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策展動力・共生共融(2014.09.13@基督教出版聯會 ACP)

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策展動力・共生共融(2014.09.13@基督教出版聯會 ACP)

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策展動力・共生共融(2014.09.13@基督教出版聯會 ACP)

  1. 1. 策展動⼒力 共⽣生共融 俞真@基督教新媒體運動
  2. 2. Reader’s Digest讀者⽂文摘
  3. 3. Curation策展 「為⼀一則訊息、⼀一件作品或⼀一個商品,
  篩選資訊、賦予脈絡、創造情境,
  並且提出看法、重組價值、分享串聯,
  就是⼆二⼗十⼀一世紀的策展(curation)。」 ~《策展的時代》
  4. 4. 策展 Curation • 篩選資訊 Filtering and Selection • 賦予脈絡 Contextualisation • 創造情境 Scenario Creation • 提出看法 Views and Opinions • 重組價值 Value Reconstruction • 分享串聯 Share and Link
  5. 5. 策展 Curation • 少⼀一些選擇,多⼀一些關聯
 Less Choices, More Relevance • 少⼀一些噪⾳音,多⼀一些關聯
 Less Noises, More Relevance • ⽔水平更⾼高,⾨門檻更低
 Raise the bar with lower barriers • 點:觸發點/焦點
 Triggering Point / Focus • 線:關係的連線
 Line of Connection • ⾯面:層⾯面與向度
 Perspectives
  6. 6. Triggering Point / Focus觸發點/焦點
  7. 7. ⽤用⼼心 If everyone is busy making everything how can anyone perfect anything? we start to confuse convenience with joy, abundance with choice. designing something requires focus the first thing we ask is what do we want people to feel? delight? surprise? love? connection? then we begin to craft around our intention it takes time. there are thousand no’s for every yes. we simplify we perfect we start over until every thing we touch enhances each life it touches. only then do we sign our work. Intention
  8. 8. Bible in 50 words God made, Adam bit, Noah arked, Abraham split, Jacob fooled, Joseph ruled, Bush talked, Moses balked, Pharaoh plagued, People walked, Sea divided, Tablets guided, Promises landed, Saul freaked, David peeked, Prophets warned, Jesus born, God walked, Love talked, Anger crucified, Hope died, Love rose, Spirit flamed, Word spread, God remained. Amen. 簡約就是精巧的極致
 Simplicity is the ultimate sophistication.
  9. 9. 簡約就是精巧的極致 簡約就是精巧的極致
 Simplicity is the ultimate sophistication.
  10. 10. Line of Connection關係的連線
  11. 11. Line of Connection關係的連線
  12. 12. Perspectives of Curation策展的層⾯面與向度
  13. 13. http://ted.comTED Talks
  14. 14. Curation Power策展動⼒力
  15. 15. 策展動⼒力 • 善⽤用資源產⽣生新動⼒力
 Better utilise resources to generate new power • 重新建構持份者之間的關聯和關係, 塑造新價值
 Reconstruct relevance and relationship among stakeholders and cultivate new values • 從速度、闊度、深度各⽅方⾯面適切配 對內容與讀者需要
 Match content with readers’ needs from the perspectives of speed, width and depth
  16. 16. 策展動⼒力 • 內容發送 
 Content Delivery • 服務設計 
 Service Design • 社群建⽴立 
 Community Building • 資訊再⽤用
 Information reuse • 協同效應
 Synergy
  17. 17. Together, we are stronger共⽣生共融
  18. 18. 共⽣生共融 • 屬靈內容 Spiritual content • 內容沒有太強的時間性
 Not time-limited • 透過分享,令屬靈智慧累積、深 化、延伸
 Accumulate, deepen and extend spiritual wisdom through sharing • 數碼出版與傳統出互相補⾜足
 Digital publishing and traditional publishing complement each other
  19. 19. 共⽣生共融 • 零和遊戲?
 Zero-sum Game • 同樣的核⼼心內容
 Same content • 不同形式
 Different format • 增值配套
 Value-added package
  20. 20. Strategy策略
  21. 21. 策略
 Strategy • 建設基礎,優化流程
 Build foundations & Streamline workflows • 從開始就考慮多渠道出版的需要
 With multi-channel publishing in mind from the very beginning • 訓練⼈人才,以切合新的出版需要
 Train staff to accommodate new publishing needs • 優化運作流程,著重協同效應
 Streamline workflow and emphasize on synergies
  22. 22. 策略
 Strategy • 開拓市場,應對多元
 Develop markets and cater for variety of needs • 賦權讓原有讀者社群成為與新讀 者社群間的橋樑
 Empower original reader community to become the bridge to new readers • 以靈活策略加強流通,讓讀者找 到合適的材料
 Strengthen circulation with flexible strategy to facilitate readers to find the right materials
  23. 23. 策略
 Strategy • 累積經驗,持續提升
 Accumulate experience and be sustainable • 全⺠民皆兵
 Everybody counts • 以戰練兵
 Participate to train staff • 知識管理:將個⼈人學習提升⾄至機 構學習
 Knowledge management: Turn individual learning into organisation learning
  24. 24. 策展動⼒力 共⽣生共融 俞真@基督教新媒體運動

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