Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Personal and Professional uses of          Social Media         brought to you by:              URock            October 2...
Times have changed
What ISN’T NEW….What young people like to do• Connecting• Communicating• Hanging out• Flirt• Get popular• Express yourself...
Where do peoplefind what they need?
People are relying more heavily on interactive online media for their         information via….
http://www.youtube.com/watch?v=3SuNx0UrnEo
Questions get answered.Recommendations are made.   Conversations happen.    Are you part of it?  How should you use it?
YouTube: 2nd largest search engine
Facebook now has more than955 million ACTIVE          users
Facebook: Statistics   • More than 50% of active users log in each     day   • People spend over 700 billion minutes per  ...
Social media has changedour consumption of news   our communication       our language       our behavior  our shopping ha...
Social Media for Personal Use
How social media has changed           our behavior• Employer: References? #dontneedem• Acquaintances can become friends, ...
Facebook• Do I need to use it? More  than likely you already are• Visibility: Privacy Controls  Facebook provides  EXCELLE...
“Sooo glad my clients todaycan’t tell what a good actress Iam, I was hungover hard, and        hated them all"
TwitterDo I need to use it? Great toolfor microblogging, quick posts,searching and communicatingwith a wider audiencePower...
People are listening – BEYOND         your friends        Emma Sullivan, 18 of Kansas
"Just made mean comments atgov brownback and told him hesucked, in person #heblowsalot"
FoursquareDo I need to use it? Ifyou enjoy showingbusinesses that youfrequent them, and ifyou’re just a wee bitcompetitive...
LinkedInDo I need to use it? Ifyou would benefit fromsharing yourbackground,establishing yourexpertise, gettingreferences ...
Google+ (G+)•   Do I need to use it? If you    enjoy Facebook for the social    aspect, or Twitter for the    opportunity ...
Newer one to watch: Pinterest
Newer one to watch: Instagram
Newer one to watch: Quora• Quora aggregates  questions and answers to  topics and allows users to  collaborate on them by ...
Using Social Media to find a job
Using Social Media to find a job•   Network•   Build a professional identity•   Promote yourself•   Be creative•   Use you...
Using Social Media to find a job• LinkedIn = #musthave• Twitter – Tweetmyjobs.com, use and  search by hashtags• YouTube: v...
Social Media’s Impact       on News
Media usage is changing
Consumer Needs• Time is a precious commodity, they want to  find information quickly• They consume media from multiple sou...
Citizen Journalism
Consumption of News is Changing• People spend more time consuming news,  seek quick information online  • They are less li...
Google IS the new newsstand
Then and NowIndustrial Age         Information Age  Info was:                  Info is:   Scarce                Abundant E...
The “New” Information Ecology• Blurring line between “news” and  “information”• Information is “free”• Information is “at ...
The “New” Information Ecology Volume of  information  grows70% of adults saythey areoverwhelmed by theamount of news andin...
The Link Economy
Social Media’s Impact     on Business
The way people shop is changing• The Internet is the number one tool (by far) when  looking for a job, house or car• eBay ...
New marketing tactics
Google Juice
Search & Reputation Management
The Web & Mobile have gone LOCAL  • 1 out of every 5    searches has local    intent  • 1 out of every 3    mobile searche...
Search Engine Optimization• SEO = search engine optimization• Search engines are the primary way  people find Web sites (a...
The key is Reputation Management…  And you need it now more than EVER!
Some final thoughts
Audience is in control.
Brands will be here,whether they like it or not
Remember:You are Branding Yourself
Being a node in a social network• You are a friend, not an institution• Your strengths are being an expert, a filter, a  r...
Being a node in a social network• You can participate in the Web 2.0 world• There is a move towards mobility, constant  co...
Thank you! You survived!       Questions?      Shannon Kinney, Dream Local       shannon@dreamlocal.com             Twitte...
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
University of Maine Rockland: Social Media for personal and business use
Upcoming SlideShare
Loading in …5
×

