Beyond DAM: Beyond DAMs: Solving Metadata and Delivering Assets with MarkLogic Server

1. Beyond DAMs: Solving Metadata and Delivering Assets with MarkLogic Server Matt Turner, Principal Media Technologist Slide 1 Copyright © 2011 MarkLogic® March 2nd, 2012 Corporation. All rights reserved.

2. MarkLogic Can Help You Bring Together All Your Product Data Deliver Your Digital Products Maximize the Value of Your Digital Assets to Take the Lead in Your Digital Market Slide 2 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

3. MarkLogic and MeWe help leading organizations leverage Big Data Enterprise software to handle Volume, Variety, Velocity and Complexity  Digital transformation and supply chain  Mission critical analysis and decision support  10+ years, over 280 customers  Worldwide offices, Silicon Valley HQ About Me  Principal Media Technologist  Been with MarkLogic since 2005  PC World, Sony Music Slide 3 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

6. From Mass to Mass Customization 2001 – MarkLogic Founded 2003 – Elsevier - Granular access to book content 2004 – O’Reilly – iTunes for Publishing 2005 – McGraw-Hill – Digital Content Library 2006 – CQ – Targeted Digital Products 2007 – Simon & Schuster – Digital Syndication 2008 – Houghton Mifflin – Custom Digital Products 2009 – Warner Music – Revenue Assurance 2010 – Major Studio – Digital Supply Chain 2011 – Hanley Wood – Custom Digital Marketing 2012 – Nielsen - Social Media Analytics Slide 6 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

7. From Mass to Mass Customization For example . . . Stars Title Release iTunes/Net Schedule flixVersions Twitter? Release DVD Global Actors schedule Release Digital DigitalRights Asset Production UnAuth Subject Trailers Usage YouTube Staff Artists Category Posters Facebook and Ads Slide 7 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

8. Complete Picture Enables MassCustomization Only ALL the data for an asset tells it’s whole story Without the complete picture  Discovery: there is no single place to find assets  Productivity: lots of manual effort  Opportunity: risk not getting your assets to the right audienceWith the Complete Picture you can execute the digital delivery and mass customization today’s digital business requiresSlide 8 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

9. No One Can Get the Complete Picture Lead Actor Director Theatrical iTunes ReleaseVersions Twitter? Actress Producer DVD Global Release Digital DigitialRights Asset UnAuth Cinema- Actor Posters Usage YouTube tography Actors Title Trailers Facebook Slide 9 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

10. No One Can Get the Complete Picture  User need to bridge multiple systems CMS WebSystems Apps Mobile DAMSystems Apps Find AssetsProductSystems Apps Package and Distribute Slide 10 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

11. The Barrier: Traditional Approach Based on technology designed for single purpose Build  Database and search engine approaches (what most DAMs use) Search Build data structures Define Searches Then load data Collect See if you got it rightSlide 11 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

14. Problem 3: Time Only here do you get to see if your application meets your requirements*TraditionalApproach Build Search Collect Release Time *Which may have changed in the 6+ months since you started Slide 14 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

15. The Result  Instead of one central system, you get just another system CMS WebSystems Apps Mobile DAMSystems Apps Find AssetsProductSystems Apps New Package andCentral Distribute AppsSystem Slide 15 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

17. MarkLogic Approach Collect  Load data as-is  From multiple, ever changing sources Collect Search and join  Using the complete picture of the asset Search Build applications  Find Assets  Improve workflows Build  Delivery assets to your partnersSlide 17 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

22. A Real Central System Build Web Mobile DAM MobileSystems Application APIs Loading DAM Find AssetsSystemsProduct Package + DistributeSystems Slide 22 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

23. MarkLogic in Action: BBC For 2012 Olympics, BBC needs a central, real-time system to store all data,Situation content, scores and feeds and make them instantly available to worldwide media MarkLogic delivered system flexibly stores all data in a single repository fromSolution scores, to player bios to team history and make all new data available in real- time BBCs sports data systems have been re- launched in just a few months earningResults critical praise for innovative features and the speed to add new sources and BBC is poised to support the 2012 Olympics Slide 23 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

24. Major Studio – Digital Supply Chain Multiple DAM inhibited ability to quickly find, package and deliver assets to take Internal, 3rd Situation advantage of new opportunities. Party Distribution Applications MarkLogic delivered a metadata layer to collect information from all asset , product Solution and title systems and launched first app in 8 weeks. Digital asset processing has been streamlined but this new system saving Data Systems Results days of manual effort, allowing new feeds to be generated in days and adding automation and tracking to asset delivery.Slide 24 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

25. Digital Asset Management Initiative to share content and deliver custom paid products using traditionalSituation CMS and DAM technologies was taking too much time and becoming too complex MarkLogic powered next generation Digital Asset Management system toSolution flexibly maintain video and photos and metadata, select assets and package and deliver digital products Conde Nast websites and digital products access all videos and photos, includingResults 100+ year archive. Paid products deliver custom collections of assets to customers directly from system Slide 25 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

28. MarkLogic Delivers Gives You The Complete Picture Develop your applications faster  Develop 4 applications in the time of one  Weeks not months Saves you time and money  Development times 50% less  Overall 1/10 cost of traditional platform  Serve more users with ¼ infrastructure Helps you get to Mass Customization and take the lead in Digital Slide 28 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

30. MarkLogic Can Help You Bring Together All Your Product Data Deliver Your Digital Products Maximize the Value of Your Digital Assets to Take the Lead in Your Digital MarketMatt TurnerPrincipal Media TechnologistMarkLogic Corporationmatt.turner@marklogic.com Slide 30 Copyright © 2011 MarkLogic® Corporation. All rights reserved.