The Impact of Smart Content

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Presented at Meatadata Madness in NYC March 2016. Metadata is more critical than ever and its impact is not just distribution but now extends across every area of the digital supply chain. Traditional methods of managing data with rows and columns create data that can't easily be shared and results in this critical data being in silos. Smart Content - a new approach using NoSQL and Semantics - enables this data to truly be shared across the supply chain including into production where valuable data is created but then lost in more organizations.

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 1
The Impact of
Smart Content
Maximize
the
value

of
your
content

Matt Turner
CTO Media and Publishing
Matt.turner@marklogic.com

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 8
Inception
Pre-
Production
Production
Post-
Production
Distribution Archive
Semantics
Descriptive
Metadata
Technical
Metadata
Taxonomies Content
Customers
Usage

Traditional Technology = Single Purpose Data!

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 10
Inception
Pre-
Production
Production
Post-
Production
Distribution Archive
Semantics
Descriptive
Metadata
Technical
Metadata
Taxonomies Content
Customers
Usage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 11
Inception
Pre-
Production
Production
Post-
Production
Distribution Archive
Semantics
Descriptive
Metadata
Technical
Metadata
Taxonomies Content
Customers
Usage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 12
The MarkLogic Alternative
An Operational and Transactional Enterprise NoSQL Database
§  Data ingested as is (no ETL)
§  Structured and unstructured data
§  Data and metadata together
§  Adapts to changing data
and changing data structures
EASY TO
GET DATA IN
Flexible Data Model
§  Index once and query endlessly
§  Real-time and lightning fast
§  Query across JSON, XML, text,
geospatial, and semantic triples
in one database
EASY TO
GET DATA OUT
Ask Anything Universal Index
§  Reliable data and transactions
(100% ACID compliant)
§  Out-of-the-box automatic
failover, replication, and
backup/recovery
§  Enterprise-grade security and
Common Criteria certified
100%
TRUSTED
Enterprise Ready

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 13
Schema Flexibility with NoSQL
What if you didn’t need to define
everything up front?
And what if many of the nasty data
modeling issues with metadata were
just as simple as adding new
elements
And you can keep EVERYTHING!

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 14
Ontologies Instead of Categories
Actually model information as it is in
the real world
Not limited to a single purpose
§  Ontologies for all categories of
metadata
§  Even ‘impossible’ categories
like fictional worlds

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 15
Metadata and Semantics: Smart Content!

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 16
SNL 40
Semantics Product /
Title Data
Metadata
Taxonomies
Content
Customers
Usage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 17
SNL40 Success
Michael Martin at Hollywood IT Summit
May 2015
§  Tapped into deep content archive
with smart content
§  Recommend and explore concepts
instead of just search
§  Phenomenal engagement: made a
meal out of snacks!

Result: Symptom to Component
Semantics Product /
Title Data
Metadata
Taxonomies
Content
Customers!

THE SUITCASEA USC SHORT FILM
BY ABI DAMARIS CORBIN
Erik Weaver
Senior Program Manger
"Project Cloud"

Next Generation Cloud Based
Workﬂow
Ingest, Transcode, Store, Orchestrate
c4 Framework
Integrate, Efﬁcacy
Metadata
Collect, Manage, Interoperability, New Ontologies
The Suitcase
Core GOALS
High Dynamic Range
Adoption, ACES

scenechronize
Camera
Audio
Movie Magic
Final Draft
AVID
Editiorial
PIX
PIX Dallies DI/Matering
Software
Mark Logic
C4
Framework
SyncOnSet
Grey Meta
Colorfront
Transkoder
Source Metadata
C4 Metadata
Modiﬁed Metadata
Key
The Suitcase - Metadata Workﬂow
Version 0.4 / September 1, 2015
Shotgun VFX
Software
VFX Creation
Software
MetaData Workflow
16

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 24
Inception
Pre-
Production
Production
Post-
Production
Distribution Archive
Semantics
Descriptive
Metadata
Technical
Metadata
Taxonomies Content
Customers
Usage

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 25
The Impact of Smart Content!
Thank You!
Maximize
the
value

of
your
content

Matt Turner
CTO Media and Publishing
Matt.turner@marklogic.com

How to use BuzzSumo for content research and planning including: Content research -what content is resonating -current trends -what competitors are doing -what formats are working -popular authors Generating content Ideas -identifying content opportunities -generating content ideas with BuzzSumo Distribution & Amplification -outreach opportunities, most shared sites -who is amplifying content Curating content -using alerts to curate content and RSS feeds Setting content benchmarks

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Metadata Madness: Semantics Takes Center Stage

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There is a big change happening right now in how we think about managing metadata and the impact it can have – including powering the top new app in the nation. Far from the afterthought of administrative tagging, metadata is now critical to the digital marketplaces and the effectiveness of digital products. Semantic metadata is a new approach that brings the flexibility necessary to capture the complete picture and to create and manage the new and ever-changing associations and relationships. This session will discuss the impact of semantics on metadata and demo it in action, revolutionizing what metadata can do for content.

Presentation from the Copyright Clearance Center Distinguished Speaker Series presentation February 26th, 2015. As the publishing industry is transforming from form based, single purpose products to information providers focused on the curation of data and content tailoring its delivery to the role, action and location of the users, there has been a parallel transformation in the management of the data and content that are the raw materials for these products. Matt Turner, MarkLogic’s CTO for Media and Publishing, will talk about the new generation of information management technology focusing on how they are helping transform the information industries and revolutionize how people think about managing data and content. Topic that will be covered include NoSQL / new generation databases, search, and semantic technology and information product trends with example of innovative teams leveraging these new capabilities.

