With the promise of an Internet-of-Things, an abundance of connected smart objects around us will collaborate to deliver us novel services that we couldn’t have dreamt of before. But, how should we, as an industry, prepare for this? How can we create (new) value for our customers? Let’s start with some history. In the last years, the general availability of creation tools and distribution mechanisms for digital media has resulted in a so-called long tail of user created digital artefacts complementing the commercial offering of online media. Everyone can now create movies and put them on YouTube. A similar trend is ongoing for web resources where toolkits for creating mash-ups are complemented with online communities for sharing APIs and code. I will present some inhibiting factors that prevent this wave of mass creativity to start in the world of connected Internet-of-Things (IoT) devices. How can people trust services delivered by the IoT? How can they understand the services delivered to them by the smart environment? And, finally, how can users actively participate in this Internet-of-Things, as they do now on the Web? I will zoom into this last aspect by addressing the required tools and sharing mechanisms for non-technical users to participate and co-create value on the Internet-of-Things. I will use SenseTale.com as one example trying to fill this gap. SenseTale is a live research prototype resulting from multi-disciplinary research that offers an online marketplace for IoT applications, real-time data and user created high-level abstractions thereof. SenseTale offers a first glimpse of a 3-sided marketplace where creative users, developers, and device manufacturers meet.

1. Towards user co-creation of value
on the Internet-of-Things
Lieven Trappeniers – Bell Labs

2. Outline
What is the Internet-of-Things ? Which “Things” ?
Why isn’t it happening today ? Some barriers.
Examples that try to overcome these barriers
User co-creation of value on the Internet-of-Things

5. What is an object ?
Thonet Chair No. 14

6. Objects have 4 dimensions
FUNCTION
FORM
RELATION
INTERACTION
HUMAN EXPERIENCE: Soma-aesthetics and objects (Shusterman 2007)

7. Objects to extreme…
Raffaello D'Andrea, robotic chair
FORM FUNCTION
INTERACTION RELATION
Nipple chair Anthony Dunne and Fiona Raby Droog highchair, Maartje Steenkamp

8. Some objects do not change a lot…
1950 2010

9. Some others change a lot !
1950 2010

10. Daily life
changes when
everyday objects
connect and become
part of information
systems and
end-user
applications …

11. Traffic
Management
Connected
Cars
Retail
Healthcare
Safety & Security
Smart Grid/ Tourism &
Smart Metering Hospitality

12. The Internet of Things (IoT) – Today

13. 16 Billion (109) devices connected in 2020
“M2M Services go Consumer!”
“Computers” become minority Massive DATA streams! Consumer-IoT-related
“Ordinary Objects” get connected messaging easily 1000-10000/person/day
Source: Analysys Mason, 2010 Source: Analysys Mason, 2010

14. A Possible Future for 2020?
when everything gets connected to everything
Cloud services act upon virtual ‘shadows’ of everyone/everything
‘Whuffie’
Augmented ID
(Future 2020 study by Forbes & )

15. A VISION FOR TOMORROW
AN UNLIMITED,
UBIQUITOUS AND
CONNECTED
UNIVERSE IN WHICH
MACHINES, HUMANS
AND APPLICATIONS INTERACT
TO ENRICH DAILY LIFE.

16. SOME BARRIERS
to such ultra-connected world

17. A few barriers from ‘here’ to ‘there’…
Assuming
(vertical) business cases,
attractive to people and businesses,
How to
overcome
leveraging a ‘horizontal’ world of
everything-connected-to-everything
the barriers
… then there still are
a few challenges
?

18. A FEW ACCEPTANCE BARRIERS
SMARTNESS & DATA ‘AT YOUR SERVICE’
How can people
understand
‘smart’ & interconnected
services
How can people
?
trust
services to keep
their data private
How can people ?
repurpose
sensor & actuator
devices
?

19. How can people
participate
in the Internet-of-Things
?
2.0
To be Viral, it must be Social

20. PARTICIPATION IS KEY
ALSO FOR THE INTERNET OF THINGS
Participatory Sensing in Japan
To be Viral
it must be Social
2.0

21. Is
human value
created when
machines
talk?
How can people
create value
on the Internet-of-Things
?

22. … People are not in the loop !