University of Maine Rockland: Social Media for personal and business use

446 views

Published on

Presentation launching the

Published in: Business
  • Be the first to comment

  • Be the first to like this

University of Maine Rockland: Social Media for personal and business use

  1. 1. Personal and Professional uses of Social Media brought to you by: URock October 2, 2012 Rockland, Maine
  2. 2. Times have changed
  3. 3. What ISN’T NEW….What young people like to do• Connecting• Communicating• Hanging out• Flirt• Get popular• Express yourself• Test boundariesWhat IS NEW….• You have an AUDIENCE• You are a PUBLISHER• You are NOT always in control of what is published ABOUT you, or where your content is seen
  4. 4. Where do peoplefind what they need?
  5. 5. People are relying more heavily on interactive online media for their information via….
  6. 6. http://www.youtube.com/watch?v=3SuNx0UrnEo
  7. 7. Questions get answered.Recommendations are made. Conversations happen. Are you part of it? How should you use it?
  8. 8. YouTube: 2nd largest search engine
  9. 9. Facebook now has more than955 million ACTIVE users
  10. 10. Facebook: Statistics • More than 50% of active users log in each day • People spend over 700 billion minutes per month on Facebook • 2.7 billion posts are “liked” or commented on each day • 250 million photos are shared each day • 1 million business page “likes” are happening each day – and that is shared with all of their friendsSource: Facebook
  11. 11. Social media has changedour consumption of news our communication our language our behavior our shopping habits… our lives
  12. 12. Social Media for Personal Use
  13. 13. How social media has changed our behavior• Employer: References? #dontneedem• Acquaintances can become friends, quickly• Friends can become enemies, quickly• Be THOUGHTFUL when you post, what you post, to whom you post
  14. 14. Facebook• Do I need to use it? More than likely you already are• Visibility: Privacy Controls Facebook provides EXCELLENT control of who sees your data – utilize lists heavily and control individual status updates, photo albums and more. USE THESE!• News feed and ticker functionality – posts can easily go BEYOND your friends to THEIR friends• Spotify incorporates your musical tastes and listens
  15. 15. “Sooo glad my clients todaycan’t tell what a good actress Iam, I was hungover hard, and hated them all"
  16. 16. TwitterDo I need to use it? Great toolfor microblogging, quick posts,searching and communicatingwith a wider audiencePowerful traffic driver tocontent and to mobilizepeople quickly and organically(Haiti, Egypt)Visibility NOT private:Your posts can be seen bypeople searching onkeywords, topics, #hashtags
  17. 17. People are listening – BEYOND your friends Emma Sullivan, 18 of Kansas
  18. 18. "Just made mean comments atgov brownback and told him hesucked, in person #heblowsalot"
  19. 19. FoursquareDo I need to use it? Ifyou enjoy showingbusinesses that youfrequent them, and ifyou’re just a wee bitcompetitive, it is a funtool to use. Great fordeals or visiting newareasVisibility NOT private:Your posts can be seenby people searching orAT the venue
  20. 20. LinkedInDo I need to use it? Ifyou would benefit fromsharing yourbackground,establishing yourexpertise, gettingreferences and findinga job, yes. BeTHOUGHTFUL aboutyour languageVisibility: Not privateYou can be searched onBEYOND your network
  21. 21. Google+ (G+)• Do I need to use it? If you enjoy Facebook for the social aspect, or Twitter for the opportunity to see the news and content you should be reading, you’ll enjoy G+• Visibility: Privacy Controls Utilize circles to control who sees what content, can add public. Neat feature: When you share someone elses’ post, it cautions you if theirs had a limited audience
  22. 22. Newer one to watch: Pinterest
  23. 23. Newer one to watch: Instagram
  24. 24. Newer one to watch: Quora• Quora aggregates questions and answers to topics and allows users to collaborate on them by editing questions and suggesting edits to other users answers• Do I need to use it? If you want to find quick answers to questions on a VAST variety of topics, test it out, you’ll like it!
  25. 25. Using Social Media to find a job
  26. 26. Using Social Media to find a job• Network• Build a professional identity• Promote yourself• Be creative• Use your privacy settings!• References >> recommendations
  27. 27. Using Social Media to find a job• LinkedIn = #musthave• Twitter – Tweetmyjobs.com, use and search by hashtags• YouTube: video resume or not?• Facebook: build connections• Pinterest and other networks?
  28. 28. Social Media’s Impact on News
  29. 29. Media usage is changing
  30. 30. Consumer Needs• Time is a precious commodity, they want to find information quickly• They consume media from multiple sources in multiple formats, no longer does print dominate consumption• They are increasingly motivated to want to contribute to content and see other consumer’s points of view• Print brands remain powerful and trusted online and in print
  31. 31. Citizen Journalism
  32. 32. Consumption of News is Changing• People spend more time consuming news, seek quick information online • They are less likely to focus on single sources, or be as concerned about sources any longer • Although they spend more time, it is in several sittings vs. leisurely browsing• Google increases in influence• Print circulation down internationally• Readers seek multimedia coverage
  33. 33. Google IS the new newsstand
  34. 34. Then and NowIndustrial Age Information Age Info was: Info is: Scarce Abundant Expensive CheapInstitutionally Personally oriented orientedDesigned for Designed forconsumption participation
  35. 35. The “New” Information Ecology• Blurring line between “news” and “information”• Information is “free”• Information is “at my fingertips”• Information is available when I want it• Information is available from multiple sources
  36. 36. The “New” Information Ecology Volume of information grows70% of adults saythey areoverwhelmed by theamount of news andinformation availabletoday
  37. 37. The Link Economy
  38. 38. Social Media’s Impact on Business
  39. 39. The way people shop is changing• The Internet is the number one tool (by far) when looking for a job, house or car• eBay and Amazon.com have changed the way people shop• When people are looking for information quickly, they “google it”• Yellow Pages books decrease in influence significantly• Traditional media viewed as branding tool
  40. 40. New marketing tactics
  41. 41. Google Juice
  42. 42. Search & Reputation Management
  43. 43. The Web & Mobile have gone LOCAL • 1 out of every 5 searches has local intent • 1 out of every 3 mobile searches has local intent and mobile is up 40% from last year - For Bing, 53% of mobile searches have local intent - On average, 50% of users interested in local mobile couponsSource: Gregg Stuart 15miles
  44. 44. Search Engine Optimization• SEO = search engine optimization• Search engines are the primary way people find Web sites (and they primarily rely on first page of results)• Nearly 70% of people that research online pre-purchase use search**Harris Interactive
  45. 45. The key is Reputation Management… And you need it now more than EVER!
  46. 46. Some final thoughts
  47. 47. Audience is in control.
  48. 48. Brands will be here,whether they like it or not
  49. 49. Remember:You are Branding Yourself
  50. 50. Being a node in a social network• You are a friend, not an institution• Your strengths are being an expert, a filter, a recommender (linker), and a facilitator• Your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix• Your information can have an organic life beyond your presentation of it• You can build communities with your material
  51. 51. Being a node in a social network• You can participate in the Web 2.0 world• There is a move towards mobility, constant connectivity, perpetual contact• You can ask for feedback• You can act on/respond to that feedback• You can create opportunities for interaction with and customization of material• You can facilitate information sharing
  52. 52. Thank you! You survived! Questions? Shannon Kinney, Dream Local shannon@dreamlocal.com Twitter: @shannonkin Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal Foursquare: ShannonkinLinkedIn: www.linkedin.com/in/shannonkinney Google+ www.gplus.to/shannonkinney

×