The Dailey Dose is Dailey's very own premier newsletter, a curation of the most relevant industry trends and observations.

1. Volume 8 • November 31, 2011
Technology
Lifestyle
Retail
Media

2. Technology
Kids Engage in Multidimensional Playtime
Just as adults are increasingly grabbing for their digital media devices, Sign of the times
Researchers found that 40%
their children are too. However, realizing children’s need for tangible of 2- to 4-year-olds, and 52%
touch, toymakers are introducing games that combine screen-based of 5- to 8-year-olds have used
and tactile activity to deliver a sensory yet digital experience. smartphones, video iPods,
iPads or similar devices.
Observation Nearly a quarter of 5- to 8-year-
olds use more than one media
Disney released the first AppMATe, a Cars-
most or some of the time.
themed app equipped with various games and
races. Required to play are real life miniature toy
cars that players can “drive” along the screen.
Trendcentral | 2011
LEGO Life of George is an iPhone app that
challenges players to use LEGOs to build real-
world replicas of digital images.
Trendcentral | 2011
Via ABCnews | Oct 2011
Retail
Point and Know
With textual information now readily available to most people most Sign of the times
of the time, marketers and retailers are scrambling to come up with Popular mobile music app
Shazam saw a 100% increase
new ways to bridge the gap between real-world objects and digital
in downloads of the app
information. Expect to see innovative uses of existing technogies each week in the 12 months
(apps, QR codes, augmented reality) that provide consumers with preceding June 2011. Shazam
instant access to information about tangible objects. also announced that more than
$100 million was spent each
year on digital music via the
Observation app. A similar service, Midomi
Opened during October 2011, The eBay Inspiration Shop SoundHound, is now partnering
in New York collaborated with a selection of tastemakers with Spotify.
such as celebrities, bloggers and stylists to create a virtual
storefront display. Shoppers were exposed to a range of
electronic, fashion and automotive products, and were
given the option to shop instantly via a QR code and
Shazam | 2011
eBay’s mobile app.
Trendcentral | 2011

3. Lifestyle
Do-It-Together
The do-it-yourself trend spurred by the recession has shifted towards Sign of the times
TechShop, a membership-
a more collaborative mindset. From art to home decor, consumers are based do-it-together venue that
looking to each other, as well as retail partners to extend a helping provides access to machinery,
hand. Brands that deliver services that either promote convenience instruction and a like-minded
community to tech DIY
and confidence, or facilitate communication between DIYers will likely
enthusiasts, recently opened
earn a lasting halo. its fourth US location, in San
Jose, CA.
Observation
French photographer JR won the 2011 TED Prize by asking participants to
upload their self-portraits to his site for free large-scale printing, then tasking
them with displaying the photo in a high traffic location. More than 50,000 people Via Iconoculture | 2011
have uploaded photos across the globe. TED | 2011
Media
Google+ looks to music to revive
popularity Sign of the times
Talks of Google+’s decline into social media oblivion The average number of daily
public Google+ posts declined
has been circulating for the past few weeks. Google
41% between July and
hopes to win over users with its new addition: September.
Google Music. The new product not only offers ManageFlitter | 2011
cloud storage and streaming services, but acts as
an iTunes-like digital marketplace for purchasing
and discovering songs. Once someone makes a
purchase on Google Music, he or she can give
Google+ friends a full listen to a track, or even an
Google’s musical allies
album, free of charge. Google+ hopes that music can
Google has secured more than 13 million tracks from about
help fuel its success similar to the way gaming has
1,000 major and independent record labels, including big
players such as EMI, Universal, and Sony (not Warner helped Facebook.
The “Google+ is a ghost town”
Music Group, though).
Adweek | Sept 2011
meme, shown above, has added
fuel to rumor of Google+’s decline.