More Related Content Similar to Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization (20) More from Matt Turner (20) Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass Customization1. Delivering Digital Products with MarkLogic and Moving
from Mass Media to Mass Customization
Matt Turner, Worldwide Director Media Solutions
Slide 1 Copyright © 2011 MarkLogic®
March 19th, 2012
Corporation. All rights reserved.
2. MarkLogic Can Help You
Bring Together Your Content
Deliver Your Digital Products
Take the Lead in Your Digital Market
Slide 2 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
3. MarkLogic and Me
We help leading organizations leverage Big Data
Enterprise software to handle Volume, Variety, Velocity and
Complexity
10+ years, over 280 customers
Digital transformation, digital products
Mission critical analysis and decision support
Worldwide offices, Silicon Valley HQ
About Me
Worldwide Director, Media Solutions
Been with MarkLogic since 2005
PC World, Sony Music
Slide 3 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
4. The Digital Land Grab is Already Underway
executives under the gun
The winners will transform faster to a Digital Media Business
Slide 4 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
5. The Hockey Stick Cometh
Online Ad Revenue
Digital Music Revenue
Digital Book Sales
Slide 5 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
6. From Mass to Mass Customization
2001 – MarkLogic Founded
2003 – Elsevier - Granular access to book content
2004 – O’Reilly – iTunes for Publishing
2005 – McGraw-Hill – Digital Content Library
2006 – CQ – Targeted Digital Products
2007 – Simon & Schuster – Digital Syndication
2008 – Houghton Mifflin – Custom Digital Products
2009 – Zinio – Mobile Content Delivery
2010 – Warner Bros.– Digital Supply Chain
2011 – BBC + PA – Olympics Data
2012 – Conde Nast – Digital Assets
Slide 6 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
7. From Mass to Mass Customization
For example . . .
Author Title iTunes/Am
Print
azon
Versions Twitter?
Release Audio Global
Editor
schedule Book Digital
Digital
Rights Asset UnAuth
Art Credits Subject Yahoo/You
Excepts Usage
Tube
Audio Posters
Category Facebook
Reader and Ads
Slide 7 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
8. The Complete Picture Enables
Mass Customization
Only ALL the data for an asset tells it’s
whole story
Without the complete picture
Discovery: there is no single place to
find assets
Productivity: lots of manual effort
Opportunity: risk not getting your
assets to the right audience
With the Complete Picture you can execute the digital delivery
and mass customization today’s digital business requires
Slide 8 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
9. No One Can Get the Complete
Picture
For example . . .
Author Title iTunes/Am
Print
azon
Versions Twitter?
Release Audio Global
Editor
schedule Book Digital
Digital
Rights Asset UnAuth
Art Credits Subject Yahoo/You
Excerpts Usage
Tube
Audio Posters
Category Facebook
Reader and Ads
Slide 9 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
10. No One Can Get the Complete
Picture
User need to bridge multiple systems
CMS Web
Systems Apps Mobile
DAM
Systems Apps
Find Assets
Product
Systems Apps
Package and
Distribute
Slide 10 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
11. The Barrier: Traditional Approach
Based on technology designed
for single purpose Build
CMS and DAM
Database and search engine
approaches Search
Build data structures
Define Searches
Then load data
Collect
See if you got it right
Slide 11 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
12. Problems Complexity, Inflexibility, Time
DAM
Systems
Production
Systems App
Other Find Assets
Systems
Slide 12 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
13. The Result
Instead of one central system, you get just another system
CMS Web
Systems Apps Mobile
DAM
Systems Apps
Find Assets
Product
Systems Apps
New Package and
Central Distribute
Apps
System
Slide 13 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
15. The MarkLogic Approach
Collect
Load data as-is
From multiple, ever changing sources Collect
Search and join
Using the complete picture of the asset
Search
Build applications
Find Assets
Improve workflows Build
Delivery assets to your partners
Slide 15 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
16. The MarkLogic Approach
Collect
CMS
Systems
Loading
DAM
Systems
Product
Systems
Slide 16 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
17. The MarkLogic Approach
Collect
CMS
Systems
Loading
DAM
Systems
Product
Systems
Slide 17 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
18. The MarkLogic Approach
Search
CMS
Systems
Application APIs
Loading
DAM
Find Assets
Systems
Product
Systems
Slide 18 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
19. The MarkLogic Approach
Search
CMS
Systems
Application APIs
Loading
DAM
Find Assets
Systems
Product
Systems
Slide 19 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
20. Result: A Real Central System
Build Web
Mobile
DAM Mobile
Systems
Application APIs
Loading
DAM Find Assets
Systems
Product Package +
Distribute
Systems
Slide 20 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
21. Digital Asset Management
Initiative to share content and deliver
custom paid products using traditional
Situation CMS and DAM technologies was taking
too much time and becoming too
complex
MarkLogic powered next generation
Digital Asset Management system to
Solution flexibly maintain video and photos and
metadata, select assets and package and
deliver digital products
Conde Nast websites and digital products
access all videos and photos, including
Results 100+ year archive. Paid products deliver
custom collections of assets to customers
directly from system
Slide 21 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
22. Slide 22 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
23. Slide 23 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
24. MarkLogic Delivers
Gives You The Complete Picture
Develop your applications faster
Develop 4 applications in the time of one
Weeks not months
Saves you time and money
Development times 50% less
Overall 1/10 cost of traditional platform
Serve more users with ¼ infrastructure
Helps you get to Mass Customization and take the lead
in Digital
Slide 24 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
25. Register Now
Code MLW595
May 1-3, 2012 Washington, D.C.
marklogicworld.com
Slide 25 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
26. Come By Our Booth and See How
MarkLogic Can Help You
Bring Together Your Content
Deliver Your Digital Products
Take the Lead in Your Digital Market
Matt Turner
Worldwide Director, Media Solutions
MarkLogic Corporation
matt.turner@marklogic.com
Slide 26 Copyright © 2011 MarkLogic® Corporation. All rights reserved.