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My talk from HITS2012. It was a great conference with so many people working the various aspects of Digtial transformation. My talk focused on how metadata is key to handling the digital explosion that is coming in entertainment - not just the digital revenue hockey stick, but the changing way we need to delver digital products. MarkLogic uniquely allows organizations to flexibly collect all their metadata and build the digital supply chain applications they need to complete in the new digital marketplace.