23. Where do we get Knowledge about ‘Users’ ?
Indirect Evidence about Direct involvement of
users (proxy) users
•Evidence from existing •User panels
services and products •Users involved in design
•Competitors Representation activities
•Reports and studies of of “the user” •Living Labs
potential user groups •Trials
conducted for other reasons •Market research
•Secondary analysis of existing •Action Research
data •User invention (innofusion)
Constructions of the user
•Visions of technology
•Fictions and myths about users
•Designer as user – Personal
experience of engineers and
intermediaries
Stewart, J. & Claeys, L. (2009). “Problems and Opportunities of Interdisciplinary Work involving Users in Speculative Research for Innovation of Novel ICT Applications”. Conference
Proceedings of COST298 The Good, The Bad and The Challenging. The user and the future of information and communication technologies. Volume I. Sapio, B., Haddon, L., et all (Eds). ABS-
Center, Koper, Slovenia, 2009.

24. Multi-disciplinary research in action
Multi-disciplinary research in action

25. What can the Internet-of-Things do for me ?
http://www.youtube.com/watch?v=OMVZIc_MWh8 (search for “Casensa”)

27. THE NEXT STEP IN INTERNET EVOLUTION…
Pre- Internet of Internet of Internet of Internet of
internet CONTENT SERVICES PEOPLE THINGS
“HUMAN “MACHINE
“SOCIAL
TO “WWW” “WEB 2.0” TO
MEDIA”
HUMAN” MACHINE”
• Fixed & mobile • e-mail • Mash-ups • Skype • Identification, tracking,
telephony • Information • e-commerce • Facebook monitoring, metering, …
• SMS • Entertainment •… • YouTube • Automation, actuation,
payment, …
•… •…
•…
Networks IT platforms Phones & Devices,
& services. applications objects,
tags

28. PROBLEM:
MEANS TO CO-CREATE CONNECTED DEVICES MARKET
Participants
Enablers for a
“Things Ecosystem”
Manufacturers App Developers
Network
Service
Provider

29. http://www.touchatag.com

30. SOLUTION
CONNECTING THE ACTORS BY GUIDING TECHNOLOGY
Participants
Multi-sided Co-creation Technology
Manufacturers App Developers
Network
Service
Provider

31. SOLUTION
Rich app store
CONNECTING THE ACTORS BY GUIDING TECHNOLOGY
Transparency
(privacy, control)
Communities & sharing
Launch & manage
device services & apps
Participants
Multi-sided Co-creation Technology
Manufacturers App Developers
‘OS-like dev. support
Broad reach
Network
Scalable, real-time Devices and data
Service are ‘wellbehaving’
cloud service
Provider

32. Data Sense Tale

33. Participants
Share in your social communities
Create
Data Sense Tale
Manufacturers App Developers
Deploy & execute
Network
Service
Provider

34. De Tijd (financial newspaper): http://blogs.tijd.be/tzine/2011/10/laat-uw-koekjestrommel-een-verhaal-vertellen-.html
YouTube: http://www.youtube.com/watch?v=87eBhetX4PI

35. SENSETALE
IN A FEW WORDS
• Live
Experiment online at
www.sensetale.com
• Sense
Make sense out of your data
• Tale
Tell your story about it & share

36. END USERS AS PARTICIPANTS
ATTACH YOUR PERSONAL SENSORS
Participants
Smartphone
as a sensor
DiY sensors
SenseTale NanoNodes
Integrated
IEEE 802.15.4a TV as a sensor
Contiki 2.5

37. END USERS AS PARTICIPANTS
CREATE YOUR PERSONAL APPS
Participants
My Tales
My Senses

38. END USERS AS PARTICPANTS
SHARE YOUR PERSONAL APPS
Participants

39. TELECOM OPERATORS
SERVING AND CONNECTING THE ECOSYSTEM
Network
Service Provider
• Well-behaving, scalable deployment without SPoF
• Operator policy enforcement & sandboxing
• Resource-optimal distributed execution
Multi-sided Co-creation Technology
Deployment for distributed execution

40. WRAP UP www.sensetale.com
• Barriers to break & need for participation
for making the Internet of Things happen
• Co-creating the IoT ecosystem
in the live SenseTale experiment
• Future research & partnering opportunities
using SenseTale as a research tool

41. Thank you
Lieven Trappeniers
Alcatel-Lucent Bell Labs
Lieven.trappeniers@alcatel-lucent.com