7. Facebook2.800 million active users; 50% log on daily3.100,000 users age 64+4.310,000 users between 45–635.300,000+ businesses now have FB fanpages, including hundreds of school districts6.250 million have FB on mobile devices7.Avg user is connected to 80 communitypages.
  8. 8. How to Use Facebook1. Use to drive traffic back to website.2. Post photos, videos, news, announcements.3. Link to your YouTube (videos) or Flickr (photos) page.4. Posts on FB should be brief and informal. Make it a conversation.
  9. 9. Public Education Officials Oklahoma State Superintendent School Superintendents of Alabama
  10. 10. School Board Candidates
  11. 11. Teachers
  12. 12. PTAs
  13. 13. School Districts
  14. 14. Disclaimers and Use Policies
  15. 15. “We underestimate thevalue of being one of thecommunity, just anothermember.When we seek specialstatus in the community,we often end up in theunenviable position of Usvs. Them.” - Dr. Karen Mapp
  16. 16. Twitter• Microblogging platform in 140 characters or less• Launched 2006• 106 million registered users; 65 million tweets per day• 750 tweets per second• It’s all about immediacy/useful in crises• Slower growth among parents than FB
  17. 17. State Ed Departments
  18. 18. School Districts Park Hill, MO Duval County Schools, FL
  19. 19. Twitter Anatomy # of people you follow; your followers Suggestions on who you What’s trending/what might want to follow people are talking The wall about
  20. 20. Cnrt& hns oga tak sL k t yu inso orw se e it bL k t o e pe inso t r r s h sR te srm e e f wt ocm u ito mn yWa e et r hanu cmnsn one etE e ec sc is mr nie r g / iscm u ict no mn a ioPo o po in rm ucm gat its c ie iv
  21. 21. YouTube-- Video sharing website-- Launched 2005, bought by Google 2006-- 2 billion+ viewers a day
  22. 22. 3 networks x 24 hours x 365 days x 60 years = over 1.5million hours Has produced more in 2 months
  23. 23. Build a Channel
  24. 24. YouTube Advice• 1. Turn off comments on your channel and each video after uploading.• 2. On profile page, include district logo, mission statement, address, website, contact info.• 3. If too much concern about YouTube, Vimeo is free alternative.
  25. 25. Connect Your Media
  26. 26. Denver AcademyYouTube videoson Facebook
  27. 27. Featured VideoRotates
  28. 28. Share your activity with your FB, Twitter accountsGo to AccountSettings,choose ActivitySharing
  29. 29. How Can YouCommunicate?
  30. 30. Ad vi c e fro m th o s ew h o h ave b e e nth e re … • Right Frequency • Personal, yet Professional • Teach Your Community • Cross-Promote • Be Brave, Be Wise • Remember All Your Publics
  31. 31. What are the PolicyConsiderations
  32. 32. 1. Can employees have their own professional blog, Twitter account, or Facebook page? Can they maintain that individually? What is inappropriate use vs. free speech?3. Are there any professional repercussions for personal use of social media by staff?5. Can teachers use social networking tools in the classroom (Facebook, Youtube, Twitter)? How will the school handle appropriate use?7. Can employees “friend” students? Can they contact students individually?9. Will comments and ratings be allowed on district social media in order to create an “open forum”?
  33. 33. Where do we start?
  34. 34. 1. Make sure you have a communications team, with a “director”3. Do some market research5. Check for “squatters”; grab your domain
  35. 35. 1. Make sure you have a communications team, with a “director”3. Do some market research5. Check for “squatters”; grab your domain7. Put in place your policy, and make sure stakeholders are on board9. Have a plan. Designate individuals for communication.• Educate your community when exploring new social media• Start by updating your Wikipedia page
  36. 36. Social Media for Your School IASB – Fiscal Management Conference Evan Abbey July 18, 2012 SB12