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THE STORY SO FAR...
   BY NICK & SANKY
THANKYOU..:)
THERE IS NO PERFECT PROCESS
EVERY PROJECT IS DIFFERENT
BUT THE AIM IS ALWAYS THE SAME
INNOVATIVE AND INTUITIVE
    amazingly simple
BUT ULTIMATLEY
a pleasure to use
FOR EXAMPLE...
A BRIEF HISTORY LESSON...
_1996
_Very few mobile phones
_No email
_No websites
_Low visual design values
_Technology doesn’t work
1996...   2003
_2011 (8 years young)
_Project range from S/M/L/XL
_Technology works
_Play/R&D plays a central role
_Social & behavioral
_Narrative
web

     mobile            exhibition




branding
               UX            product




     service           interiors

               event
_No fast food
_No gambling
_No cigarettes

...but we will do sex.
CONTEXT
ICONIC
(   )
SEX
SO WHAT ABOUT PLAY ?
VIEWERS V’S READERS
One-third of TV watching to be video-on-demand by 2012
From 8.5 percent in 2007 to 38 percent in 2012
Pike & Fischer, business, legal, and regulatory Information Solutions




55% of Virgin Media's 3.71 million customers who use its VoD service
watch more programming in this way than via some traditional channels.
Mark Sweeney, guardian.co.uk, Thursday 29 October 2009 14.52 GMT
IT ALL STARTED IN MARCH 2010
SKY
XBOX
THE BRIEF
_Starry Sky
_Bag
_Campfire

which we thought...
?
but that’s fine...

THERE IS NO PERFECT PROCESS
Syndicated Tools



                                                              Social               Movie
                               Search                                             Websites
                                                             Networks
                               Engines




STRATEGY (GONE WRONG)                                         Friends
                                                               Bags


                                                                                     Play (1 click)
                         Website & Cloud Services   Player               My Bag      Add to Bag
                                                                                     Share


                                                              Catalog




                                                              Download               TV
                                Mobile                         Client              Widgets




                          Platforms



                        Yota Movie Service - High Level Approach
INSPIRATION
INSPIRATION




          X
SPECIFICATION
Specification
USER PERSONAS
USER JOURNEYS
SKETCHES
COMPONENTS
WIREFRAMES
NO
THERE IS NO PERFECT PROCESS
ADVANCED WIREFRAMES
YES
CONCEPT 1
CONCEPT 2
PROTOTYPE
PROTOTYPE
HANG ON...WE NEED A BRAND
CONCEPT 1         CONCEPT 1
VISUAL REFERENCES
EXPLORING LIGHT
REACTING TO CONTENT
COMING TO LIFE
...TIME TO
GET MOTORING
BUT THEN.....
"after the meeting I realised we still missed
         the crucial part of design.”
BACK TO THE
DRAWING BOARD
NOW THE WORK REALLY STARTS
BUTTONS, ICONS &
VISIBLE FEATURES ALL CHANGE
AND THE SPECIFICATION
WAS STILL CHANGING WITH TESTING
TV WAS ‘RELATIVELY’ EASY
EXCITINGLY...
JUST THE BEGINNING
TIPS...
_Concept design before detail
_Consider all platforms upfront
_Design core platform first
_Create design guidelines early and iterate
_User test often
_Always look to do better
_Great clients know design is a process

and remember....
THERE IS NO PERFECT PROCESS
IN CONCLUSION
OBSERVATION IS INSPIRATION
THANKS FOR LISTENING
     NICK & SANKY

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