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Metadata has the potential to impact nearly every part of your enterprise. From helping you connect data across business processes to holding the key to your most valuable assets, this underdog data is finally getting the attention it deserves. But, according to a Dataversity report on Metadata, nearly a third of organizations have only begun to address managing this valuable data and a quarter have no metadata strategy at all. Part of what has held organizations back is that metadata is notoriously sneaky data to manage, and even more difficult to put into action using traditional relational database technology. This webinar will look at the critical importance of metadata and highlight mission critical metadata apps that have taken a new approach with enterprise NoSQL technology and semantic data models. Organizations including commercial entities, intelligence agencies, and some of your favorite entertainment companies using this approach have made good on the promise of metadata, and this webinar will cover how you can make metadata the hero in your organization.

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The Briefing Room with Rick Sherman and MarkLogic Live Webcast on May 13, 2014 Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=9cd8eec52f7968721fdcd922e4f70369 The number of data types and sources is increasing almost daily anymore, which poses serious challenges for analytics and discovery. With many of these data sets in the Cloud, analysts are realizing that merging such public resources with internal information assets can be quite problematic. Solutions like virtualization and federation can get the job done, but another option is to employ a database that can natively connect to all these external sources. Register for this episode of The Briefing Room to hear veteran Analyst Rick Sherman as he explains how the changing needs of the user are driving database innovation. He’ll be briefed by Ken Krupa of MarkLogic, who will tout his company’s NoSQL document database. He’ll discuss the importance of expanding the definition of what it means to be a database, and he’ll show how MarkLogic’s ability to tap into more sources than ever creates a scale-out data nerve center, thus delivering faster and better insights. Visit InsideAnlaysis.com for more information.

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Reinvention, Revolution and Revitalization: Real Life Tales from Publishing’s Front Lines As the information provider and publishing industries maintain a constant state of change, leading organizations are developing unique innovation and product strategies. This session will explore these strategies, including: (1) Innovation hubs: enabling new products while maintaining the core (2) Data driven publishing: the complete picture of your users and markets (3) Follow the content: where your information is used beyond the touch points of publishing and research With examples from the front lines of publishers and information providers, this session will discuss how these strategies are allowing organizations to reinvent themselves in the continuing digital revolution and bringing new vitality to the ever changing role of publisher and information provider. De Gruyter selected MarkLogic for their Next Generation publishing platform in 2010. Many of the world’s leading publishing houses are customers of MarkLogic, e.g. Elsevier, WILEY, Oxford University Press, Springer etc.

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The Impact of Smart Content

5. Metadata Moves to the Front

7. Smart Content at Every Stage

8. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 8 Inception Pre- Production Production Post- Production Distribution Archive Semantics Descriptive Metadata Technical Metadata Taxonomies Content Customers Usage

9. Traditional Technology = Single Purpose Data!

10. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 10 Inception Pre- Production Production Post- Production Distribution Archive Semantics Descriptive Metadata Technical Metadata Taxonomies Content Customers Usage

11. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 11 Inception Pre- Production Production Post- Production Distribution Archive Semantics Descriptive Metadata Technical Metadata Taxonomies Content Customers Usage

12. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 12 The MarkLogic Alternative An Operational and Transactional Enterprise NoSQL Database §  Data ingested as is (no ETL) §  Structured and unstructured data §  Data and metadata together §  Adapts to changing data and changing data structures EASY TO GET DATA IN Flexible Data Model §  Index once and query endlessly §  Real-time and lightning fast §  Query across JSON, XML, text, geospatial, and semantic triples in one database EASY TO GET DATA OUT Ask Anything Universal Index §  Reliable data and transactions (100% ACID compliant) §  Out-of-the-box automatic failover, replication, and backup/recovery §  Enterprise-grade security and Common Criteria certified 100% TRUSTED Enterprise Ready

13. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 13 Schema Flexibility with NoSQL What if you didn’t need to define everything up front? And what if many of the nasty data modeling issues with metadata were just as simple as adding new elements And you can keep EVERYTHING!

14. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 14 Ontologies Instead of Categories Actually model information as it is in the real world Not limited to a single purpose §  Ontologies for all categories of metadata §  Even ‘impossible’ categories like fictional worlds

17. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 17 SNL40 Success Michael Martin at Hollywood IT Summit May 2015 §  Tapped into deep content archive with smart content §  Recommend and explore concepts instead of just search §  Phenomenal engagement: made a meal out of snacks!

18. Bob Pilz Taxonomy Manager Mitchell1

19.

20. Result: Symptom to Component Semantics Product / Title Data Metadata Taxonomies Content Customers!

21. THE SUITCASEA USC SHORT FILM BY ABI DAMARIS CORBIN Erik Weaver Senior Program Manger "Project Cloud"

22. Next Generation Cloud Based Workﬂow Ingest, Transcode, Store, Orchestrate c4 Framework Integrate, Efﬁcacy Metadata Collect, Manage, Interoperability, New Ontologies The Suitcase Core GOALS High Dynamic Range Adoption, ACES

23. scenechronize Camera Audio Movie Magic Final Draft AVID Editiorial PIX PIX Dallies DI/Matering Software Mark Logic C4 Framework SyncOnSet Grey Meta Colorfront Transkoder Source Metadata C4 Metadata Modiﬁed Metadata Key The Suitcase - Metadata Workﬂow Version 0.4 / September 1, 2015 Shotgun VFX Software VFX Creation Software MetaData Workflow 16

24. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 24 Inception Pre- Production Production Post- Production Distribution Archive Semantics Descriptive Metadata Technical Metadata Taxonomies Content Customers Usage

25. © COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 25 The Impact of Smart Content! Thank You! Maximize the value of your content Matt Turner CTO Media and Publishing Matt.turner@marklogic.com

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