CEDAR serves as a bridge that connects brothers and sisters in need to Christians.
Challenges in building and maintaining connections
Too much information - overload, confusion How can CEDAR get the proper attention among all the colour spots?
Which one to trust? Even among NGOs, there are over 5,000 in HK. How can donors/potential donors find and pick CEDAR among them?
Myth #6 We don&#x2019;t know how to pick the right Social Media! There are so many of them!
Myth #5 We don&#x2019;t know how to pick the right Social Media! There are so many of them!
Coherent: consistent, well thought-out, infrastructural, long-term, mix and match, complementary platforms
Social Networking: Solidify, Deepen and Extend Connections What is the strategy? - Empower the supporters to participate - Educate and spread
Distribution Engine: Facebook, Twitter, friendfeed, RSS Multimedia Sharing: Slideshare, YouTube, Flickr, delicious, Scribd, digg, Google Map, Google Calendar
The tools are here to serve. The infrastructure established. Then what?
Stock take the resources on hand - vision & mission - mindset - manpower - resources - objectives
Correct - identify and fine-tune the focus - pick the correct tool for the correct purpose - focus is important
Connect - make connections to deliver the info!
Don&#x2019;t just build connections - mobilize them!
Collect Correct Connect
Calvin C. Yu / 2009.12.01 @ CEDAR Fund
• CEDAR’s Core Values
• Social Networking: Myths, Facts and Tips
• Characteristics of Social Networking
• Social Networking Strategy
• Social Networking Infrastructure
• Constrained Maximization
• “From Church Through Church” With Your Share
• Research by The Nielsen Company in the
United States in November 2009
• During the past 5 years
• seniors actively using the Internet ^ 55%
• time spent online by the seniors ^ 11%
• During the past 2 years
• social networking seniors ^ 53%
The audience spectrum is
much wider than what
you can imagine!
• Website is passive information distribution
• Social Networking is active information sharing
and interaction through trusted connections
• The speed of distribution is vastly different:
Passive Pull vs. Active Push
• Website:Visitor choose what to explore
• Social Networking:You choose what to share
and the connections choose how to interact
Be open-minded and embrace
• That is exactly the reason why you need
• Build connections through trusted
connections is much more efﬁcient
• Spiral effect: More connections will get you
• Social Networking facilitates Constrained
Maximization: explore the hidden potentials
of your work
With Social Networking, you
become much more resourceful
than you used to be!
• Social Networking is designed for
• The people behind the Social Networking
platforms have already done the technical
hard work for you!
• You know better about your organization’s
vision than any IT experts!
• If you can see these slides online, you
already have the skills required!
You need relevant Social
Networking strategy rather than
competent IT people!
• Yes and No
• Yes: Facebook is a popular Social
• No: Social Networking takes many different
forms and perspectives. Take a look at
Twitter, Delicious, Digg,YouTube,
Do your research to
see the possibilities!
• Social Networking is no different from
what your organization have been doing for
years: mailings, email, phone calls, etc.
• Only the SPEED and SCOPE are different
• You know the target audience of your
organization (supposingly!) - go ﬁnd them
in the relevant Social Networking platforms
• The right Social Networking platforms are
where you will ﬁnd your audience!
The choice is a strategic one
rather than a technical one!
• Highly competitive in attention seeking
• What to share and how to share are critical
• Rules of Thumb in Editing:
• Concise & Accurate: get to the point instantly
• Creative & Photographic: catch the attention
• Active & Interactive: update frequently and
make room for interaction
• Use Social Networking to strengthen CEDAR’s
vision: “From Church Through Church”
• Strengthen and extend CEDAR’s role as a bridge
between Christian communities and the poor
• Solidify, deepen and extend Trusted Connections
including supporters and partners
• Select Social Networking platforms by evaluating its
appropriateness in reaching and bridging target
• The selected Social Networking platforms should
work in coherence for CEDAR’s vision
• Each platform should have a clear and unique role in
the whole puzzle: “There’s a platform for that!”
• Establish linkage among the chosen Social
Networking platforms to enhance coherence
• Relevance and proper coordination are more
important than the number of platforms chosen
• Empower, educate and mobilize the Connections
for Sharing, Interaction and Participation
• Make it simple is the key to sustainability:
• “Simplicity is the ultimate sophistication”
~ Leonardo da Vinci
• Ease of use for all (staff, supporters, partners, etc.)
• Share Together, Interact Together and Grow