What ISN’T NEW….What young people like to do• Connecting• Communicating• Hanging out• Flirt• Get popular• Express yourself• Test boundariesWhat IS NEW….• You have an AUDIENCE• You are a PUBLISHER• You are NOT always in control of what is published ABOUT you, or where your content is seen
Facebook now has more than955 million ACTIVE users
Facebook: Statistics • More than 50% of active users log in each day • People spend over 700 billion minutes per month on Facebook • 2.7 billion posts are “liked” or commented on each day • 250 million photos are shared each day • 1 million business page “likes” are happening each day – and that is shared with all of their friendsSource: Facebook
Social media has changedour consumption of news our communication our language our behavior our shopping habits… our lives
How social media has changed our behavior• Employer: References? #dontneedem• Acquaintances can become friends, quickly• Friends can become enemies, quickly• Be THOUGHTFUL when you post, what you post, to whom you post
Facebook• Do I need to use it? More than likely you already are• Visibility: Privacy Controls Facebook provides EXCELLENT control of who sees your data – utilize lists heavily and control individual status updates, photo albums and more. USE THESE!• News feed and ticker functionality – posts can easily go BEYOND your friends to THEIR friends• Spotify incorporates your musical tastes and listens
“Sooo glad my clients todaycan’t tell what a good actress Iam, I was hungover hard, and hated them all"
TwitterDo I need to use it? Great toolfor microblogging, quick posts,searching and communicatingwith a wider audiencePowerful traffic driver tocontent and to mobilizepeople quickly and organically(Haiti, Egypt)Visibility NOT private:Your posts can be seen bypeople searching onkeywords, topics, #hashtags
People are listening – BEYOND your friends Emma Sullivan, 18 of Kansas
"Just made mean comments atgov brownback and told him hesucked, in person #heblowsalot"
FoursquareDo I need to use it? Ifyou enjoy showingbusinesses that youfrequent them, and ifyou’re just a wee bitcompetitive, it is a funtool to use. Great fordeals or visiting newareasVisibility NOT private:Your posts can be seenby people searching orAT the venue
LinkedInDo I need to use it? Ifyou would benefit fromsharing yourbackground,establishing yourexpertise, gettingreferences and findinga job, yes. BeTHOUGHTFUL aboutyour languageVisibility: Not privateYou can be searched onBEYOND your network
Google+ (G+)• Do I need to use it? If you enjoy Facebook for the social aspect, or Twitter for the opportunity to see the news and content you should be reading, you’ll enjoy G+• Visibility: Privacy Controls Utilize circles to control who sees what content, can add public. Neat feature: When you share someone elses’ post, it cautions you if theirs had a limited audience
Newer one to watch: Quora• Quora aggregates questions and answers to topics and allows users to collaborate on them by editing questions and suggesting edits to other users answers• Do I need to use it? If you want to find quick answers to questions on a VAST variety of topics, test it out, you’ll like it!
Using Social Media to find a job• Network• Build a professional identity• Promote yourself• Be creative• Use your privacy settings!• References >> recommendations
Using Social Media to find a job• LinkedIn = #musthave• Twitter – Tweetmyjobs.com, use and search by hashtags• YouTube: video resume or not?• Facebook: build connections• Pinterest and other networks?
Consumer Needs• Time is a precious commodity, they want to find information quickly• They consume media from multiple sources in multiple formats, no longer does print dominate consumption• They are increasingly motivated to want to contribute to content and see other consumer’s points of view• Print brands remain powerful and trusted online and in print
Consumption of News is Changing• People spend more time consuming news, seek quick information online • They are less likely to focus on single sources, or be as concerned about sources any longer • Although they spend more time, it is in several sittings vs. leisurely browsing• Google increases in influence• Print circulation down internationally• Readers seek multimedia coverage
Then and NowIndustrial Age Information Age Info was: Info is: Scarce Abundant Expensive CheapInstitutionally Personally oriented orientedDesigned for Designed forconsumption participation
The “New” Information Ecology• Blurring line between “news” and “information”• Information is “free”• Information is “at my fingertips”• Information is available when I want it• Information is available from multiple sources
The “New” Information Ecology Volume of information grows70% of adults saythey areoverwhelmed by theamount of news andinformation availabletoday
The way people shop is changing• The Internet is the number one tool (by far) when looking for a job, house or car• eBay and Amazon.com have changed the way people shop• When people are looking for information quickly, they “google it”• Yellow Pages books decrease in influence significantly• Traditional media viewed as branding tool
The Web & Mobile have gone LOCAL • 1 out of every 5 searches has local intent • 1 out of every 3 mobile searches has local intent and mobile is up 40% from last year - For Bing, 53% of mobile searches have local intent - On average, 50% of users interested in local mobile couponsSource: Gregg Stuart 15miles
Search Engine Optimization• SEO = search engine optimization• Search engines are the primary way people find Web sites (and they primarily rely on first page of results)• Nearly 70% of people that research online pre-purchase use search**Harris Interactive
The key is Reputation Management… And you need it now more than EVER!
Being a node in a social network• You are a friend, not an institution• Your strengths are being an expert, a filter, a recommender (linker), and a facilitator• Your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix• Your information can have an organic life beyond your presentation of it• You can build communities with your material
Being a node in a social network• You can participate in the Web 2.0 world• There is a move towards mobility, constant connectivity, perpetual contact• You can ask for feedback• You can act on/respond to that feedback• You can create opportunities for interaction with and customization of material• You can facilitate information sharing