Sharing with 150+ Lutheran Social Workers on new trends of digital lifestyle in the Gen Web, 青少年服務

1. 2.0 (?)
a exploration of in the web 2.0 age
by erwin huang, vp HKITF
add me @facebook : erwinhuang
Wednesday, 28 September, 11 1

2. Education 2.0
Publish 2.0
Church Leaders 2.0
Marketing 2.0
Edcity 2.0
Media 2.0
Retail 2.0
NGO 2.0
is all about transformation..
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3. Translation
• Kill Less Trees
• Searchable
• Light, read anywhere
• Multimedia
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4. Transformation
• Collaborative Learning
• Learn anywhere
• Liberal Art Education
• Training future
Leaders
• vs Training
Professional
• Student Centric learning
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5. Teacher Centric Learning
• Current
Classrooms:
• Learning 1.0
• Teacher centric
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6. Student Centric
Learning
• Future
Classroom:
• Student centric
• teacher
becomes:
• Mentor
• Problem Solver
• Support
• Tour guide
• Librarian
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7. the 2.0 Student
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8. it’s all about me
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9. i want it Now!!
i want This!
it want it Free!!
it want to share it with
the world!!
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10. ruby and her funny teacher case
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11. Web 2.0
Consumer Generated Content
Long Tail
Network Media/Coummunity
Facebook and Twitter
Mobile
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12. What Works?
iTune, largest Music, Game store
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13. Bite size snack..
US$0.99 Magic Price
Games/Songs/TVShow
US$9.99 books
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14. kkbox
HK$49/
month
unlimited
songs
What Works better?
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15. What does facebook offer?
• all my friends
• streams and walls
• all my photos
• My Life
• access anywhere
• events
• page and groups
• a lot of HK people
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16. Re-think..
• Immersive User Experience
• Topics driven vs Large and hard to find
• Distributed vs all in one place
• Not here and there, but Everywhere
• Single login into the social communities
• facebook connect
• mobile apps
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17. our 2.0 Response
some thoughts..
• Understand the Game
• User Generated Content
• i.e. not top down
• Community effect
• Viral marketing
• Long Tail Approach
• Anytime Anywhere Ubiquitous Computing
• Be In it! Be “In” doing it!
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18. Link the
• Fight for Mind Share
• Build Resource Centers
• Facebook or QQ
• Topic based Page/Group (vs org based)
• Resource Support Center
• Build Apps for Mobile
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19. our 2.0 Response
Call to Action: Be in there! Be “In” doing it!
• Understand before you Condemn
• Fight for Mind Share
• Train 2.0 ready Leaders
• Use Top Technologies, (media is the message
• Know the Game
• Bottoms up approach
• Build Resource/Support Center
Wednesday, 28 September, 11 19

20. BUILD GREAT MOBILE APP
Be In it! Be “In” doing it!
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21. Be In it! Be “In” doing it!
thru Social Networking
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22. Wednesday, 28 September, 11 22

23. Hope . Chance . Choice
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24. Our vision
Every child should have a digital,
personalized learning space
Our mission
Bridge the digital gap
Deliver a level playing field
Inspiration and hope thru walking
together..
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25. Our Offer: the story..
• !! • $158 x 12
• Gov.Subsidy $1300/yr • Gov.Subsidy $1300/yr
or $108/mth
• : • : $50/mth or
$ 250/yr $600/yr
x3
• Netbook + • 冇 ??
3 year x Network
Wednesday, 28 September, 11 25

26. what’s the magic?
a Massive Social Groupon 團購
• Scale
• Efficiency
• Game Theory Tactic
• Top Technologies
• Strategic Appeal to the Best and Top Companies
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27. WHAT DO
WE OFFER? Netbook
BB
(LOW PRICE + TOP VALUE) internet
(CHOICE)
(BEST TECH)
notebook
ThinkPad
+$300/yr
3G
+$300/
super market, for future Desktop yr
tech
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28. 2.0 Rethink!
Process
Product
Service
Customer
Delivery
Everything
where is
your Value Proposition
Restructure to deploy
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29. Summary
dawn of the Web 2.0 gen
Rethink Value Proposition
what are u offering
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30. NICE TO SHARE
ADD ME AT FB: ERWINHUANG1
PRESENTATION AT SLIDESHARE.NET
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